Blueland

A surreal moment: walking into Target and seeing the Blueland endcaps on full display 💙 From starting Blueland at Sarah Paiji Yoo’s kitchen table with a mission to eliminate single-use plastic, to now being in one of the biggest retailers in the country — this is a milestone we couldn’t have imagined when we launched six years ago. We’re officially nationwide at Target, and you can now find our plastic-free cleaning products on shelves and endcaps across the U.S. 🙌 If you spot us in-store, send us a pic (or selfie 👀)!

After 6 years of building Blueland, we launched nationally in over 1,800 Target stores! We didn’t wait because we lacked opportunity. We waited because we knew mass retail would test every part of our business, from packaging and pricing to supply chain and product assortment. Retail doesn’t build your brand - It exposes it. Before expanding, we spent years pressure-testing SKUs, building margin structure, aligning omnichannel pricing, and investing in operations to support scale. We didn’t want to be everywhere fast. We wanted to be ready. In my Inc. column, I share why we waited to scale, what we built behind the scenes to get retail right, and why retail rewards readiness, not speed. Read it here! → https://lnkd.in/eX4Tutet #blueland #retail #cpg #target #founderlessons

Our appreciation doesn’t stop on Sunday. To the dads, dog dads, plant dads—and Syed Naqvi, our formula father 🧪 Thanks for always raising the bar and standard of clean 💙

Leadership isn’t just about profits. It’s about shaping a future we want to live in.  📞 Call your NY Assembly Member and urge them to vote YES on the Packaging Reduction and Recycling Infrastructure Act (PRRIA): 👉 https://lnkd.in/gw38KuG2 It’s the strongest packaging bill in the country and is so close to passing - and Big Plastic knows it. That’s why they’ve made PRRIA the most lobbied bill in New York (second only to the state budget), pouring millions into killing it. The Packaging Reduction and Recycling Infrastructure Act (PRRIA) is up for a vote soon in the New York State Assembly, and would: ♻️ Cut plastic packaging by 30%, and ban toxic chemicals like PFAS and BPA in packaging 💰 Make companies, not taxpayers, pay to clean up their packaging waste At Blueland, we’re one of the few businesses publicly supporting PRRIA. Because we believe you can grow a business and protect the planet - without plastic waste. To fellow CEOs and founders: Will you follow Big Plastic? Or will you stand for something bigger? #Leadership #SustainableBusiness #StakeholderCapitalism #PRRIA #ESG #PlasticFree #Blueland

Blueland is officially nationwide in Target for the first time 🎉 From day one, our mission has been to make it easy for everyone to make more sustainable choices without compromise. That means great design, great efficacy, no plastic... and most importantly, accessibility. You can find our four biggest cleaning categories - dish, laundry, toilet, and hand soap - now on shelves, including three BRAND NEW product fragrances: 🧺 Fresh Dew Laundry Detergent Tablets 🍋 Lemon Zest Dishwasher Detergent Tablets 💜 Wild Lavender Toilet Bowl Cleaner Tablets Buy on Target.com or find a store near you!

When you have more than just you to care about, you’ve got a higher standard for what clean actually means. No longer just spotless—it’s plastic-less. Forever chemical-free. Safe for everyone in the household—from plants and kids to pets and guests. That’s where Blueland comes in—founded by a mom who wanted cleaning products that would meet that higher standard, so her kids could grow up in a home, and on a planet, that’s healthier and safer. It’s a proven-to-work clean, formulated to the highest environmental and parental standards. That’s not just clean. It’s Mom-clean: https://lnkd.in/evk5_RWY

Excited to share that Blueland Plastic-Free Dishwasher Tablets are currently available at select Costco locations nationwide! 💙❤️ This is a very meaningful step in the brand’s mission & journey so a big thanks to both the Blueland team members that helped bring this to life as well as Costco for their continued partnership. I took this opportunity to get out into one of our clubs to demo with my new friend Marilyn so I could hear firsthand what our consumers are saying. Here were my takeaways: - Demoing a non-food product is tough! Kudos to our partner Sam Caplan & his team of brand ambassadors for helping maximize the engagement & education of our demos. - Shoppers need a little help making the connection between plastic-coated dishwasher pods & microplastics/nanoplastics. But once we started discussing, the issue and solution was pretty clear to everyone. Research shows that ~75% of intact plastic particles from the PVA film used for laundry and dish detergent pods are released into our oceans, rivers, and soil. This simple conversation alone led to lots of people grabbing for a bag of Blueland. - Value is still very much top of mind, with a focus on the per tablet/per load cost comparison. Many people automatically assumed we were more expensive, but after breaking down the math to show our tablets are less than 25 cents per tablet/load at Costco, in line with other premium options, they felt we/Costco offered a strong value. - Blueland already has a passionate following. I was pumped up to see the amount of members who were already Blueland users (many proud ones at that!). Of course lots of credit goes to the amazing Blueland marketing team for getting the word out, but it was a great feeling to see people believing in what we’re doing. Thanks again for everyone’s hard work to help make this happen. Let’s keep the momentum rolling!

Blueland is officially (and very proud to be!) a TIME America’s Top GreenTech Companies of 2025. It’s always an honor—but, more importantly, it’s a powerful reminder that we’re in good company on our mission toward a cleaner, greener future! https://lnkd.in/ernFXqH5

JOON’s partnership has been exceptional due to their deliberate and intentional approach. ✨The informative kickoff call, the thoughtful and well-executed implementation, and the unwavering support since going live all reflect a team that prioritizes collaboration, success and team Blueland’s well-being. Culture Champions, prioritize your team by exploring how JOON revolutionizes employee engagement by moving beyond outdated practices to build a thriving workplace! Thank you Raheli Kory, MS RD + Sebastian Elghanian 💙

It’s official!! Blueland has been named a 2024 TIME Best Invention! It took more than three years to perfect the world’s first scented, 100% plastic-free Laundry Detergent Tablet. After brainstorming dozens of potential fragrances, reformulating multiple times, and conducting hundreds of rounds of user testing, the end result is the tiny tablet we’re known for—but now, packed with the lasting scent power of bright florals and sun-ripened citrus. It was no small feat, and we couldn’t be more thrilled to be recognized by TIME for our team’s endless dedication to eco-friendly innovation. Have yet to smell Spring Bloom for yourself? You can find it now on www.blueland.com or read about it on https://lnkd.in/e98jkd2m