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From the shops at Santana Row to the eerie Winchester Mystery House, San Jose has a lot going for it. But this April something even bigger is coming: Activate Summit! At Activate Summit 2025, you can expect to hear incredible keynotes and sessions on everything from transforming your marketing strategy, upskilling with Iterable, and powering your professional growth. But what takes these keynotes and sessions to the next level are industry experts sharing their knowledge from brands like PGA of America, Fabletics, Nextdoor, Forbes Advisor, Zwift, and more. Ready to join us in person in San Jose, CA April 1 – 3, 2025? Register today ⬇️ https://lnkd.in/eCGxGNq2

Automation should work for you, not the other way around. That’s why Iterable just landed on the list of G2’s top marketing automation tools for 2025! 🏆🤖 What makes us stand out? ✔️ AI-powered Journey Assist – Say goodbye to manual workflows and hello to effortless, auto-generated journeys. Just a few prompts, and boom—your campaigns come to life. ✔️ Next-level audience segmentation – Targeting the right people at the right time? Easy. Behavioral, preference-based, demographic—you name it, we segment it. ✔️ Cross-channel mastery – Emails, SMS, push notifications—it’s all in one place, so your messaging stays seamless across every touchpoint. Yes, we’re always iterating (it’s in the name 😉)and we’re committed to making automation smarter, faster, and way more effective. Check out why Iterable made the list ⬇️ https://lnkd.in/eVxi8QWz

Let’s be real—anyone can send an email newsletter. But a newsletter that actually gets read, engaged with, and converts? That takes strategy. If you’re ready to stop sending emails into the void and start crafting newsletters that actually land in the inbox (hello, deliverability!), feel hyper-relevant thanks to segmentation & personalization, and adapt dynamically based on user behavior, we are here to break it all down. How? 📬 Keep your sender reputation squeaky clean 🎯 Target the right audience with AI-powered segmentation 📊 Let dynamic content do the heavy lifting 💡 Make every CTA too good to ignore Get all the best practices here ⬇️ https://lnkd.in/eqb9b3KF

It’s only the second month of 2025 and we’ve been busy—but so have you! From San Francisco to Los Angeles, our February User Groups were packed with brilliant insights, networking, and so much fun ✨ 🌁 San Francisco kicked things off with a deep dive into the biggest lifecycle marketing trends of 2025—AI, cross-channel journeys, and data activation. 💄 LA closed out the month with IPSY’s Alexa Myers sharing how they use Iterable to boost conversions and drive engagement—because great marketing is a glow-up of its own. Missed out? Don’t worry, we’re just getting started! Stay updated on all Iterable events here ⬇️ https://lnkd.in/e2Cwdpmp Where should we host the next one? Drop your city in the comments!

No matter what you’re looking for in a digital marketing conference, Activate Summit 2025 has something for everyone on your team—and now, you can plan your experience down to the session! The full conference agenda is now live! Get a sneak peek at the expert-led sessions, hands-on workshops, and inspiring keynotes that will take your marketing to the next level. And don’t wait—Early Bird Pricing has been extended by one week! ⏳ Grab your ticket before February 28 to save $400 off the full-price ticket! This year’s tracks include: ✨ Transform Your Strategy 💪 Upskill With Iterable 📈 Power Your Professional Growth Don’t miss out—secure your spot before prices go up! ⬇️ https://lnkd.in/eCGxGNq2

Our goal? More impact, less effort. 💥 In the third installment of our series from Iterable Solutions Marketing Director Andrew Hagen, we’re tackling that all too common pain point for marketers: efficiency. Let’s be real—no one has time for clunky workflows, endless dev requests, and batch-and-blast campaigns that don’t deliver. Here’s how modern martech (aka Iterable) helps teams reclaim their time (and sanity): ⚡️ Optimizes campaigns automatically: AI-driven Frequency & Channel Optimization = smarter sends, better results, less manual effort. ⚡ Supercharges marketer productivity: Tools like Journey Assist & Copy Assist cut out busywork, giving marketers back 37% of their time. ⚡️ Reduces reliance on technical teams: With Smart Ingest, marketers get direct access to customer data (no engineers required), saving 14% on tech resource costs. Want to see how much time you could save? Try our new Iterable Value Calculator and start working smarter, not harder. Learn more here ⬇️ https://lnkd.in/eD47y26f

McDonald's ran a simple pricing experiment last year, removing the $ symbol from their menus and saw a 9.5% sales lift. Why? Seeing currency symbols in front of numbers activates the same areas of your brain as physical pain, and research shows removing them reduces that feeling of pain by up to 95%, making decision-making much easier. This isn’t just a pricing trick, it’s also psychology at work. The same principles apply to messaging: - Friction kills engagement - Small tweaks can drive big lifts - Data-led experimentation wins At Iterable, we see this every day. Brands that optimise their messaging whether through language, timing, or personalisation - see massive increases in engagement. For example: - Swapping a generic "Your order has shipped" email for "Your new favourite thing is on its way" creates anticipation and excitement. - Replacing a price-heavy discount email with an emotion-driven offer ("You deserve a treat today") leads to higher conversions. The key? Experiment, analyse, and refine. I'd love to know what messaging changes have made a measurable impact for you? P.S. Shoutout to Jessica Hatzis for the awesome post about McDonalds - If you don't follow her - your LinkedIn homepage is probably 95% less interesting than mine!

We're #hiring a new Software Engineer II, Backend in Lisbon, Lisbon. Apply today or share this post with your network.