Oxx

New year, new me? For us, it's more like "new year, new look!" 🚀 🎉  Today, we’re excited to finally share our brand new visual identity reflecting who we are and where we’re headed. It’s not just a brand update (though we must admit we do think it looks great); it’s a way for us to better showcase the ambition, insights, and stories that define Oxx and the companies we partner with. To us, it represents our commitment to backing Europe’s boldest B2B SaaS founders, helping scale category-defining ideas into global leaders. Because what we stand for hasn’t changed—just how we show up. So while our brand has evolved, rest assured that the recipe to our secret sauce hasn’t changed – we're the same SaaS geeks driven by curiosity (and caffeine! ☕️), diving deep into the data, and partnering with exceptional founders who have come up with sophisticated solutions to complex problems. 📽️ Do check out the video (you might even catch a glimpse of the logo we left behind!) 👉 Naturally we've also got a brand new website, so head on over to www.oxx.vc and have a look! Let us know what you think! Here’s to scaling extraordinary SaaS together in 2025 – and beyond! 🚀 #brand #visualidentity #venturecapital #saas #investing

Earlier this month, Ingrid Bonde Akerlind shared an article on the ICP bow tie framework. In the latest EUVC podcast, she delves deeper into the topic in conversation with Andreas Munk Holm. Put on your headphones and check it out below 👇

With TECHARENA in full swing, last night we were excited to bring together our community of founders, investors and friends in Stockholm for a casual happy hour. Thanks to everyone for joining, it was great to see so many both familiar and new faces! As always, it's a pleasure cohosting events with our friends from Vendep Capital. 🌟 cc: Mikael Johnsson Bob Thomas Ingrid Bonde Akerlind Ashna Ahmad Carole Ginman Taru Wahlroos Samuli Aheristo Timo Felin Sami Ahvenniemi

Are you in Stockholm tomorrow Thursday? If so, why not head to TECHARENA where Bob Thomas takes the stage for a panel on "Doing it the Nordic Way: Business, Economics & Transformation", covering themes like: – Key elements of Nordic business success – Macro-economic trends and future possibilities – Adaptation to global challenges – Cross-sector collaboration to raise Nordic competitiveness In the discussion moderated by Anna Frankzen Starrin, Bob is joined by Knowit CEO Per Wallentin; Annika Winsth, Chief Economist at Nordea; and Jonas Edén, CEO of Telenor Sweden. ⌚️ Time: 12:10-12:40 🗓️ Thursday, February 20 📍 Focus Stage, TECHARENA Don't miss out! #TechArena2025 #Tech #Innovation #investing

What's happening in European B2B SaaS? In his latest edition of his #SaaS Musings series, Oxx Partner Philip Edmondson-Jones dives into the data to do a health-check on the state of SaaS in #Europe, reviews the hottest investment themes from the past year, and, of course, shares his prediction on what's next. (And yes, it does include a nod to agentic AI 🤖 ) Check out the full article and analysis here: https://lnkd.in/drjAqiWs

Everything you’ve ever wanted to know about ICPs—finally answered 🎯 Defining your Ideal Customer Profile (ICP) is key to growth—but how do you stay open to new opportunities, validate with limited data, or know when to adjust? Join our expert panel with Tom Randle (CEO at Geckoboard), Ingrid Bonde Akerlind (Investor at Oxx), Madhav Bhandari (Marketing at Storylane), and Rachel Whitehead (Marketing at ChartMogul) as they tackle these questions and more! Save your seat for the panel 👉 https://lnkd.in/ghtVFRrp

AI is unlocking new frontiers in B2B SaaS—but only some companies will build lasting success. The winners will master data, automation, and go-to-market strategy to create truly defensible businesses. In his latest article for Maddyness, Oxx Co-founder & General Partner Mikael Johnsson shares what separates AI-driven leaders from the pack: 🔑 Data is your strongest moat – The real advantage isn’t AI itself—it’s the unique, hard-to-replicate data that fuels it. The companies that control proprietary data will dominate their markets. 🤖 Move beyond automation to autonomy – AI isn’t just about efficiency; #agentic workflows will allow software to make decisions, optimise operations, and drive measurable impact. 📈 AI won’t sell itself – Buyers are flooded with AI-powered solutions. The best founders tie AI directly to customer pain points, prove value early, and rethink their #GTM strategy to stand out. Mikael breaks it all down in his latest piece—read it here: https://lnkd.in/dsE--kru #b2bsaas #software #agents #AI

Scaling successfully isn’t just about selling more, it’s about selling smarter. The importance of knowing your #ICP cannot be overstated. Last year, Oxx Principal Ingrid ran a masterclass at ARRtist in Berlin on the ICP bow tie, and now she shares a no-nonsense guide to defining and refining your ICP—because ‘everyone’ is not a target customer. Dig in to learn about the ICP bow tie framework, and learn: ✅ Why a vague ICP leads to wasted resources and slower growth ✅ How to move from gut-feel assumptions to data-backed clarity ✅ Practical steps to identify and prioritise the customers who drive the most value 💡 Read the full blog here: https://lnkd.in/dqJMJSP8 #B2BSaaS #Scaling #GrowthStrategy #ICP #GoToMarket #SaaS

The devil is in the details, and diving into them is what we do best. Last year we got stuck into the procurement space – which is ripe for change – and got the chance to partner with Kodiak Hub. In our latest deep dive Ashna Ahmad and Ingrid Bonde Akerlind unpacks: 💡 What’s driving procurement’s evolution 🤖 The trends shaping its future, from AI to sustainability 🪴 Why smarter tools are the key to unlocking value We’ve seen the potential of next-gen procurement tools to revolutionise supplier management with Kodiak Hub. This is one of the interesting trends we’ve identified – but in the article, we’re sharing more of what we’ve learned. Check out the full article here: https://lnkd.in/dZxRKfdZ #procurement #investing #VC #SaaS

Huge congratulations to Gravitee for being named one of the UK’s fastest-growing technology companies in The Sunday Times 100 Tech! 👏 This recognition is a testament to Gravitee’s fantastic work in API management innovation. Knowing the team and the work they do, this does not come as a surprise to us and we’re incredibly proud to be a partner on their journey. 🌟 Well done to the Gravitee team – excited to see what’s next! 🎉