NielsenIQ

NielsenIQ · 2025-06-04T16:43:11.294Z

LIVE at #NIQC360: Dr. Maha Tahiri, CEO and Founder of Nutrition Sustainability Strategies, Jennifer Bentz CMO of Utz Brands, Inc. and Jack A Bobo Executive Director of UCLA Rothman Family Institute for Food Studies, discuss health trends, GLP-1 impact, and regulatory changes. What other insights about the conscious consumer will shape the future? #GLP1 #QuestForNext

Information Services

Chicago, Illinois 1,413,249 followers

The world's leading consumer intelligence company.

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NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

Website: https://niq.com/
External link for NielsenIQ
Industry: Information Services
Company size: 10,001+ employees
Headquarters: Chicago, Illinois
Type: Privately Held
Founded: 1923

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NielsenIQ

1,413,249 followers
4h
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Health is the new wealth. Across the globe, consumers are reshaping their priorities: What does this mean for brands? It’s time to meet the expectations of the health-focused consumer. 📘Read the full NIQ report → https://lnkd.in/ef58vVH6 #HealthAndWellness #ConsumerTrends #GlobalInsights #NIQ
NIQ for FMCG

6,423 followers
21h

Health is the ever-expanding baseline in FMCG. Consumers are prioritizing wellness in every aisle. From gut health to aging well to health-focused tech products, consumer expectations are growing. NIQ’s Global State of Health & Wellness 2025 report breaks down what this shift means for FMCG brands and how to lead with purpose. Read the full report → https://lnkd.in/g--GZMTM #FMCGInsights #HealthAndWellness #ConsumerTrends #NIQ #ProductStrategy
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NielsenIQ

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We’re incredibly proud of our thought leaders. Our VP of Thought Leadership, Lauren Fernandes, recently spoke with the PLMA International Council - Amsterdam (Private Label Manufacturers Association) about our recent findings from the ‘Finding Harmony on the Shelf’ report. Key takeaways on branded and private label products: ✅ Retailers: Strengthen total category traffic, avoid cannibalization, and develop co-promotion strategies ✅ Brands: Double down on differentiation, collaborate with retailers, and innovate trade incentives ✅ Both: Leverage retail media networks to enhance engagement and drive mutual category growth Watch the interview below and get the full report here: 👉 https://lnkd.in/gfGW7Htc #FutureOfRetail #BrandStrategy #PrivateLabelGrowth #NIQFullView

PLMA International Council - Amsterdam (Private Label Manufacturers Association)

15,481 followers
1w Edited

In today’s evolving market, growth requires a fresh approach 🤙 In this exclusive interview with PLMALive.eu, Lauren Fernandes, VP of Global Thought Leadership at NielsenIQ, shares key insights from NIQ’s 2025 report—urging retailers and manufacturers to shift from competition to collaboration. The focus? Understanding consumer needs, leveraging unique brand strengths, and using tools like retail media networks to drive smarter, more sustainable growth. 👉 Watch the full interview here: https://lnkd.in/dHb-H9ZR 👉 Read NIQ's 2025 report here: https://lnkd.in/dc5tfmv4 #PLMA #PrivateLabel #Retail #Manufacturer #BrandStrategy

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NielsenIQ

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NIQ’s new global Health & Wellness report reveals the trends shaping 2025—from mental health and functional nutrition to sleep, aging, and more. Explore how consumers are redefining wellness—and what it means for your brand. Read the full press release 👇
NIQ for FMCG

6,423 followers
4d

NIQ’s new global Health & Wellness report reveals the trends shaping 2025—from mental health and functional nutrition to sleep, aging, and more. Explore how consumers are redefining wellness—and what it means for your brand. 📢 Read the full press release → https://lnkd.in/gFqzxFxa #HealthAndWellness #ConsumerTrends #NIQInsights #GlobalStrategy #WellnessMatters
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NielsenIQ

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4d
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Check out the video below to hear how our client, Scoular uses NIQ data to track trends across the market, learning about client needs before they even know they need them. Hear from more of our clients here: https://lnkd.in/ePwmmZYP

