Olivine Marketing

🚀 Got a product to launch? 🚀 It’s more than just hitting "go." You’ve got to know your customers, nail the messaging, and test it all. Easy, right? 😅 Check out these 12 stages to make sure you get it right. Trust us, we know what we're talking about. Launching a product is serious business. Let’s make it look easy. 👉 Read the full blog — link in the comments #ProductMarketing #LaunchStrategy #SaaS #Marketing #GrowthHacking

Congratulations Iyiolaoluwa Neil Uko! This B2B Messaging Course is designed to empower anyone with the knowledge and skills to create messaging that stands out. Learn more about it here 👇

Googling "how to go viral" isn't a marketing strategy. If you’d rather not gamble your brand on internet luck, check out our blog on hiring a marketing agency—complete with what to look for, red flags to dodge, and why a real plan beats #viral dreams. Grab the link in the comments 👇

🚀 4,000 subscribers and counting! We’re ringing in the New Year with gratitude, confetti, and a big bucket of ambition. Stay tuned—Inside Olivine is just warming up.

We hit bumps in the road—our team got leaner, and some metrics took a hit—but we gained resilience, sharpened our focus, and learned what truly matters. From launching our PMM Cookbook (700+ downloads!) to growing our newsletter to over 4,000 subscribers, we found bright spots even in challenging times. Ready to see our year in review and what’s coming next? Check out our special 2024 recap edition of Inside Olivine—and discover how we’re leveling up to tackle 2025 with creativity and grit. Link in comments!

🌀 Is Your Positioning Keeping Up? Positioning isn’t something you can just set and forget. Too often, companies establish messaging early and stick with it, even as their products, markets, and customers evolve. That works… until it doesn’t. Eventually, your messaging starts to feel a little off. It doesn’t resonate the way it used to, and you realize you’re not telling the story your customers need to hear anymore. We’ve seen this happen at Olivine. The best-performing companies treat their positioning and messaging as a living, breathing asset. They make it a habit to revisit and refine it—especially when: 🚀 They’re launching new features or expanding into new markets 🕵️ A competitor makes a bold move 🌐 Their focus shifts to new customer segments or industries Here’s the good news: it doesn’t always take a full overhaul. Sometimes, small tweaks—like refining your value proposition or updating personas—can make a huge difference. So, when was the last time you took a fresh look at your positioning? What made you realize it was time for a change? #ProductMarketing #Positioning #Messaging #GoToMarket #MarketingStrategy #B2BMarketing #CustomerCentric

🌟 The Evolving Needs of B2B Clients in 2024: What We’re Seeing at Olivine Marketing As 2024 winds down, one thing is clear: the types of support companies are seeking have shifted—and it’s reshaping how we work with our clients at Olivine. In the past, many businesses were laser-focused on messaging and positioning. While those remain important, this year we’ve seen a sharp rise in demand for: 🤝 In-house support: Acting as an embedded partner to fill critical resource gaps. 🚀 End-to-end go-to-market strategies: Especially for high-stakes launches where execution is as critical as the strategy. 📄 Sales enablement: Delivering high-impact collateral like pitch decks, one-pagers, and persona frameworks that drive conversions. Why the change? 🧐 Competition is fiercer than ever, and businesses need partners who can step in quickly and make an impact—not just in strategy but in execution. This shift has been both challenging and exciting for us. It’s pushed us to rethink how we collaborate with clients, often functioning as an extension of their teams. 📅 Over the next few weeks, I’ll share insights from our work at Olivine, diving deeper into these trends and how we’re helping clients adapt. 👉 How about you? Have you noticed shifts in your own teams or industries this year? I’d love to hear your perspective. Let’s compare notes. 👇 #B2BMarketing #GoToMarket #ProductMarketing #SalesEnablement #MarketingTrends2024 #BusinessStrategy #MessagingAndPositioning #ClientSuccess #MarketingInsights

🚀 Empathy: The PMM Superpower You’re Overlooking This month’s Inside Olivine #33 dives into why empathy is the secret sauce for successful Product Marketing Managers. 🌟 From truly understanding your customers to aligning cross-functional teams, empathy isn’t just a “nice-to-have”—it’s a game-changer for product marketing impact. Shaz Muradova breaks down how empathy can: 💡 Build deeper customer connections 🤝 Bridge internal divides 📊 Strengthen your pitch to leadership 👉 Don’t miss this edition packed with actionable insights (and maybe a bonus lesson 👀). 🔗 Subscribe and read now! Link in the comments. #ProductMarketing #EmpathyInBusiness #InsideOlivine #B2BSaaS

Wah gwarn, fam! This month, Jadon Thomas dives into 3 cross-industry strategies that can elevate your product marketing game, all drawn from hands-on experience with amazing clients in the B2B SaaS space. 🚀 💡 Key Takeaways: 📍 Revisit the Fundamentals – Even the pros benefit from a refresher! 📍 Patience Creates Impact – Long-term strategies = sustainable success! 📍 Trust the Process – Hidden opportunities await those who embrace the journey! And don’t miss the Bonus Lesson! 👀 Check the full newsletter in the link in the comments, and subscribe for monthly insights on product marketing and growth.