One Creation Corporation

Is dormant data holding back your ROI? We want to hear your thoughts on the biggest challenges with managing inactive records 👉 #DataChallenges #MarketingROI #CustomerData #DataQuality

This month, we’re exploring what truly makes personalization work—from balancing privacy and trust to using permissioned data effectively. Are businesses maximizing the potential, or are they still missing key opportunities? 🤔   Plus, we’re sharing exclusive insights on the real-time personalization wins, and what will define marketing success in 2025. 🚀   Let’s dive in and rethink how we connect with customers! 👇   #Marketing #Personalization #CustomerTrust #DataStrategy #MarketingTrends   https://lnkd.in/ezJTSD6u 

❤️ February is here, bringing fresh insights and big questions about the future of marketing! This month, we’re diving deep into personalization—how to get it right, where businesses are missing out, and what it means for the future of marketing. 🔥 Don’t miss out—subscribe now and get ahead of the curve.👇 #Marketing #Personalization #Growth #DataDriven #CustomerExperience

Personalization has shifted from being a luxury to an absolute necessity in modern marketing. How do you go beyond collecting data to truly drive meaningful revenue?   💡 As @David Edelman says: "The value of personalization depends on the number of interactions multiplied by the velocity of testing, squared."   In our latest blog, we break down this game-changing formula and explore: 1/ How faster, smarter testing can keep you ahead of consumer expectations 2/ Why creative, high-impact touchpoints are essential for engagement 3/ Actionable strategies to boost revenue through sustainable personalization   Don't just collect data—activate it. Learn how to make your personalization strategy work harder for your business.   👉 Read the full blog here: https://lnkd.in/e4JxUvEd    #Personalization #DataStrategy #MarketingInsights #RevenueGrowth #Innovation

We’re living in a time where consumers can take full control of their data, and brands gain access to accurate, permissioned, and up-to-date preferences to deliver real-time, hyper-personalized experiences. With our embedded Digital Preference Wallet, this balance is achievable—a true win-win for both consumers and marketers.   📊 According to Vibe’s 2025 Mobile Consumer Insights Report, combining SMS and digital wallets packs a serious punch - 86% of consumers are more likely to redeem mobile offers via text than through email or apps.   With our Preference Wallet, marketers can go a step further—offering rewards to encourage consumers to refresh their preferences, ensuring data is always current and impactful. #Personalization #DataStrategy #MarketingInsights #MarketingROI #CustomerData 

Forbes recently shared insights from marketing leaders on what lies ahead in 2025, highlighting trends around personalization, AI, and the critical role of data.   Here’s what stood out: 1/ Personalization is non-negotiable ↳ Consumers now expect tailored experiences at every touchpoint. As Casey Gannon says, “The challenge is delivering deeper personalization at scale, and AI is the fastest, most cost-effective way to do it.” 2/ Data is king—but only if it’s ready for AI ↳ Holly Fee pointed out that 45% of companies aren’t prepared to leverage AI because their data isn’t yet ready. 3/ Human connection still matters ↳ As Gretel Going notes, “The more lives are curated by algorithms, the more consumers crave authentic human experiences.”   Marketers now have a unique opportunity to balance AI-powered personalization with authentic, human-centered experiences. How are you preparing your data and leveraging AI to stay competitive? Drop your comments below 👇   #MarketingTrends #DataDrivenMarketing #Personalization #FirstPartyData #ConsumerTrust   https://lnkd.in/g2DMcnF7 

The Results Are In! 🗳️   We recently asked: “How much of your customer data is fully opt-in for marketing use?” Here’s what your responses revealed 👇   These results uncover a vital insight: While some businesses are excelling with high opt-in rates, many still face challenges in maximizing the potential of permissioned data.   💡 What This Means: Opt-in isn’t just about compliance—it’s the foundation for trust and delivering hyper-personalized experiences that foster long-term loyalty.   🌟 The Opportunity: Enhancing your opt-in strategies can help brands stay ahead of regulations, improve marketing efficiency, and achieve stronger ROI.   💬 Were you surprised by the results? What’s your biggest challenge in managing permissioned data? Share your thoughts below! #DataDrivenMarketing #FirstPartyData #ConsumerTrust #MarketingROI #GDPR 

As highlighted by MarTech in their recent article featuring insights from Ted Svikas, Amplitude’s Field CTO at The MarTech Conference, RMNs are transforming the marketing landscape. Unilever’s Ben & Jerry’s campaign with Foodpanda shows why:   By combining first-party data with real-time personalization, they delivered hyper-targeted ads at the precise moment consumers were ready to buy. As Svikas put it: “They actually met the people at the moment in time they were craving this new dessert ice cream. Their low cost per acquisition indicates that they found the right audience.”   Key Results: 💡 1.5x return on ad spend 💡 26x greater return than typical campaigns. 💡 94% lower CPA   The Real Key to Success: While RMNs provide the platform, the true game-changer lies in leveraging real-time personalization with first-party data.   "This case study underscores the potential of RMNs to reach the right consumers at the right time with personalized messaging that drives conversions, far surpassing the reach and impact of traditional advertising methods." 📖 Full article by MarTech: https://lnkd.in/gHtNgk5s    #RetailMediaNetworks #FirstPartyData #Personalization #DataDrivenMarketing #MarketingROI

📊 Haven’t voted yet? We want to hear from YOU! Cast your vote now and follow us to see the results next week👇   #digitalmarketing #brandstrategy #consent #dataprivacy

January flew by, but there’s still time to set the tone for an amazing 2025. If you haven’t checked out our January newsletter yet, now’s your chance!   Inside you’ll find: - Secrets to digital marketing success - A demo of our Consumer Preference Wallet in action - An 8-step guide to hyper-personalization - New insights from BCG on the power of personalization - Meet Sean Su, one of the brilliant minds behind One Creation   💡 Bonus: Our February newsletter is in the works—subscribe now so you don’t miss it! 💬 What topics would you love to see in future issues? Drop your ideas in the comments! 👇   #digitalmarketing #marketingstrategy #personalization #customerexperience #hyperpersonalization #marketinginnovation   https://lnkd.in/eHByXYuN