Luminate

This week we brought all of Luminate together for our second ever company offsite, Lumination. Over half of the attendees were not with us last time in 2022, either through the expansion of our Engineering (and other) teams or the two acquisitions we've made since then, Quansic and Variety VIP+. The event was a invaluable reminder of the power of in person connection and re-energized me for building the next chapters of this business with this incredible team. Thank you to everyone who travelled from all over the US and France to join us in LA and to our phenomenal outside speakers and contributors, Dolores Tersigni, Carolyn Bisson, Stoltz Jeff, Hernan Lopez and Michael Nash.

In what can best be described as a lackluster Super Bowl from a football perspective, most chatter coming out of the big game centered around Kendrick Lamar’s historic halftime performance. Praised by many as a masterful artistic achievement, it also served as a decisive and emphatic exclamation point to a long-running rap beef. And when it comes to star power, Lamar's influence is undeniable — according to Luminate Insights, his fans are 32% more likely to tune into a TV show if he’s performing, proving that they will show up regardless of the stage. Read more in our latest Tuesday Takeway:  https://lnkd.in/dC6XjkH8

This year’s #GRAMMYs weren’t just about celebrating music—they were about giving back. In the wake of devastating wildfires in Los Angeles, the ceremony helped raise over $9 million for charities supporting recovery efforts. According to Luminate Insights consumer data, GRAMMYs viewers are deeply invested in these causes: 🌍 39% care about wildfire prevention & safety 💚 41% more likely to care about climate change vs. the general population Beyond philanthropy, the GRAMMYs also fuel music discovery. This year, five artists saw streaming spikes of over 50% the day after the show when filtering for those with +150k streams the next day, led by Doechii’s +187% increase following her performance and Best Rap Album win. Read more about these trends and their impact in today's Luminate Tuesday Takeaway 👉 https://lnkd.in/eE4eCQQC

Surprise wins at the 2025 #GoldenGlobes fueled a massive spike in viewership for Netflix’s Emilia Perez. After taking home Best Motion Picture - Musical or Comedy, Best Supporting Actress (Zoe Saldana), and Best Non-English Language Film, the film saw a stunning 1100% jump in streaming views—rising from just 12K daily views on Jan 1 to 150K+ post-Globes. With Emilia Perez securing 13 Oscar nominations, viewership remains high as audiences tune in ahead of the Academy Awards. 🏆🎬 Read more stats from our Streaming Viewership (M) platform: https://lnkd.in/gyw9AgYH

Headed to Austin next month for SXSW? Don't miss Luminate CEO Rob Jonas' sit-down with Tubi's Chief Content Officer Adam Lewinson in the newly-announced featured session "Measuring Film & TV Streaming Viewership." Anchored by Luminate's industry-leading film & TV data, the conversation will cover how the lifecycle of IP is extended by finding new audiences on streaming platforms, why streamers are changing their approach to producing original films and series, how audience engagement shapes acquisition strategy and what information creators need to understand when it comes to streaming content. Attendees will hear first hand about how Tubi fuels fandoms of all kinds with the world’s largest collection of movies and TV episodes, including over 300 exclusive originals, engaging viewers with a fun and easy entertainment experience. https://lnkd.in/eddhghjg.

This week's Streaming Watch 🎬 breaks down key insights from our 2024 Year-End Film & TV Report, revealing a shift in streaming original films. While these titles saw massive viewership during the pandemic, total engagement has since dropped by a third. As Netflix, Apple TV+, and others scale back original film spending, studios are doubling down on theatrical releases—challenging the notion that streaming is the future of all film distribution. So, are original films retreating from streamers? Read more of Keelan Brown's and Julie Sesnovich's analysis here: https://lnkd.in/gtwQtYMr

This #BlackHistoryMonth, Luminate celebrates the theme “African Americans and Labor” by spotlighting the remarkable contributions of Black talent in arts and entertainment. In music, we can see a collective accomplishment of the work and effort by how R&B/Hip-Hop, a genre of predominately Black and African American artists, enjoyed the greatest share of volume for On-Demand Audio Streams in 2024, as reported in Luminate’s 2024 Year-End Music Report, with more than one in every four U.S. audio streams being from the genre. Read more in our latest Tuesday Takeaway: https://lnkd.in/gSEQfgRX

Can't make Wednesday's live demonstration? Join us Thursday, January 30 at 10 am PST, or register to receive a recording of the demo. 🎶 See how music professionals are unlocking powerful insights to drive their success.

We’re hosting a live demonstration of Luminate CONNECT on January 29 at 4pm PST. See how music professionals are unlocking powerful insights to drive their success. 🎶 Save the date and discover what’s possible with the right data at your fingertips.

In 2024, studios faced a critical choice: double down on legacy franchises like Marvel or invest in fresh IP with franchise potential. Disney+ provided a clear example of this crossroads. While Marvel series Echo and Agatha All Along underperformed compared to Loki and Secret Invasion, Percy Jackson and the Olympians—a long-awaited, faithful adaptation—outshined them. The lesson? Sometimes, breathing new life into underutilized IP can pay off big. Read more of Keelan Brown's and Jimmy Doyle's analysis here: https://lnkd.in/g7xr8xxi