IDC

In a region defined by market maturity and brand consolidation, the competitive gap between Samsung and Apple continues to shape overall smartphone dynamics. IDC’s latest data from Western Europe highlights vendor positioning, pricing shifts, and channel influence, all key factors in understanding short-term performance and long-term opportunity. 📊 Follow IDC for more data and insight on global and regional smartphone trends. https://ow.ly/m51J50WHC9Y #IDCTracker #Smartphones #MarketTrends #MobilityInsights #ConsumerTech Diana O. Nabila Popal Francisco Jeronimo Anthony Scarsella Joana Tavares

AI is reshaping customer engagement and accelerating change across the marketing function. IDC research shows that more marketing leaders are redefining the CMO as a Chief Market Officer, with growing responsibility for customer acquisition, martech strategy, and AI governance. The expectations from the C-suite are shifting, and so is the role. Is your team prepared to adapt? 📩 Explore how IDC can help align strategy to emerging leadership priorities. https://ow.ly/JTH250WHOMm #CMOLeadership #AIinMarketing #TechMarketing #ExecutiveStrategy

THIS WEEK: Laurie Buczek joins the Analyst Relations Summit to explore how AR, marketing, and product teams can better align around influence, insight, and impact. 🔗 Register today, you won't want to miss this: https://lnkd.in/e28UvvM7

As part of the 2025 IDC CEO Interview Series, Simon Paris, CEO at Unit4, explores how agentic AI is creating space for teams and leaders to focus on higher-order thinking, strategy, and growth. But successful adoption depends on trust. Human oversight remains essential to ensure AI agents learn and operate in ways that align with business goals. See how top executives are putting AI to work in their organizations. Explore IDC’s CEO priorities for 2025 today👉 https://ow.ly/m62h50WHzJh

In this episode of the IDC CEO Interview Series, Dave Kelly, CEO of Richardson Wealth, shares how AI can strengthen the client-advisor relationship by enhancing, not replacing, human judgment. He highlights the opportunity for leaders to deploy AI in ways that empower advisors to deliver more value, more consistently. ▶️ Watch the full clip for his take on the future of AI in wealth management. https://ow.ly/3zxG50WGAq5 #IDCCEOInterviewSeries #AIinFinance #WealthManagement #ClientExperience

Global smartphone demand continues to shift, and not always in predictable ways. From pricing pressure to premium growth, the latest IDC data highlights how economic conditions, product strategy, and consumer behavior are shaping market performance across the top 10 smartphone countries. 📊 Explore what’s fueling gains in some regions and pulling others back. https://ow.ly/pI2J50WG9FL #IDCTracker #Smartphones #GlobalMarkets #DeviceTrends #TechInsights Vanessa Aurelia Aditya Rampal Angela Jenny Medez Nabila Popal Francisco Jeronimo Anthony Scarsella

"Can I defend this decision to the board and sleep at night?" This is the question more CIOs are asking as the stakes rise on every tech investment. In the final episode of our "5 Questions CIOs Ask Before Committing to a Platform" video series, IDC’s Lee Rennick unpacks the growing need for defensible, explainable decisions that tie directly to business outcomes and long-term strategy. IDC TechMatch is helping CIOs meet that challenge. With research-backed frameworks and clear vendor shortlists, it gives tech leaders the confidence to stand behind their decisions at every level. 👉 Explore how IDC TechMatch helps you make choices you can justify to the board and move forward with clarity: https://ow.ly/oTCW50WE9i8 #IDCTechMatch #CIO #ITLeadership #VendorSelection #TechInvestments #BoardroomStrategy #DigitalTransformation

The winners of the 2025 CIO Awards Canada have been announced and will be formally recognized at an in-person ceremony following IDC’s CIO Summit Canada on November 13 in Toronto. This marks the fourth edition of the awards program, which celebrates organizations delivering innovation and measurable business value through technology leadership. Congratulations to all honorees for this achievement. Learn more about this year’s winners: https://ow.ly/S5M250WG1VJ. #CIOAwardsCanada #IDCCanada #DigitalLeadership #CIOCanada2025

Stronger technology decisions start with better evaluation. As AMAROK’s operations grew more complex, traditional assessment methods slowed progress. To move forward with clarity, they adopted IDC TechMatch to streamline vendor evaluation and prioritize what mattered most. By shifting to a more dynamic, data-driven approach, the team reduced effort, improved transparency, and made a confident ERP recommendation to leadership. ✅ Sound like your organization? 🔗 See how IDC TechMatch can support smarter, faster decisions: https://ow.ly/kpsU50WEHH6 #IDCTechMatch #AIinEnterprise #BusinessValue #DigitalTransformation

In this episode of the IDC CEO Interview Series, Jens Moberg, CEO at the Leadership Institute, shares a valuable reminder for leaders investing in AI: real impact takes time. Patience, perspective, and a focus on long-term value are critical, especially when early results may not reflect the full potential of what's being built. ▶️ Watch the full clip for his take on leading with discipline and vision. https://ow.ly/7xn650WECYN #IDCCEOInterviewSeries #AILeadership #ExecutiveStrategy #DigitalTransformation