IPG Mediabrands and its agencies have been recognized as MediaPost's 2024 Agency of the Year! This honor is a testament to the transformative leadership of our Global CEO Eileen Kiernan, who has seamlessly integrated our distinct powerhouse agencies UM Worldwide, Initiative and Mediahub Worldwide into a technology-enabled network via KINESSO. Together, we're proud to collectively elevate the craft of media and help set the new standard for client service in our industry. Read the full article to learn about IPG Mediabrands' remarkable journey: https://bit.ly/4gpGcjJ #AgencyoftheYear #Innovation #MediaPost
About us
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
- Website
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https://www.ipgmediabrands.com/
External link for IPG Mediabrands
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Media Planning & Buying, Automation & Programmatic, Digital Media, Branded Content, Media Barter, Online, Mobile, Social Media Marketing, Sponsorship and Sports Marketing, ROI and Consumer Research, Hyper-Local and Multicultural Marketing, and Out-Of-Home Advertising
Locations
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Primary
Get directions
100 W 33rd St
New York, NY 10001, US
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Get directions
Calle de Enrique Jardiel Poncela, 6
Madrid, Community of Madrid 28016, ES
Employees at IPG Mediabrands
Updates
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The consumer search landscape is evolving and brands need to adapt their strategies to stay connected with audiences. While $330 billion was spent on keyword search ads last year, according to MAGNA Global, shifts in consumer search habits with regard to AI and social media are causing advertisers to look for new ways to engage. Dan Toplitt, SVP, Head of Search and Digital Experience at KINESSO shares his insights in the latest article from Digiday, emphasizing the demand for an online experience built around conversation versus the more traditional directory model. Learn more about the importance of changing search habits for advertisers here: https://bit.ly/3D2DT8S Read how advertisers are reacting to the evolving search landscape and learn how to adapt your strategy here: https://bit.ly/4haYvtC #searchmarketing #AI
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Don't miss Dani Benowitz, Global Chief Negotiations Officer at IPG Mediabrands, speaking at the FreeWheel Programmatic Activation Summit this Wednesday, March 5th! Dani will be on the "Is Curation a Dirty Word?" panel, diving deep into the world of premium CTV curation and exploring its impact on agencies and their supply partners. This is a discussion you won't want to miss! Register now and secure your spot: https://bit.ly/3Dc7Bbo #PremiumCTV #ProgrammaticAdvertising #FreeWheelSummit
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The food and drink industry is rapidly evolving. To succeed in this landscape, CPG brands need a strategic approach. In her latest article on The Drum, Amie Owen, Chief Commerce Officer at KINESSO, explores how brands can achieve success in the world of online retail. She shares insights on how to leverage data and a unified "total commerce" approach. The article also features Jamie Needham, Customer Marketing, Ecommerce & Pureplay Lead at General Mills, who highlights the need for a seamless consumer experience. She emphasizes that understanding all aspects of commerce is crucial for CPG brands to win in today's market. Learn how to navigate the challenges of digital grocery sales, retail media networks, and last-mile delivery here: https://bit.ly/43algKI #CPG #ecommerce #foodandbeverage
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IPG Mediabrands reposted this
🌟 26 shortlists at the Campaign Media Awards! This outstanding achievement is a result of the hard work, dedication, and creativity of our amazing teams at Initiative UK, Mediahub Worldwide and UM London, and the power of our partnerships with our inspiring clients! Thank you to all the judges and the Campaign UK team! Looking forward to the event in April. See the full shortlist: https://lnkd.in/eSBT6xfB #CampaignMediaAwards #WinningTogether
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Empathy is the new innovation! In her Pass the Mic interview with SiriusXM, Nicole Estebanell, US CEO of Mediahub Worldwide, shares her unique approach to fostering a culture of innovation. She emphasizes prioritizing human connection by creating a space where employees feel safe to take risks, contribute their best ideas, and connect authentically. Get inspired and learn the secret to building a high-performing team by checking out Nicole's interview here: https://bit.ly/41cUHlz #PasstheMic #Leadership
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Last week Graham Wilkinson, Chief Innovation Officer of KINESSO, and Mel Stern, SVP, Performance Content of Mediabrands Content Studio, had the opportunity to speak at the second ThinkLA AI Brunch. Graham Wilkinson warned against AI homogenization from over-reliance on readily available tools and lazy prompting, advocating instead for strategic prompt engineering, diverse AI models, and human creativity to achieve unique results; he emphasized AI as a "multiplier" of capabilities, not just an efficiency tool, to avoid an AI "echo chamber." Mel Stern presented a case study during the AI in Advertising panel to demonstrate the power of using separate AI agents to represent distinct audience segments. This demonstrated AI's potential to amplify creative capabilities and personalization, exceeding a purely efficiency-driven approach. #AIinAdvertising #innovation
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We are thrilled that 3 of our incredible leaders are being honored in the Campaign US 2025 Inspiring Women Awards! Olivia Warren, Global Managing Director at TRAVERSE32, has been recognized in the Championing Change category. She's redefining what it means to lead with vision, empathy, and impact. Olivia is known for consistently breaking cultural boundaries while uniquely understanding what it means to be different. Dani Benowitz, Global Chief Negotiations Officer at IPG Mediabrands, has been recognized in the "Making Media Matter" category. Dani is a respected and innovative business partner and colleague, known for her authenticity and collaborative approach. She inspires others and consistently stays at the forefront of her industry. Erin Akselrod - Quintana, US CEO of UM Worldwide, has been recognized in the "Leading the Charge: Media" category. Erin's contributions have been vital to UM's success, encompassing new business wins, exceeding client expectations, and developing future leaders. Her leadership is rooted in a deep respect for her team's capabilities. Congratulations to you all! See the full list of honorees here: https://bit.ly/41wIZ6I #2025InspiringWomen
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In his recent WARC article, Dan Chapman, Global Chief Strategy Officer of UM Worldwide, reveals new research demystifying the relationship between paid, owned, and earned media. He shares the 3-V model for maximizing your marketing impact in the age of AI, unveiling a new approach to the POE framework. Learn how to harness the power of earned media to create a differentiated brand in today's landscape: https://bit.ly/4k94qlu #AI #earnedmedia #brandstrategy
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Beet Retreat 2025 brings together the top minds in advertising! Hear from Jean Fitzpatrick, EVP Commercial Strategy at IPG Mediabrands; Michael Piner, EVP Advanced Advertising at Mediahub Worldwide; and Amie Owen, Chief Commerce Officer at KINESSO as they lead key sessions on the future of streaming, AI in advertising, and commerce media measurement. 9:45-10:10 AM Programmatic Meets Prime Time: Revolutionizing Streaming Advertising (Jean Fitzpatrick/Michael Piner) 11:00-11:25 AM Building Commerce Media Measurement that Matters (Amie Owen) 1:45-2:30 PM Breakout 2: Future of Investment in Streaming: Is CTV Ready for Prime Time? (Michael Piner) 1:45-2:30 PM Breakout 3: Future of AI in Advertising: Beyond the Buzzword (Jean Fitzpatrick) 1:45-2:30 PM Breakout 4: Future of Shoppable Video: Bringing Commerce and Content Together (Amie Owen) Learn more and register here: https://bit.ly/3XbIaxs Beet.TV #BeetRetreat