Ketch

🚨 PRODUCT LAUNCH 🚨 The new Ketch Data Map is here! We’re thrilled to announce the release of our upgraded Data Map—the first in the category to power both privacy AND growth initiatives. Unlike outdated, manual solutions or new tools with limited reach, the Ketch Data Map connects real-time visibility, risk governance, and data activation into one seamless platform. If you're trying to answer these questions, the Ketch Data Map might help: 🔍 How much personal data exists across the business? 🔍 Where does data live in our systems, apps, and AI models? ⚠️ How can we use the data we have? What permissions apply? 🤔 What can I show executives or regulators to convey confident governance? The Ketch Data Map tackles these questions head-on with: ✅ Always-on, real-time data visibility across all systems, including AI models. ✅ Risk intelligence integrated with privacy workflows for proactive governance. ✅ Actionable insights to inform data activation in growth and AI initiatives. The Ketch Data Map empowers leaders across privacy, operations, and growth to collaborate on a shared source of truth for visibility, governance, and confident activation. Curious to learn more? Scroll below and check out the press release in the comments ⬇️

Data is the fuel for AI, but so many organizations are flying blind: What data do we have? Where is it? Can we use it safely and responsibly? Most tools out there fall short, relying on outdated, manual processes or skipping the critical connection between the mountains of data they’ve collected and the permission to actually use it for AI and other growth initiatives. ⛽ That’s why we built Ketch Data Map differently. Our platform provides always-on, real-time data visibility, risk and permissions intelligence, and the ability to activate clean, permissioned data—all in one place. 🧼 This is about bridging the gap between privacy and growth, enabling teams to move fast without breaking things (or laws). 🌉 It’s a huge leap forward, and I couldn’t be prouder of what the Ketch team has accomplished and what we have in store. 🏃♂️➡️ 👏 👏 👏 Vivek Vaidya, Maxwell Anderson, Colleen Barry, Xavier Zang, Alysa Hutnik, Sam Alexander

🎄 Holiday parties hit different when you’re riding a wave of momentum Last Friday, the Ketch + super{set} teams came together to kick off the holiday season with a celebration that perfectly captured what makes this company special: the people. Yes, we’ve got incredible sales momentum as we draw to closing out our fiscal year. But there’s something even more important fueling our success. When I interview Ketch customers, I'm consistently humbled by the feedback about the products that Maxwell Anderson and team have built. And the cherry on top is almost always, “we just like working with you all.” That simple feedback says so much. It’s not just about the product (though tomorrow's product launch is gonna be 🤩 ). As cheesy as it sounds, life is short and it's just more fun when you choose to work with good people. Here’s to wrapping up 2024 strong and stepping into 2025 ready to build on this momentum. Big things are ahead. Cheers to a great holiday season 🥂

We're approaching 2025, which means new U.S. privacy laws are around the corner. On this week's #PrivacyHuddle, Alysa and Jonathan are diving in ⬇️ 5 U.S. state privacy laws come into effect in January 2025: ✔️ Delaware Personal Data Privacy Act (DPDPA) ✔️ Iowa Consumer Data Protection Act (ICDPA) ✔️ Nebraska Data Privacy Act (NDPA) ✔️ New Hampshire Privacy Act (NHPA) ✔️ New Jersey Data Privacy Act (NJPA) Lots of housekeeping businesses should do to get compliance prep underway: 🚨 DSR portal requirements 🚨 GPC (Global Privacy Control) compliance 🚨 Privacy policy updates Watch below! Alysa Hutnik Jonathan Joseph Kelley Drye & Warren LLP Kelley Drye Advertising Law

Consent management doesn't work if it doesn't connect to personal data. Are your data systems–and AI models!–aligned to receive and act on consent signals? On Wednesday December 18th, join Jonathan Joseph and Debbie Reynolds “The Data Diva,” for a 10-minute deep dive into the toughest consent challenges facing organizations today. They’ll tackle: ✔️ Best practices for managing consent and permissions when working with third-party data in AI systems. ✔️ How to build transparency into your AI processes to earn and maintain consumer trust. ✔️ The critical role consent management plays in effective AI governance. Whether you’re fine-tuning your AI systems or just starting out, this session will give you the tools to ensure compliance and keep trust at the center of your innovation. Register below and join us live 👇

