A huge congratulations to our H2 2024 OPSTAR winners! These outstanding individuals have gone above and beyond, embodying excellence, teamwork, and innovation to drive real impact. Your dedication and hard work continue to make Operative stronger—thank you for all that you do! #OpStars
Operative
Software Development
New York, NY 39,724 followers
Converge. Automate. Win.
About us
With $8.5B in digital ad revenue and $40B in global TV ad revenue flowing through the systems, Operative plays a crucial role in helping the world’s top media companies and publishers manage and advance their advertising businesses and increase revenue by helping them transition from ratings-based to outcome-based selling with modern order management system. The platforms are built on modern cloud native SaaS based technologies for Convergence. The multiple channel advertisement requirements are managed from a single place. Our 300+ clients span 25+ countries and include FOX, NBCU, Sinclair, Discovery, Disney, TVNZ, HBO, BellMedia and SKY.
- Website
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http://www.operative.com
External link for Operative
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2000
- Specialties
- advertising business management, campaign management, ad trafficking, ad serving, revenue and yield management, advertising technology, digital advertising, linear advertising, and content rights
Locations
Employees at Operative
Updates
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Operative is looking forward to attending Beet Retreat in San Juan! If you’re attending, be sure to connect with Ben Tatta, Operative's CCO. See you there! #BeetRetreat
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Are you at RampUp 2025 in San Francisco this week? Don’t miss the chance to connect with David Dembowski, SVP of Global Sales at Operative! Discuss the future of media and advertising—schedule a meeting here: https://lnkd.in/da2xnZbD #RampUp2025
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How is AI transforming content personalization and monetization in broadcasting? In this latest Industry Insights roundtable from NewscastStudio, industry leaders discuss AI’s impact on viewer engagement, ad placement, and revenue optimization. Operative’s SVP of Global Sales, David Dembowski, highlights how AI helps broadcasters better understand their audiences, create more attractive ad packages, and optimize pricing. AI-powered forecasting enables smarter decisions on what to sell up front and what inventory to hold back based on expected demand. Gain all the insights here: https://lnkd.in/e7EjEWFc #AI #AdTech #MediaInnovation #IndustryInsights
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As live sports shift to streaming, media companies must rethink their advertising strategies. Ben Tatta, Operative's CCO, explores how a unified approach—blending the premium, upfront process of linear with the dynamic execution of digital—can help advertisers reach audiences seamlessly across platforms. By unifying product, pricing, and sales proposals, media companies can streamline workflows, optimize delivery, and unlock new revenue opportunities. Discover how a hybrid ad strategy empowers media companies to thrive in streaming while sustaining the value of their traditional TV business. Read more: https://lnkd.in/eQBDXt7V #AdTech #Streaming #LiveSports #MediaTransformation
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Live sports is driving the next wave of ad-tech innovation! In Streaming Media Magazine’s recent article, David Dembowski, SVP of Global Sales at Operative, explores how media companies are reshaping live-streaming ads to meet growing advertiser demand. As sports streaming partnerships expand, advertisers push for precision targeting and media companies need to balance automation with premium pricing. To maximize value, they need to leverage a hybrid "linear streaming" approach for their sales and ad delivery. Read more to get ahead on the future of live streaming sports in ad-tech: https://lnkd.in/eSVY5bYq #AdTech #LinearStreaming #LiveSports #AdInnovation
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Audiences still gather for the Super Bowl—but not like before. The 2025 Super Bowl was a perfect snapshot of today’s hybrid TV landscape. Millions watched the Eagles dominate the Chiefs on linear TV, while millions more streamed on Tubi, YouTube TV, and NFL+. Check out the latest from Operative's Ben Tatta, where he describes this as convergent TV in action—with live events that blend the reach of linear with the interactivity of digital. For media companies and advertisers, success means navigating this hybrid world seamlessly. https://lnkd.in/gRud96CN #SuperBowl #ConvergentTV #Media #Advertising #Streaming #LinearTV
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The Super Bowl isn’t just the biggest night in football—it’s a massive moment for advertisers. This week’s Data Digest is diving into where the spend is building in the final days before the big game. Take a look at who’s investing leading up to the Super Bowl, and check back next week to see where spending landed around the game. #DataDigest #SuperBowlAds #AdSpending #MarketingTrends
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In IBC 365’s latest article, David Dembowski, SVP of Global Sales at Operative, joins other industry leaders to share valuable insights on how media companies are effectively monetizing live streaming and leveraging programmatic for revenue growth. They also dive into how AI is being harnessed to optimize ad targeting, drive efficiency in the industry, and so much more. Read the full outlook to gain all the insights discussed: https://lnkd.in/dBpE8Ju2 #IBC365 #MediaInnovation #Streaming #AI #AdTech