NIQ for FMCG

6,423 followers
6d

Listen to Scoular's success story on what they love about our data and how it has helped their brand succeed. Be sure to check out our other client videos here: https://lnkd.in/gnsX84Sc #NIQData #ILoveData

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NielsenIQ

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5d
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Join the second webinar in our Client Academy series on Promo Power Hour: Simple steps to success on 📅 June 17 at 11:00 AM CEST to explore promo efficiency, uplift strategies, price elasticity, and trade support investments with NIQ industry experts. Get actionable insights and real-world examples to optimize your promotions🚀 Register now! #PromoSuccess #ClientAcademy #MarketingStrategy #RegisterToday
NIQ for FMCG

6,423 followers
1w

📢 Join us for the second webinar in our Client Academy series: Promo Power Hour: Simple steps to success. 📅 Tuesday, June 17, 2025 ⏰ 11:00 AM CEST 🕚 ⏳ Duration: 45 minutes 🚀 In this webinar, we’ll dive into the crucial and basic concepts of the art of promoting well through different observed market strategies and real success examples: 🔹Promo Efficiency – Does your promotion generate enough profit to hit break-even? 🔹Promo Uplift – Is the uplift consistent across different promo mechanics? 🔹Promoted Price Elasticity – what is it and how to manage it. Is it changing across Western Europe? 🔹Frequency or depth? Or both? the big question 🔹Hi-Low or Everyday LowPrice: how to define how to apply it? 🔹Trade supports: where to invest the most? 💡 Join Price & Promo experts and learn the basics as they share insights, case studies, and actionable strategies to keep up with changing consumer and market trends. 📖 Master the Promo PlayBook and set your brand up for success! Don't miss out—secure your spot today! 🚀 Register now! https://lnkd.in/ggsmgx78
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As this year’s C360 comes to a close, our President, NA, Liz Buchanan recaps our Quest for Next journey and the insights that will drive tomorrow's growth. We’re so grateful for all of our wonderful attendees. You were leading important conversations that will shape the future of our industry! #NIQC360 #QuestForNext

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Main stage keynote at #NIQC360: Danny Yagan, Professor of Economics at UC Berkeley, takes the stage to wrap our insights-packed day with forward-looking perspectives on tariffs. #NIQC360 #QuestForNext
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NielsenIQ

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Exclusive look! Take a peek inside our “Telling a Win-Win Story” breakout session at #NIQC360. Our own Ben Macedo leads a conversation on real-world examples to help FMCG manufacturers. Right now they’re discussing shelf optimization techniques to maximize product visibility and appeal in retail spaces. #NIQC360 #QuestForNext

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NielsenIQ

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LIVE at #NIQC360: Dr. Maha Tahiri, CEO and Founder of Nutrition Sustainability Strategies, Jennifer Bentz CMO of Utz Brands, Inc. and Jack A Bobo Executive Director of UCLA Rothman Family Institute for Food Studies, discuss health trends, GLP-1 impact, and regulatory changes. What other insights about the conscious consumer will shape the future? #GLP1 #QuestForNext
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NIQ for FMCG

6,423 followers
5d
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Announcement! 🚨 Join the club! Kim Cox joins the stage to reveal we're launching The Full View of Club Channel Measurement, expanding our retail coverage to warehouse clubs. “The continued rise of private label presents an opportunity for manufacturers to evolve their product portfolio strategy. By leveraging our next-gen data, we empower CPGs to unlock deeper private label insights into assortment, growth, price gaps, and product benefit differentiators.” – Kim Cox, NIQ Managing Director of NA E-Commerce Find out more, here: 👉 https://lnkd.in/gD86w8Yj #NIQC360 #QuestForNext
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NielsenIQ

Information Services

Chicago, Illinois 1,413,249 followers

The world's leading consumer intelligence company.

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Dimiter Gergishanov

Kamal Malek

Senior Vice President, Data Science, Innovation at NielsenIQ

Ronnie Eide

Brian Monighetti

Vice President, Product Management at NielsenIQ

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GfK - An NIQ Company

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