Personalization is a mission critical priority for successful ecommerce brands. But in today’s privacy-first landscape, you can't personalize without considering permission to use customer data 💡 During #SFTechWeek, Jon Suarez-Davis (jsd) sat down with leaders John Dombrowski (The RealReal) and Andrew Tweed (1-800-FLOWERS.COM, INC.) to discuss how real brands are reconciling personalization initiatives with privacy requirements. In a rich conversation crossing legal, marketing, and tech priorities, John and Andrew shared insights across 5 key topics: 1. How to leverage data to unlock rich consumer insights that drive great brand experiences. 2. Why marketers must understand how regulations like GDPR and CCPA apply to data collection and usage. 3. How to responsibly gather and use data while respecting user privacy. 4. Finding the fine line between relevant personalization and “creepy” marketing tactics. 5. Why marketing and legal teams must collaborate for success. As Jon Suarez-Davis (jsd) shared, "The smartest DTC brands are balancing permissioned data, personalization, and privacy to craft best in class consumer experiences." Read more in the comments below ⬇️

At Ketch, we believe in the power of great partnerships. Red Clover Advisors sets the gold standard. 🌟 They’ve helped countless organizations infuse privacy into every corner of their business—building trust, ensuring compliance, and delivering results. Here’s how Jodi Daniels, Founder and CEO of Red Clover Advisors, puts it: “Our partnership with Ketch enables us to deliver compliance solutions that integrate their customer friendly user experience. Together, with our combined marketing expertise, we partner with clients to develop tailored, right-sized strategies that meet their unique needs.” From privacy strategy to implementation (and even serving as a fractional privacy officer), Jodi's team offers incredible expertise to in-house leaders. Want to elevate your privacy program? Start by following Red Clover Advisors for expert tips, new podcast episodes, and some of the best infographics in the privacy biz. 👏

Third party data is essential to many brands. How should privacy pros tackle risk management and governance? ⬇️ On Tuesday, December 17th, join Jonathan Joseph and Debbie Reynolds “The Data Diva” for a LinkedIn Live session on the latest recommendations for managing third party data risks in the AI age. They’ll share insights on: ✔️ Website privacy controls in the face of tags, trackers, and pixels ✔️ Conducting due diligence with your partners ✔️ Lessons from when third-party data mishandling leads to real-world fallout. This is a must-watch to keep your brand and compliance intact. Save your spot below to join us live! 👇

The holidays are coming up, but the AI-privacy balancing act doesn’t take a vacation. 😅 On December 16th, we’re kicking off a week of insight-packed conversations to leave you smarter and more prepared before a well-deserved break: featuring real talk from the one and only Debbie Reynolds "The Data Diva" 👏 Episode 1– Privacy and AI Convergence Privacy and AI are the ultimate power couple… if you can make the relationship work. In this candid LinkedIn Live, Jonathan Joseph will chat with Debbie about: 🎁 How companies should embed privacy into AI development 🎁 How to collaborate with business leaders without stifling innovation 🎁 Practical steps to align AI initiatives with privacy frameworks Don’t miss it! Mark your calendar below ⬇️

“Privacy is only going to get more complex, but with Ketch, we feel confident we’re ready for whatever comes next.” That’s what Richard Gibbs, Head of Privacy and Product Counseling at Lotame, had to say about tackling one of the most daunting challenges for businesses today: navigating the fragmented regulatory landscape. Lotame partnered with Ketch to simplify their privacy operations and future-proof their compliance strategy. The result? Peace of mind and operational clarity, thanks to a platform built for: ✔️ Automating and simplifying complex data subject rights workflows ✔️ Supporting use cases for B2B and B2C privacy needs ✔️ Integrating with business systems without extensive engineering support In Gibbs’ words: “I know we have a committed, innovative partner by our side.” Read the full case study on the Ketch blog ⬇️