Innovation Endeavors reposted this
Several people asked about the incubation journey of Tetrix after we announced their seed round. When Olivier and Naunidh graduated from Stanford GSB, they shared a commitment to build a company together. But before any building started, they embarked on a months-long systematic ideation process called Research Driven Ideation—one we we were thrilled to support. Almost a year later, we led the seed round in Tetrix, a platform revolutionizing how alternative investments are tracked and analyzed. This team did everything by the book—and then made the book better. They explored multiple spaces in parallel, prototyped relentlessly, and stayed disciplined about customer discovery. If you're a founder looking for your next big idea, check out their ideation journey in this blog.