Pawsible Foods reposted this
🎉 Update 🎉 Glad to announce that Pawsible Foods is 1/5 startups selected for The Next Generation Pet Food Program by Mars Petcare and Big Idea Ventures, in collaboration with AAK and Bühler Group. Mars operates pet food companies such as Royal Canin, Pedigree and Whiskas, with 94 factories worldwide, serving over 450 million pets. Royal Canin alone does >1.2 million tonnes of product every year. The program partners with companies focused on developing new and innovative ingredients that are safe, low-carbon, accessible, nutrient-dense, and delicious, all while prioritising animal welfare, safety, and quality. Mars is exploring novel ingredients due to: - Scarcity: Animal protein production is growing at only 1.5-2%, but a sixfold increase is needed to meet future demand. - Sustainability: Animal protein will still account for >40% of the carbon footprint in 2030. - Consumer Concerns: 63% of pet owners are worried about the environmental impact of pet ownership. Startups were selected on the basis of: - Innovation - Collaboration Openness - Carbon Reduction Pathways - Production Volume Capability The 4 other startups include: - String Bio Private Limited (Ezhil) - MiAlgae (Christopher) - BiomeMega (Gustavo) - KIDEMIS (Constantin) Looking forward to pitch at the Asia-Pacific Agri-Food Innovation Summit at the Singapore International Agri-Week (SIAW) on 19th November. Only the start :) Samyak