During the recent Permutive Summit Ryan Uhl and Lauren Dick shared their thoughts on how integral our scaled first party #data is to understanding and growing our #audiences - find out more here
Thank you to Lauren Dick and Ryan Uhl from Mail Metro Media for sharing how one of the UK’s largest media businesses is turning billions of monthly data signals into a competitive advantage - driving smarter advertiser collaboration and stronger campaign performance. At Permutive's recent Data Collaboration Summit, they explained how Mail Metro Media is evolving its data strategy with Permutive to deliver both brand storytelling and measurable outcomes - achieving 20% higher campaign performance in the process. We’re excited to support their journey. Watch the video here: https://lnkd.in/eqiHw7Hi