InMarket

InMarket is thrilled to be a partner of POSSIBLE 2025! If you'll be in Miami for the April event, our team would love to connect. Send us a message at marketing@inmarket.com to let us know you'll be there! MMA Global #marketing #advertising #adtech #events #POSSIBLE #POSSIBLE2025 #innovation #connection

Hot off the press! "The Fundamentals of CPG Measurement—What Marketers Need to Know" by InMarket's Michael Della Penna just went live on Ad Age! In an era of fragmentation across both shopping behaviors and media consumption patterns, it is harder than ever for CPG marketers to understand what efforts are actually driving incremental sales and where they're occurring. Fortunately for marketers, InMarket's newly released LCI for CPG empowers them to holistically measure and optimize the incremental impact of their campaigns across individual retailers, channels, and KPIs. Now, CPG marketers can leverage this granular reporting to drive iROAS, incremental sales lift, projected sales, and more! In this Ad Age article, Michael Della Penna outlines the four guiding principles of effective CPG measurement that every marketer needs to know to drive success in 2025 and beyond. Read the full article here: https://bit.ly/3CYKGQZ #measurement #attribution #marketing #advertising #CPG

InMarket's Michael Della Penna provided great commentary on the relationship between a restaurant chain and its home base in this Yahoo News article exploring KFC's HQ move from Kentucky to Texas. “Food holds different emotions for everyone, whether it’s reminiscing about car rides home from school with your parents and stopping at a local fast food chain, or remembering your favorite local dish that your grandma used to make and seeing it on the menu,” Michael Della Penna explained. Read the full article here: https://lnkd.in/gjSEdNPW #dining #restaurants #QSR #marketing #advertising

Daniel Perez recently sat down with Authority Magazine to give us an inside look into a day in his life as InMarket's Chief Marketing Officer. In the interview, Daniel shares his tips for CMOs who are looking to be more creative and cost-effective with their marketing budgets and ad spend – but might not know where to start. That’s where InMarket’s Lift Conversion Index® (LCI) can help.   Daniel’s top tips? - Discover what your customers want and deliver. - Connect and engage on the right platforms; don't put all your eggs in one basket. - Continue to innovate, explore untapped markets, and stay ahead of the curve.   Today, our platforms are providing brands with the data they need to optimize their ad spend at the right time to reach the right customer. If you’re a #CMO, read on for Daniel’s full strategy on how to manage challenging budget decisions here: https://lnkd.in/gGKTAt-w #marketing #advertising #adtech #measurement #attribution

In their Valentine's Day Research Round-Up, Modern Restaurant Management (MRM) magazine featured InMarket’s InSights to shed light on how consumers plan to celebrate the holiday. Check out the swoon-worthy article to learn more: https://lnkd.in/g-i4yzxP #insights #marketing #advertising #valentinesday

In a recent Forbes Business Development Council column, InMarket’s Michael Della Penna discussed the importance of investing in technology and research to stay ahead of evolving market conditions as economic uncertainty persists. “Always remain in tune with clients. Invest in tech and research that empower you to better understand your business’s performance, future intent and need, the competitive landscape and markets you serve, ensuring you can quickly sense shifts and respond accordingly.” Read more: https://lnkd.in/gg2wGrTt #marketing #advertising #adtech #insights #technology #research

Real-time relevance is key for breaking through and creating exceptional customer experiences in 2025. InMarket’s Michael Della Penna speaks to the importance of reaching shoppers with the right message during pivotal decision-making moments and how brands can bring this to life with data and technology. “Exceptional customer experiences hinge on consistently sensing and responding to their needs—why they shop and when and where to best connect with them.” Special thanks to the Forbes Business Development Council for including Michael in the article! Read more: https://lnkd.in/enJ7VNr9

Check out this Madhive case study on the power of InMarket's LCI attribution! InMarket LCI was used to measure the effectiveness of CTV campaigns for a local #auto dealer and regional #QSR chain. With LCI, the local auto dealer and regional QSR chain were able to clearly measure the performance of their respective CTV ads in driving in-store visits. Read more in the case study here: https://bit.ly/4hxLpaG #marketing #advertising #dining #auto #restaurants #QSR #attribution #measurement

InMarket is a proud sponsor of next week's Women in Restaurant Leadership (WiRL) "The Together Summit." InMarket's VP, Practice Leader of QSR/Dining Alicia DiStefano, and Sales Director Margaret Barnhart will be at the event. Connect with them in Nashville! #marketing #advertising #events #restaurants #QSR #Dining

In just two weeks, connect with InMarket's Nicole Bond and Sharon Glass at MediaPost's Brand Insider Summit: Pharma & Health! #marketing #advertising #adtech #Pharma #Health