Magnite

Our “Why Streaming TV Is a Must-Buy” research has arrived in the US! Discover how streaming ads drive higher trust, recall, and purchase intent compared to ads on video-sharing platforms. https://bit.ly/4kfqDhL

So proud to see our Account Director Maya Garkusha make the She Awards shortlist for Entrepreneur of the Year! Congratulations to all the other finalists who are paving the way forward in the Swedish media and advertising industry.

Hispanic consumers are driving media growth, and TelevisaUnivision is leading the way, bridging brands with this influential audience. We spoke with Jeremy Varner, SVP at TelevisaUnivision, about their sports dominance, programmatic growth, and partnership with Magnite to fuel culturally relevant advertising. https://lnkd.in/e2kuvbw5

We’re excited to share that Matthew Rooke will be speaking at Prebid.org's #PrebidAscent2025 in London on 4th March. He will be joining the Main Stage panel session “AI and Programmatic Advertising: Friend or Foe”. You won’t want to miss it! https://lnkd.in/euG73XDd

In collaboration with DIRECTV Advertising, we're making it easier for advertisers to tap into live sports streaming. By matching programmatic demand with real-time traffic surges, DIRECTV and Magnite can effectively manage incremental supply and serve uninterrupted ads during key moments. https://lnkd.in/er4QB2Yp

There’s one week to go until PROGRAMMATIC SPAIN Day in Madrid! We’re thrilled to be a sponsor and look forward to connecting with the programmatic community on 26th February. We hope to see you there! https://lnkd.in/dkR-f5Ur

Our latest research report “Why Streaming TV Is a Must-Buy” has arrived in the UK! Discover how streaming ads deliver across brand recognition, trust, and awareness to boost purchase intent and drive better outcomes. Don't miss out—download the report now! https://lnkd.in/eHArTHdW

"As the first-ever programmatic monetization for a live sport event on RCTI+, we are thrilled to collaborate with Magnite to maximise monetization opportunities across these events," says Iceu Dian Safrizal, Head of Sales, RCTI+. Find out more in our case study: https://lnkd.in/eejQAESj

Our Commercial Director for Spain, Italy and MENA Lorenzo Del Seppia addresses the possibilities and potential of programmatic advertising in TV environments in Panorama AV https://lnkd.in/d7pwQhEC

We're excited to bring our latest research report "Why Streaming TV is a Must-Buy" to Brazil! The findings underscore streaming TV's ability to deliver premium ad opportunities for brands looking to connect with deeply engaged audiences. Learn more here: https://lnkd.in/dzYjB5Bb