Integral Ad Science

The IAS team has just wrapped a successful multi-city Beyond event series. Industry leaders, customers, and partners met across Singapore, Tokyo, Sydney, and Mumbai to discuss the pivotal trends shaping the future of digital advertising. The exclusive events brought together the region’s leading advertisers, agencies, and publishers to collaborate and explore opportunities to drive success. From social strategies to advancements in measurement, and breakthroughs in AI, our sessions built closer connections across key APAC markets. Thank you to the industry experts from HP, PHD, GroupM, Omnicom Media Group India, Lunio, Dabur India Limited, IAB Australia, Lexlab, and KINESSO Australia for joining us as we dove deep into the innovations reshaping our industry. Sinéad Canny Mayumi Bani Laura Quigley Laura Carstens Megan Reichelt Vanessa T. Lindsay Cella Kover Saurabh Khattar Nobuhito Takei Jessica Miles Tom Corne Shane Dewar Brian Gabriel del Val Anand Chakravarthy Rajiv Dubey Gai Le Roy Maija Gwynn Kellyn Coetzee #IASBeyond #Measurement #Performance #Advertising

IAS has partnered with Snap for Business on its new Brand Suitability Suite, designed to give brands greater control over where their ads appear across Snapchat. In 2024, we announced a first-to-market partnership to integrate our Brand Safety and Suitability Measurement product into Snap’s platform. Together, we empower Snap advertisers with increased transparency and actionable data to continue maximizing their investments. Learn more here: https://lnkd.in/deKNCntQ #Measurement #Advertising

Congratulations to IAS CPO Srishti Gupta for being selected as a Campaign US 2025 Inspiring Woman in the “Leading the Charge: Tech” category. Alongside other trailblazers at the top of their fields, this recognition is a testament to Srishti’s fearless product leadership, customer-first approach, and dedication to mentoring women in STEM. Learn more about this year’s winners here: https://lnkd.in/dG2m_iqH #CampaignInspiringWomen #WomenInTech #Leadership #Advertising

IAS Country Manager [SEA, Hong Kong & Taiwan] Megan Reichelt, Rishi Sharma (Affinity Global Inc.), and Deependra Singh Shekhawat (Omnicom Media Group) led an insightful discussion on how measurement drives ROI for businesses at OMG’s Transformation Experience in Jakarta. Thank you to our panelists for sharing their expert perspectives on the transformations happening in predictive analytics, data-driven insights, and media strategization. #Tech #Measurement #Advertising

Join us this Thursday for IAS Beyond: Sydney Edition. Featuring thought leaders from industry-leading businesses, we’re taking a deep dive into how AI is driving scale and efficiency for IAS customers, advancements in performance solutions, and strategies for success. RSVP here: https://lnkd.in/eswY8nGu #IASBeyond #Marketing #Advertising

IAS stands committed to advancing the innovation and collaboration necessary to ensure transparency and safety amidst our evolving and fragmented digital advertising industry. Read more about the steps we’re taking to foster a safe digital ecosystem for our customers, partners, and industry here: https://lnkd.in/exvE-TWT

Meta advertisers can now scale their brands and maximize suitability with first-to-market AI-driven Content Block Lists, now available in six new languages and with nine new contextual suitability categories. Paired with Total Media Quality for Meta, IAS provides end-to-end campaign support for advertisers across Facebook and Instagram Feed and Reels with optimization and measurement. Learn more: https://lnkd.in/etFKYn8J #Optimization #Measurement #Advertising

How can advertisers harness attention measurement to drive campaign performance? Read our blog for best practices to optimize toward higher attention: https://lnkd.in/eSvWsviJ #Attention #Measurement #Advertising

Our inaugural IAS Beyond: Dubai Edition gathered advertisers, agencies, and publishers to discuss how innovations like social optimization and attention measurement are driving results for local advertisers. Thank you to our partners from Tailwind EMEA, a TDG company, Croud, Starcom, Publicis Media, Lumen Research, dentsu, and Advertising Business Group for joining us! #IASBeyond #Attention #Advertising

We met with the IMAA—Independent Media Agencies Australia team in Melbourne for an afternoon of enriching discussions. Together, we explored opportunities for growth and data-driven innovations that are top of mind across the regional agency industry. Thank you to everyone who joined us! #Agency #Advertising