Left Hand Agency

AI is a hot topic in just about every industry right now. And, advertising is no different. Let's be honest, it's still a little controversial on the creative side. Did you see Coke’s 2024 AI holiday ad? Yikes. Here's the TL;DR of this post: We don’t see a future where AI takes over our world (think The Matrix or The Terminator). It’s a world where humans use AI as a powerful tool to enhance our work, and not as a replacement for human intelligence, strategy, and creativity. And here's the rest of our thoughts if you are so inclined... When it comes to media buying, AI can be an effective tool to enhance efficiency and insights. Our team of experienced media buyers use AI-powered tools like The Trade Desk’s Koa™ to refine our approach and make real-time campaign adjustments and decisions to improve performance. The first part of that last sentence is important. PEOPLE with experience that AI can't replicate ultimately drive the ship. AI isn't a set it and forget it kind of tool. It helps us work smarter, but humans always make the final call. What are your thoughts on AI in media buying, and in other industries? Are you using AI to enhance your work? #mediabuying #AI #AImediabuying #expertise #mediabuyingagency

Whether you want to network 🤝 with industry leaders or learn about emerging tech to help your brand grow 🌱, there's a CPG industry conference for that! Here's a roundup of CPG conferences coming up this year. We'll update the list when new events are announced, so be sure to bookmark it: https://lnkd.in/gzj-WetX If you know about a conference we should add to the list, drop a comment below! 👇 #CPG #CPGConferences #Conferences #Networking #CPGBrands #CPGBrandManager #CPGAdvertising

Challenger brands are having a moment. Liquid Death and poppi dropped big money 💰 to run ads in the Big Game and OLIPOP PBC just hit $1.85 billion in valuation. 🤯 But what exactly is a challenger brand? In our latest blog, account director Maia Brusseau breaks down how challenger brands are breaking the mold, and why that benefits both consumers and the marketplace: https://lnkd.in/gZPHXX7j #ChallengerBrands #CPG #Innovation #MediaBuying #CPGAdvertising

Why did Lauren Ridgley start our agency? Here's a hint. When she became a marketing director, she quickly recognized the value of having an agency partner to advocate for her and help increase her knowledge about paid media. Check out the video to learn more and drop us a line with any questions you have about paid advertising and media strategy! #mediabuying #mediabuyers #agency #retailmedia #cpg #cpgbranding #paidmedia

The Philadelphia Eagles weren't the only winners to come out of the Super Bowl. In this #CreativeCrush, our CEO Lauren Ridgley tells us about how one brand seized the moment to create a memorable new campaign. "I'm a huge fan of reactive marketing. When brands can take advantage of a cultural or viral moment it's absolute gold. This new campaign capitalizes on Omaha Steaks' shoutout in the Uber Eats Super Bowl ad. I literally wondered when I saw the ad if they paid for it (nope!). Not only did they get included in a hilarious and memorable commercial, but they're using this massive platform to drive more awareness through a new partnership with Uber Eats. Being able to mobilize marketing and sales teams to pull this off so quickly is impressive! Way to go!" Now say it with us: OMAHA! (steak). Read the full Adweek article: https://lnkd.in/gr2E4cXQ Watch the Instagram reel announcing the partnership: https://lnkd.in/gtTSf6Wd #SuperBowlCommercial #SuperBowlAd #Creative #BrandCollab

Please join us in wishing digital media buyer Lexie Thomas a happy workiversary! 🥳 Lexie joined our team three years ago on Valentine's Day❤️! Isn't that sweet? A social media guru and proficient overall digital media buyer, Lexie consistently provides top-notch service to our clients. Plus, she's an absolute pleasure to work with! Thank you for contributing to our agency's success. We appreciate you, Lexie! #Workiversary #WorkAnniversary #Team #AgencyLife #ThankYou

A new study from TVision shows the strength of TV co-viewing with premium channels and live sports programming. If you missed our post the other day explaining co-viewing head to our blog at lefthandagency.com Link to the article from MediaPost about the new study in comments. #mediabuying #coviewing #streaming #advertising

Yes, we know, we JUST finished watching the Super Bowl. But, believe it or not, it's time to start talking about the next big live sports opportunity. 🏀 March Madness! 🏀 With the Tourney tipping off in a little over a month 🤯, the time to make a plan to reach this engaged audience is now! Your campaign can be part of the action and reach fans streaming live games on premium inventory across providers like ESPN, DIRECTV, Sling TV and Fubo! Here's the 2025 Tournament schedule: Selection Sunday – March 16 First Four – March 18-19 First Round – March 20-21 Second Round – March 22-23 Sweet 16 – March 27-28 Elite Eight – March 29-30 Inventory in the Final Four and Championship games is not available.   Activation is easy! Just drop us a line and we can work on a plan to help you reach these sports fans through our partnership with The Trade Desk! #MarchMadness #MarchMadness2025 #TourneyTime #StreamingAds #MediaBuying #MediaBuyingAgency #LiveSports

Check out this super fun and impactful creative from our friends at Feeding America Eastern Wisconsin! We are proud to continue our partnership with Wisconsin's largest hunger relief organization on their PB&J Challenge. FAEW is dedicated to making a difference in their community by creating a future where every plate is full, and every neighbor feels supported. Click the link below if you'd like to join the PB&J challenge and help children facing food insecurity. #ClientLove #CreativeCrush #FoodInsecurity #NonProfit

Some of us watched for the halftime show. Some just wanted to eat the good snacks. Some watched to see if the Philadelphia Eagles could spoil a potential Kansas City Chiefs Super Bowl championship three-peat (spoiler alert: they did!). Sure, we watched for all of those reasons (well, some of us did) but, for us, the stars of the day are the advertisers. So, we watched for the commercials! The average price tag for a :30 spot this year was a whopping $8 million! 🤯 So, who did the most with those valuable ad dollars and successfully grabbed our attention during a day cluttered with commercials and lots of distractions? Check out our list of the biggest ads from the Big Game: https://lnkd.in/gKMfhrBh Did we hit the nail on the head with this list, or miss the mark? Tell us what Super Bowl commercials you loved in the comments. #SuperBowl #SuperBowlLIX #SuperBowlCommercial #SuperBowlAd #BigGame #Advertising