LocalFactor

Connected TV isn’t perfect—its supply path has challenges. But its impact is undeniable. With over 📺 230 million engaged U.S. viewers (eMarketer), waiting for perfection means missing out on massive opportunities. 🔑 The key? Be strategic. Integrate CTV into your marketing mix, test, learn, and optimize based on performance. Tackle challenges as they come—CTV’s potential is too big to ignore. ✅ Our team is here to help you plan, buy, and optimize across premium streaming apps, FAST channels, live sports, and more. Let’s make CTV work for you!

When TikTok Takes a Hit, Your Campaigns Don’t Have To TikTok's recent 14-hour shutdown sent shockwaves through advertisers, with metrics plummeting 📉 and CPMs dropping by 29% 💸. While ad spend is rebounding, lingering uncertainty and performance issues remind us how fragile campaign success can be when disruptions strike. At LocalFactor, we understand the stakes. Our Performance Engine is designed to ensure your ad dollars work harder. By optimizing across channels like CTV 📺, DOOH, video 🎥, and audio 🎧, we help brands extend reach and maximize performance—even when platforms face turbulence. Ready to create a strategy that thrives no matter what? Let’s talk 🚀

LocalFactor understands that being data-driven and respecting consumer privacy must go hand in hand. Our geo-based audience planning and targeting solutions are built with privacy at their core, enabling brands to deliver impactful digital marketing campaigns without compromising trust. 🌐 🔒How we prioritize privacy: ✅ We use anonymized data tied to localities—no PII (Personally Identifiable Information). ✅All targeting complies with industry privacy standards and regulations like GDPR and CCPA. ✅Transparency and ethical data usage are at the heart of everything we do. This Data Privacy Day, let’s celebrate innovation and responsibility in digital marketing. Together, we can create meaningful connections while protecting consumer trust. 🤝 #DataPrivacyDay #DigitalMarketing #RespectPrivacy #GeoTargeting #ProgrammaticAdvertising

💘 Love Is in the Air — and in the Data! 💘 Valentine’s Day is just around the corner, and it’s time to start planning campaigns that will make hearts (and carts) full. Whether you’re promoting chocolates, jewelry, or romantic getaways, LocalFactor ensures your brand reaches the right audience at the right moment. With our targeted strategies across CTV, audio, and DOOH, we’ll help you spread the love with creative that speaks to every Valentine — from last-minute shoppers to long-term planners. ❤️ Let’s make this Valentine’s Day one to remember. Reach out today! https://hubs.li/Q0347b5z0

🏈 The Big Game is Big Business! 🏈 Did you know a 30-second Super Bowl ad now costs over $7 million? While that primetime exposure is unmatched, investing a fraction of that budget across channels before, during, and after the game can create just as big — if not bigger — an impact. At LocalFactor, we help brands amplify their Super Bowl campaigns with CTV, video, display, DOOH, and audio solutions. By reaching your audience where they are, when it matters most, you’ll maximize engagement and ROI far beyond the final whistle. 🏆 Ready to turn your playbook into a winning strategy? Let’s connect! https://hubs.li/Q033NnH70

Please join us in welcoming Sean Dolen as our new Sales Director! 🎉 Sean is a dedicated digital marketing professional with years of experience driving growth and business transformation. He is passionate about building genuine relationships and is eager to leverage his expertise and LocalFactor's solutions to help brands and agencies deliver high performing campaigns. We’re thrilled to have Sean join our growing team and can’t wait to see the impact he’ll make. Welcome aboard, Sean! 💼

The advertising landscape is as fast-paced and unpredictable as the sports world itself. The recent decision to scrap the Venu Sports streaming venture underscores the importance of remaining agile while preparing for evolving consumer options. At LocalFactor, we understand the need to pivot quickly without compromising overall strategy, reach or ROI. A platform-agnostic approach, paired with our Geo-Graph™️ and Attention+ Studio technology, helps brands adapt and capitalize on shifting consumer trends. In a world where strategies change overnight, we’re here to help you stay ahead of the game. Reach out today to learn more: https://hubs.li/Q032tm4Z0

Our hearts go out to everyone affected by the devastating fires in Los Angeles, including our team members, partners, and their loved ones. Events like these make us all take pause as we try to best support our networks and beyond. We are deeply grateful to the local fire departments and first responders for their tireless efforts to protect the community and rescue those in danger. Stay safe, LA—our thoughts are with you.

In just a few short days the Supreme Court is due to hear arguments in the case of the TikTok ban set to take effect on January 19th. The outcome of these hearings can have major implications for the digital ecosystem and particularly for advertisers who rely on the platform. Meta and YouTube are viable alternatives, but advertisers planning their next steps should maintain diversification and be aware of other options, like LocalFactor's Attention+ Studio. Our creative technology enables brands to repurpose any video assets, including social videos, to create engaging cross-channel ads across mobile and Connected TV. Maintain reach and efficiency across the entire open internet - reach out to our team now to learn more! https://hubs.li/Q031HRl50

CES is in full swing, offering a glimpse into the the year ahead. LocalFactor’s CEO and Founder, Evan Rutchik, weighs in with his insights on the standout strategies from day one.