IDEO

In our pursuit of future-forward thinking, we often find ourselves recycling outdated paradigms—flying cars, Jetsonian inventions, neon-lit cityscapes. This phenomenon, known as the “used future,” refers to the adoption of established ideas and models without critical examination of their current relevance or efficacy. It’s an easy trap to fall into, and one that can limit the potential of new products or businesses or strategies long before they get built. Jennifer Lo, IDEO’s futurist-in-residence, shares five techniques for avoiding outdated visions of tomorrow: 🟥Identify emerging signals 🟥Question the framing 🟥Prototype tangible futures 🟥Create human narratives 🟥Design nascent paradigms Explore further in our latest piece: https://lnkd.in/gAs6GjMK

❓Every company wants AI. Most don’t know where to start. IDEO is solving this exact problem. Jenna Fizel, co-managing director of their Emerging Tech Lab, explains how IDEO is turning brand uncertainty into sustained revenue growth. 💡𝐓𝐡𝐞 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡? Focus on human-centered solutions, not just cutting-edge technology. Learn more about IDEO’s AI approach at https://lnkd.in/eDdyByp8. #kyuxAI #AI #designthinking #IDEO

"The technologists are becoming philosophers." At our recent Signals of TEDAI San Francisco event, Savannah Kunovsky led us through provocative questions for our guests to ponder. What is your philosophy on the future of #technology? 🔮

Learn how to think like a futurist with Jennifer Lo, live on 13 August! 🔮 Details below 👇

"If we don't innovate new ideas through that creative process, then what's going to happen with artificial intelligence?" 🤔 IDEO alum and #AI expert Ovetta Sampson encourages us to generate new creative ideas and push our work forward. Thanks to TEDAI San Francisco for the discussion!

The #hiring continues for IDEO San Francisco - we've got postings live at two levels within our Mechanical Engineering discipline out in the Bay! Our engineers are project feasibility experts, folks who can ground IDEOers' big ideas in our core prototyping work and meticulous feasibility analysis. I'm so excited to meet talent that will sharpen concepts from the realm of blue sky ideas to production-ready designs fit for a client PDM. 🦾

Looking to design a rewarding #loyaltyprogram? Turn it into a #game customers love playing. 🎲 When IDEO Play Lab designs loyalty programs, we recognize that a brand exists at the intersection of what it says about itself and how people experience it, across hundreds of small, accumulated interactions. Done well, loyalty programs don’t just reflect a brand’s values—they embody them, shaping how people experience the brand in the countless moments that add up to brand loyalty. The best programs go beyond transactions, building ecosystems of engagement that give people agency, align with their intrinsic motivations, and evolve over time. IDEO’s Diana 周游 Tobey and Matt Hovde share three ways we could design a more sophisticated game approach to loyalty programs across three industries: retail, restaurants, and hospitality. Discover more: https://lnkd.in/eeVKjXpc

⏰ How might we redesign how we want to use our time? At our recent Signals of TEDAI San Francisco event, artist and #futurist Amy Karle posed this question. Drop your responses in the comments to get the conversation started! 👇

Last week I returned from a 10 day trip in the field with a small IDEO design team. In that amount of time we were able to: - Visit 5 states and meet dozens of people living and breathing the problem space we’re designing in.  - Quickly learn enough to move beyond our initial hunches and identify promising areas for design.  - Build a shared team intelligence and intuition for designing with the end-user in mind. Beyond that, I’m reminded of why fieldwork is my favorite way to travel—with purpose and curiosity. I’m grateful that this line of work (design research) gives me and the teams I work with the reason to go places that we otherwise might never visit or have an appreciation for, and more importantly to get to know new people—which never fails to surprise and challenge assumptions.

🎤 One week to go! Meet the incredible Keynotes joining AI for Education Matching Day. ✨ Sergio Fregoni – IDEO Design leader who keeps people at the center of every solution. Sergio empowers organizations to create future-ready, human-centered systems-from climate action to education. ✨ Eliza Berg – MIT Solve Champion for equitable access to lifelong learning. Eliza leads open innovation challenges that help exceptional education solutions scale globally and knows what it takes to move from idea to real change. 🗓️ In just one week, you’ll get to hear their insights live. They’ll share lessons from building solutions that truly serve communities-and challenge us all to think bigger about what AI can do for education. If you care about building tech that matters, this is the room you want to be in. 👉 Join us at AI for Education Matching Day on July 23: https://lnkd.in/gnMsyJ4k #AIforEducation #AIforChangemakers #TechForGood #TechToTheRescu