Mediavine

It’s been nearly a year since we launched Journey by Mediavine, an ad solution for growing websites. Since then, we’ve established 7,000+ new Journey publishers. As this community of content creators continues to climb, we want to reach as many growing websites as possible to expand their businesses. A few months ago, we introduced the Journey by Mediavine Affiliate Program to help foster the success and monetization of new sites! The Journey by Mediavine Affiliate Program is accepting applications on an ongoing basis, where applicants can earn rewards by encouraging content creators to apply for Journey and generate revenue using ad monetization. As a reminder, when you refer someone to Journey, you can earn $50 for each unique, qualified referral. And there’s no limit to the number of referrals you can make — unlimited referrals, unlimited rewards! Learn more about the program and apply: https://bit.ly/3EPN6BY

Today we launch a new integration for Journey by Mediavine publishers– Google Analytics 4 is now the primary analytics source for data in all Journey by Mediavine Dashboards. Google Analytics is a longstanding accepted standard in traffic analytics data sources for publishers, including our Mediavine publishers. Earnings, RPMs, Impressions, Sessions, and Pageviews will remain, but now Sessions and Pageviews will be generated by GA4 instead of Grow, as long a publisher’s GA4 account is connected. While Grow Analytics most accurately looks at monetizable traffic by tracking reader data and actions between each site and the product, GA4 offers a more comprehensive representation of traffic to each site, leading to different insights. We hope this addition of GA4 helps publishers continue to make informed, data-driven decisions when monetizing their sites with Journey by Mediavine. Have questions? Visit the Journey Help Center or post in the Journey Community: https://bit.ly/42YmUPk

Today we release our fifth-annual edition of “The Best eCPM Days of the Year” blog post. This Behind the Numbers with Brad exercise started five years ago as a way to analyze historical trends in order to provide publishers with a graphical representation of what to expect in terms of ad spend based on each and every day of the year. As a reminder, these eCPM predictions are ideally used as planning tools and are always subject to change. Head to this year’s post now to check it out: https://bit.ly/4hEatN8

This year’s Premiere Publisher Retreat landed us in Palm Springs, California. We invited Mediavine’s top-performing publishers to spend a few days with us at the Ritz-Carlton Rancho Mirage, attending educational sessions on the top topics of 2025, fostering new relationships through peer networking, booking 1-on-1 time with industry experts, and experiencing entertainment found only in Palm Springs. This year’s event strengthened business ideas, inspired new growth, and celebrated successes as we move into 2025.

Kicking off our week in Palm Springs at IAB's Annual Leadership Meeting. If you’re attending ALM, let’s connect!

At the beginning of this week, members of the Mediavine team spent time volunteering on MLK Day to make a positive impact in their communities. From volunteering at our local libraries, sorting food donations at our community food banks, to participating in city gardening, clothing drives, or gathering supplies for donations, we saw involvement from our team members across the country. We are thankful for our team members who volunteered, and for their action in their communities. #MLKDay

At the beginning of this week, members of the Mediavine team spent time volunteering on MLK Day to make a positive impact in their communities. From volunteering at our local libraries, sorting food donations at our community food banks, to participating in city gardening, clothing drives, or gathering supplies for donations, we saw involvement from our team members across the country. We are thankful for our team members who volunteered, and for their action in their communities. #MLKDay

That's a wrap for Tastemaker 2025— we’re thankful to spend invaluable time with our publishers in the food blogging industry. Whether you’re one of the 5,000+ Journey publishers or publishing at our highest Mediavine level – wherever you’re at in your career, we're grateful for every opportunity to spend time with you!

We’ve landed in Vegas to kick things off for the 2025 Tastemaker Conference. This year, the Mediavine Lounge transforms into The Creator’s Table, a gathering place that honors the creativity and individuality of every creator and your business. Schedule 1:1 meetings with account managers, enter our cookbook raffle, or stop by to say hello and grab a tasty treat! Make sure to attend our micro-learning sessions hosted by industry experts. We'll hear from ContentYum's Head of Content Ashley Segura on conducting your own content performance reviews, Mediavine CRO Amanda Martin to divulge buy-side industry updates, SEO Strategist Arsen Rabinovich of TopHatRank will share his checklist for optimizing recipe content in 2025, and Mediavine SVP of Publisher Success Heather Tullos to discuss a reader's journey to your top-performing content. On the main stage, don’t miss Mediavine CEO Eric Hochberger’s keynote discussing 2025 Industry trends- everything from a shifting privacy landscape to search algorithms, with actionable insights as we dive into the new year. We hope to see you there!

Join us in Las Vegas for this year’s Tastemaker Conference on January 19-21st. Hundreds of publishers in the food industry will gather to swap industry tips and tricks, attend informational sessions, and expand their network of fellow creators. Visit the Mediavine Lounge for our own micro-learning sessions and helpful 1:1s with account managers. See you there!