Mercury

Let's talk about B2B sales strategy. 💬 According to Anamika Mandal, former North America Commercial Lead @ Block, the three key elements of an effective sales strategy are: 1. Understanding your audience 2. Concise communication – with substance 3. Style In this Q&A, Anamika answers questions like "how does selling to SMBs differ from enterprise sales?" and "when should founders hire their first Sales Development Representative?" Swipe ➡ for some advice from Anamika.

Raise your hand if you're also feeling personally victimized by today's Slack outage. 🙋

Did you know TikTok began as an education app? 👀 In 2013, Alex Zhu and Luyu Yang launched Cicada, a short-form video edtech platform for teachers that failed to find traction. Running out of funds, Alex noticed teenagers on a train creating lip-sync videos with their front-facing camera — the spark that inspired their pivot into Musical.ly. Musical.ly took off immediately, was acquired by ByteDance in 2017 for $1B, and rebranded as TikTok. Sheel Mohnot breaks down this pivot story of how a classroom tool transformed into the world’s most downloaded app. 👇

Let's talk about community-led growth. 💬 Building an engaged community isn’t just about scale — it’s about fostering genuine connections where people feel valued and empowered to share their experiences. In this Q&A, Camille Ricketts, Partner at XYZ Venture Capital and previous Head of Marketing at Notion, answers questions like “what’s the difference between product-led growth and community-led growth?” and “how can you incentivize community members without monetary compensation?” Swipe ➡️ for some advice from Camille.

Excited to share I'll be hosting a Mercury Raise Expert Session on Tuesday, March 4 focused on building healthy co-founder relationships! Learn more about the session and RSVP to attend here: https://lu.ma/m8c5csoa Joyce Chen Alexis Wiseman #startups #founders

2024 was our “year of product launches,” bringing to life our vision that banking* should do more than just safely store your money. We launched 4 major products for businesses: bill pay, invoicing, accounting automations, and expense management — and we launched Mercury Personal. In our first annual letter, our co-founder and CEO Immad Akhund shares what we learned along the way: - Observe what your customers are already doing - Treat new products like seed-stage startups - Don’t compromise your core product - Keep building Read more ⤵️

Here we go! I’m thrilled to join Mercury Raise on Friday, February 28th, 2025, at 10:00 AM PT for an Expert Session discussion on Strategic Partnerships for Bootstrapped Founders. We’ll dive into: 🔹 Creating aligned approaches to expand market reach and maximize shared resources 🔹 Identifying complementary technologies and platforms to enhance collaborative capabilities 🔹 Designing joint pilot programs and measuring partnership success metrics Founders and operators: This is your chance to gain practical insights, ask questions, and learn where modern banking is headed. Join me and Mercury Raise for an insightful discussion! 📅 Register now: Link in the comments This event was created for the vetted community of early-stage founders. Click below to learn more and apply for the community. Thanks for the opportunity mallory contois Hae Rang P. #ecommerce #founders #partnerships

Our vision for banking* is that it should do more than safely hold your money. And in 2024, we took huge leaps toward bringing that vision to life. Our CEO, Immad Akhund, shares how we got here and what we learned along the way in our first annual letter. 👇

Going to SXSW? Kick it off in style at the Athletes & Innovators Party— one of the most exclusive and dynamic events during Weekend 1! Orrick, Herrington & Sutcliffe LLP, Kollective, Ladder, and Mercury are bringing together elite athletes, visionary founders, groundbreaking innovators, and top investors for an unforgettable night of connection and celebration. Saturday, March 8 - The place to be for game changers and trailblazers Don’t miss your chance to set the tone for an epic SXSW—RSVP now! https://lnkd.in/gqbfZgeF Devon Low Jeremy Hills Jordan Lichtsinn Tom Digan Gregory Stewart Ben Kromnick Kelly Caviglia Max Cantor Savannah Euler Fairbank Nick Mider Alexandra Wood Zac Padgett Montana Ware

3 ways to prepare for a successful fundraise 📈 1. Nail your pre-pitch fundamentals: Your fundraising journey starts long before you meet actual investors. Define your core narrative, prepare your financials and projections, and be clear about your investment ask. 2. Design a compelling pitch deck: Your pitch deck will often determine an investor's first impression of your company. Show investors why you’re building the best solution to your problem through product demos, growth data, and how your business model makes – or will make money. 3. Execute strategically: Optimize your investor outreach and think about what investors you’ll want to meet with at which stage in your fundraise. Be sure to send follow-up emails to maintain momentum after the pitch. Gearing up for your raise? Unlock your funding potential with our founder resources at the link in our comments 👇