Omnicom Commerce

At Beet Retreat, Jacquelyn Baker joined Jill Cruz (Publicis Commerce), Lauren Griewski (Chase Media Solutions), and moderator George Musi (Night Market) for a conversation on how big ideas and creativity are shaping the future of retail media. Retail media is not just about placement—it’s about impact. Thanks to Beet.TV and Andy Plesser for bringing together such a great discussion! #RetailMedia #BeetRetreatPR #CommerceInnovation #Commerce

How do you turn passive browsers into active buyers? At the Commerce Media Brand Summit on March 10th, our EVP of Omnichannel Planning & Activation, Amy Vollet, will take the stage alongside Katelyn Nugent, Head of Integrated Marketing & Communications at Welch's, to unpack this very challenge. In their workshop, "Converting Browsers into Buyers with Offsite Advertising," they’ll dive into how brands can strategically leverage offsite advertising to expand reach, engage non-endemic audiences, and drive conversions. Expect insights on: ✅ Programmatic ad buying to optimize reach and efficiency ✅ Crafting compelling ad content tailored to diverse audiences  ✅ Measuring and refining offsite ad performance ✅ Personalized retargeting strategies using data-driven insights ✅ Seamless integration of offsite & onsite advertising for a cohesive omnichannel approach If you're attending the summit, don’t miss this conversation—it’s one you won’t want to just browse past. #CommerceMedia #RetailMedia #Omnichannel #Advertising #Marketing #MediaStrategy

NEW INSIGHT REPORT! The Better-for-You (BFY) movement isn’t just a trend—it’s a business opportunity. With 1 in 2 shoppers actively seeking healthier food and beverage options, brands that tap into these changing preferences can unlock serious growth potential. 📊 What’s driving BFY shoppers? ✅ Millennials & Gen Z – 60-70% are willing to pay more for healthier options ✅ Ingredient Transparency – 78% avoid artificial ingredients, seeking clean labels ✅ Function & Wellness – Energy, protein, and mental health benefits are in demand ✅ New Usage Occasions – BFY isn’t just for snacking—there’s white space in meals, drinks & more Brands that act now can drive loyalty, demand, and category expansion. Want to see where your brand fits into this shift? Download the full report here: https://bit.ly/4gQTNRD Big thanks to the brilliant minds behind this report: Arianna Santiago, Justin Epstein, and Rebecca Bickford. Let’s talk about how we can help you win with the next generation of wellness-driven shoppers. #BetterForYou #RetailGrowth #ConsumerTrends #OmnicomCommerce #CPG #GenZ #Millennials #HealthAndWellness #BrandStrategy

Are private labels the enforcer of the retail mafia? Discover how private label growth is reshaping the CPG and retail media landscape in our latest article by Jacquelyn Baker. 👉 Read the full article here: bit.ly/42gUKyJ

Michelle Tisdale's point highlights the importance of not just having high-quality data but also leveraging it effectively to drive meaningful results.

Jacquelyn's insights perfectly capture the transformative power of commerce media in creating meaningful connections between brands and consumers.

Retail media sophistication and investment has been dominating industry discussions for the past few years. But have we reached the point where it’s time to change the conversation to another facet of the growing retail media universe? In the latest white paper, "Is Private Label the Enforcer of the Retail Mafia?" our CEO, Jacquelyn Baker, explores a new reality where private label products move from cost effective alternatives for consumers to true existential threats to national brands.    Private labels are no longer the generic alternatives we once knew—they’re thriving, innovative, and increasingly taking center stage in retailer strategies. With private label sales hitting $230 billion in 2024 and accounting for 20% of CPG revenues, brands are caught in a high-stakes game where retailers hold the cards as collaborators, competitors, and publishers.   This white paper is a must-read for anyone looking to understand the power shifts shaping the future of retail and consumer behavior. Check it out here and join the conversation: bit.ly/42gUKyJ How do you see private labels reshaping the retail landscape? Drop your thoughts in the comments! 👇 #RetailMedia #PrivateLabel #CPG #OmnicomCommerce #IndustryInsights

#CES2025 was a glimpse into the future of technology, commerce, and consumer experiences! From robotics enhancing human capabilities to AI revolutionizing retail and climate tech tackling global challenges, this year's event set the stage for transformative innovation. We’re excited to share our latest article -- "CES 2025: Five Key Observations and Implications for Commerce and Consumers" In it, we explore: 💡 How machines are becoming true partners to humans. 🎯 The rise of Agentic AI creating emotional connections. 📺 Screens redefining retail and out-of-home engagement. 🌱 Tech innovations addressing climate change. 🍽 AI-driven solutions transforming food and beverage industries. This year’s #CES wasn’t just a showcase of tech—it was a roadmap for the future of retail and commerce. 🔗 Read the full article here: https://bit.ly/4gVd0T1 #CES2025 #CommerceInnovation #FutureOfRetail

We saw some amazing innovations at #CES2025! 🌟 From speaking on panels and engaging with clients and partners to exploring the latest in commerce tech, this year’s #CES was unforgettable. A big thank you to our Chief Strategy Officer, Curt Munk, and team for curating an incredible commerce-focused tour that showcased the best innovations shaping the future of retail. It was such a pleasure hosting client partners along with our friends, The CPG Guys, as we explored the transformative tech making waves this year. We are looking forward to seeing where these innovations take us next! #CES #CommerceInnovation #RetailTech

🎙️ Exciting news! The latest episode of The CPG Guys podcast features Omnicom Commerce’s own Jacquelyn Baker diving into a topic that’s reshaping the retail media landscape: The Role of Private Label in Driving Brand Retail Media Investment. In this thought-provoking conversation, Jacquelyn tackles some of the most pressing questions facing #CPG brands and retailers today, including: ▪️ Are private labels now an existential threat to brands in retail media? ▪️ How has the growth of private label impacted the share of wallet/stomach in the US market? ▪️Is private label becoming a credible alternative to national brands, and what does that mean for retail media strategies? ▪️What’s the role of collaboration between retail merchants, media sellers, and brand manufacturers in redefining the value proposition for the entire shopper ecosystem? ▪️And what trends in CPG brands and private labels will shape the future of this evolving space? Jacquelyn’s insights are invaluable for anyone navigating the intersection of retail media, private label growth, and brand investment. For more on this topic, don’t miss Jacquelyn’s recently published paper "Is Private Label the Enforcer of the Retail Mafia," where she further explores these dynamics. Read it here: http://bit.ly/42gUKyJ 🎧 Tune in to the episode now: https://lnkd.in/esJrHTbs Let us know in the comments: What do you think is the future of private labels in shaping the CPG and retail media industries? #RetailMedia #PrivateLabel #CPG #OmnicomCommerce #Leadership #Podcast