Mucker Capital

What do Honey, ServiceTitan, and AuditBoard have in common besides billion-dollar outcomes? All three companies were built outside Silicon Valley. All three were backed by Mucker Capital in their earliest stages. As part of #TorontoTechWeek, we’re hosting an intimate conversation with William Hsu, Co-Founder and Partner at Mucker Capital, alongside Alex Norman from N49P. For more than a decade, Will Hsu and Erik Rannala have operated with a simple thesis: great founders are everywhere, but most venture firms are still looking in the same places. This conversation will explore: • What Will looks for in founders • Why geography can be an advantage, not a limitation • Where the next breakout companies are being built • What founders outside traditional tech hubs often understand better than everyone else May 27 4 PM – 6 PM EDT In partnership with TechTO, N49P, and the U of T Schwartz Reisman Innovation Campus. Attendance is limited to keep the event intimate. Register here: https://lnkd.in/ec5xCfMF Toronto Tech Week, Golden Ventures #TorontoTechWeek #TechTO #Startups #VentureCapital #TorontoStartups

Are security gaps quietly hurting your chances of raising a Series A? The gaps that show up in due diligence are almost never exotic. They are the predictable findings nobody had time to address. From this breakdown by Trevor Baines (SafeHill), here are 3 that come up often: 1. Access control isn’t properly defined  Who has access, and at what level, isn’t clearly structured. 2. Limited visibility into security risks  There isn’t a clear, consistent view of where vulnerabilities exist. 3. Security isn’t built into the operating model  It’s not treated as part of how the company runs day to day. None of these are complicated. But they matter when you’re being evaluated. Want to know the other 7? Full blog post here: https://lnkd.in/e-4S7xrf

We’ll be in Toronto for #TorontoTechWeek. See you there. Excited to be at @Toronto Tech Week and hosting sessions with founders and operators on growth, product, and enterprise sales, including Will Hsu (Co-Founder, Mucker Capital). Wednesday, May 27 4:00–6:00 PM EDT Beyond the Bubble: An Intimate Chat with Will Hsu and Alex Norman https://lnkd.in/ec5xCfMF In partnership with TechTO and N49P, hosted at U of T Schwartz Reisman Innovation Campus. Thursday, May 28 3:00–4:30 PM EDT Zero-to-One Growth Playbook for Early Stage B2B Startups https://luma.com/8z5e24xg 4:30–6:30 PM EDT How To Close Enterprise Deals in Founder-Led Sales https://luma.com/o133lkbe Sponsored by Davies Ward Phillips & Vineberg LLP. See you in Toronto.

Are you treating community as a growth channel… or a retention engine? One of the key takeaways from Sam Jacobs, Founder & CEO of Pavilion, in our recent Growth Series: “Community is a retention engine disguised as growth.” A lot of communities are built for acquisition. Sam’s point was they work best when they increase retention, build identity, and create emotional switching costs. That is a very different lens than treating community like a Slack group or a marketing channel. Full Session and slides: https://lnkd.in/enwXPHGc

𝗪𝗲’𝗹𝗹 𝗯𝗲 𝗶𝗻 𝗡𝗲𝘄 𝗬𝗼𝗿𝗸 𝗳𝗼𝗿 #𝗡𝗬𝗧𝗲𝗰𝗵𝗪𝗲𝗲𝗸. 𝗦𝗲𝗲 𝘆𝗼𝘂 𝘁𝗵𝗲𝗿𝗲. Excited to be back at TECH WEEK by a16z and host five sessions with founders and operators on AI, search, product-market fit, and GTM. Monday, June 1 1:00–2:15 PM ET 𝗟𝗶𝘃𝗲 𝗩𝗶𝗯𝗲-𝗖𝗼𝗱𝗶𝗻𝗴 𝗜𝗿𝗼𝗻 (𝗔𝗜) 𝗖𝗵𝗲𝗳 𝗦𝘁𝘆𝗹𝗲 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 https://lnkd.in/dQB8ZiKT 2:30–3:30 PM ET 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗦𝗲𝗮𝗿𝗰𝗵: 𝗔𝗜 𝗦𝗘𝗢 & 𝗔𝗘𝗢 𝗣𝗮𝗻𝗲𝗹 https://lnkd.in/dHWFzu3X 4:00–5:00 PM ET 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵 𝘄𝗶𝘁𝗵 𝗗𝘂𝗮𝗹 𝗪𝗲𝗯 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 https://lnkd.in/dSq77zeh Wednesday, June 3 12:00–1:30 PM ET 𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗼 𝗣𝗿𝗼𝗱𝘂𝗰𝘁-𝗠𝗮𝗿𝗸𝗲𝘁 𝗙𝗶𝘁 𝗣𝗮𝗻𝗲𝗹 𝗗𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗼𝗻 https://lnkd.in/dVdj2ZZ7 2:00 PM ET 𝗚𝗧𝗠 & 𝗔𝗜: 𝗚𝗶𝗺𝗺𝗶𝗰𝗸 𝗼𝗿 𝗚𝗼𝗹𝗱? https://lnkd.in/dYNMfmdi See you in New York. Sponsored by: Justworks & Amplitude

May 1 is the deadline. MuckerLab isn’t your typical startup accelerator program. - No demo days. - No fixed timeline. - Just hands-on support to build a real company. If you’re a startup founder, now is the time to apply. Apply: https://lnkd.in/evAgpjKj

30-day monetization checklist for startups In our webinar with Jack Benson from Simon-Kucher, he laid out what founders can do in the next 30 days: → Define the metrics that reflect your product’s value → Decide how you charge (your pricing model) → If you’re building AI, run the COGS math early → Talk to customers and understand how they perceive value → Choose a clear pricing strategy (penetration, maximization, or skimming) It’s straightforward, but it requires doing the work. Full recap + slides: https://lnkd.in/eF67vrWf

75% of buyers accept AI via usage/outcome pricing In our recent webinar with Jack Benson from Simon-Kucher, that stat came up as a signal from their annual software study. But the takeaway wasn’t just the number. → Buyers are open to usage and outcome-based models → But your pricing still needs to reflect how customers actually get value → And that starts with choosing the right metric As Jack explained, the bigger decision is how you charge, not just how much. Full recap + slides: https://lnkd.in/esNhxd2w

Price before product. Most teams focus on building first and pricing later. In this session, Jeffrey Tjiok and Jack Benson from Simon-Kucher break down how to design pricing models and packaging that actually scale. Full recap and slides: https://lnkd.in/eEUh8Xry

Would you rather pay for software… or for results? In our recent session, Jack Benson from Simon-Kucher walked through a simple example: If you're optimizing cloud spend would you rather: • Pay a % of total spend  → You pay more as usage increases • Pay a % of savings generated  → “They only make money when you make money” Same total cost (~$10K/year) Very different alignment "For me, option 2 is a much easier sell, the alignment of value is much more closely tied to [paying on savings]" Full breakdown on pricing metrics and value alignment (video + slides): https://lnkd.in/e_7_jUZf