course bro:
I need to tell you something about creating online courses, and it's probably not what you're expecting.
I've made about $500-600K consulting this year. But here's what's interesting: the sawdust of my consulting work was worth just as much as the lumber.
Every time I solved a problem for a client or built a solution, I gained insights worth sharing. At first, I just wrote blog posts because the information was already in my head. Then I saw my friend Hamel crush it with an LLM course, and I thought, "maybe I could do that too."
I didn't want beginners so I priced my first course at $1,650 (probably too high, but in hindsight we perfectly sold out).
The days before launch? Full-blown panic attacks.
Not the "I'm a bit nervous" kind - the "oh god, what have I done, im going to be called an ai grifter scammer" variety.
You know what actually happened? We sold out. 200 seats. $300,000 in revenue, 60% margin since i hired a team to help w/ production etc. 4.8/5 stars. Two new consulting clients.
Here's what's fascinating - it evolved into a complete cycle:
Consulting generates insights
Insights become blog posts
Posts feed the newsletter
Newsletter builds trust
Trust drives course sales
Course sales lead to more consulting
For my second course, I tried building an email list. Three weeks: 2,000 subscribers. One email launch: 77% open rate, 22% close rate, $50,000 in two days.
Here's what I've learned about pricing: It's not about the cost. That's limited mindset.
If I'm holding a bag and tell you it costs $750, you've got two ways to think about it.
The limited way: "That's too expensive."
The abundant way: "What's in the bag?"
Because if what's in that bag can make you $100,000, then $750 is nothing.
Want to know the real challenge? It's not creating content or marketing. It's asking people to pay you.
Because the moment you put a price tag on your knowledge, you're saying "This is valuable. I am valuable."
People will call you a sellout. A course bro. Let them.
If you're actually transforming lives and businesses, the results speak for themselves.
You've got knowledge right now that could change someone's life. The trick isn't figuring out how to sell courses - it's figuring out how to package your knowledge in a way that creates real transformation.
Do that, and the selling becomes easy.
I still get nervous before every launch. But when someone shares how they implemented what they learned and got a win - that's what matters.
