Do you think #cookies 🍪, #AI-generated ads 🤖, shopping on social media 🛒, and long-form content 🖥 are in, out, or somewhere in between? See what industry leaders said at #IABALM! ⤵️ Stefanie Beach Stephanie Vandenberg - Smith Dave Smith Kevin Krim Krystina Rubino Yan Liu Dave Rosner Kumar Rathnam Marc Fanelli Rob Wilk Austin Leonard Sean Crawford Ron Jacobson Andrew Casale Simon Poulton Beth Egan Salome Merebashvili Peter Naylor Sara Badler Aaron Sobol Sarah Ripmaster (Johnson) D. J. Reali Randall Rothenberg #IAB #AdvertisingIndustry #ThoughtLeaders
IAB
Advertising Services
New York, New York 120,954 followers
IAB empowers the media and marketing industries to thrive in the digital economy.
About us
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
- Website
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https://iab.com
External link for IAB
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1996
- Specialties
- Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy, Interactive Advertising, Data Demystification, Online Advertising, State Privacy Laws, Retail Media, Measurement, Connected Commerce, Digital Media, and Responsible Media
Locations
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Primary
Get directions
116 E. 27th St.
New York, New York 10016, US
Employees at IAB
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Rajeev Goel
Co-Founder and CEO at PubMatic (Nasdaq: PUBM)
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Carryl Pierre-Drews
EVP & Chief Marketing Officer, Board Member
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Angelina Eng
💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and…
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Jason Fairchild
Co-Founder and CEO at tvScientific
Updates
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At #IABALM, IAB's Zoe Soon spoke with Beet.TV about the current state of #CreatorEconomy, the relationship between creators and advertisers, and the recently released Creator Economy Mindmap, an industry resource that promotes a shared understanding of the categories, processes, and interrelationships between different parts of the ecosystem. Download the mindmap now 📲 https://lnkd.in/gaCy-s8y
The creator economy is on the verge of massive growth, but industry standards are a handicap, Zoe Soon, vice president, experience center, at IAB, says in this interview at #IABALM2025. Visit Beet.TV for this video (https://lnkd.in/e45yx2vA) and much more! #influencermarketing #creatoreconomy 3 short weeks until the unforgettable Beet Retreat San Juan, Feb. 26-28 🏖️ Don't miss out! https://lnkd.in/eabyChj6
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Gaming has rapidly become one of the most influential consumer markets, with players dedicating hours each week to their favorite titles. At the 2025 #IABPlayFronts, the worlds of #gaming and #advertising intersect, and you'll gain the insights, tools, and connections necessary to navigate this fast-evolving space. Join to stay ahead of the curve and position your #brand at the confluence of gaming, technology, and culture: https://okt.to/dUSzI4
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Looking to guide your 2025 strategy? Check out the key points from IAB’s newly released 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth. Download the full report 📊 https://lnkd.in/eUc89ghk #AdSpend2025 #MarketingStrategy #DigitalMedia
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Building on the foundation of a well-planned closing strategy, longtime industry veteran and sales trainer Doug Weaver (Upstream Group) will break down a new way to manage objections in this upcoming webinar: not with factual answers, but rather with questions that create a flow of new information and possibility. Learn more and register now 📆 https://bit.ly/4hgri0x *This course is for direct sellers, sales managers and Account Management specialists who are tasked with upselling and cross selling existing customers.
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IAB's Lartease T. sat down with Beet .TV to talk about state and federal #PrivacyLaws, what the next 4 years hold for the #advertising industry, and more at #IABALM 2025 ⤵️
A friendlier business climate in Washington is good for digital media and advertising, Lartease T., executive vice president of public policy at IAB, says in this interview at #IABALM2025. Visit Beet.TV for this video (https://lnkd.in/dHyvKwp4) and much more! 3 weeks until the best-ever Beet Retreat San Juan, Feb. 26-28 🏖️ Register here: https://lnkd.in/e-kWHHzf
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We are excited to welcome RadioActive Media, Inc. as a #NewIABMember! 🎉 Founded in 2008, RadioActive Media is an independent media planning, buying and creative agency that specializes in audio marketing on podcast and radio, providing a unique blend of expertise in working with well-known audio influencers and direct response advertising. If you're an #agency and want to learn more about becoming an #IABMember, contact Joseph Pilla or learn more here: https://bit.ly/40J5zay
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TOMORROW! 🔔 Last chance to join Doug Weaver (Upstream Group) for this highly interactive and practical workshop as he shares the structure, process, and tactics that will help the digital seller build new opportunities with existing clients and establish a firm plan for ramping up their business overall: https://bit.ly/40HkEJz
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Last week, IAB CEO David Cohen sat down with AdTechGod ®️ to discuss highlights from #IABALM, as well as topics like #GenAI, #PrivacyLaws, the importance of sustainability & #DEI, deprecation of the cookie, and more: "If you're not exploring new opportunities, you're going to be left behind. We need to diversify, test, and explore." Listen to this AdTechGod Pod episode: 🎙 Spotify: https://lnkd.in/eN98KrUS 🎙 Apple Podcast: https://lnkd.in/ehcgG-yp
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What would be the theme song for the digital advertising industry? See what folks at #IABALM said, and let us know your pick in the comments! ⤵️ Yan Liu Roli Saxena Peter Naylor Austin Leonard Sara Badler Simon Poulton Beth Egan Kevin Krim Randall Rothenberg Krystina Rubino Sean Crawford Tim Natividad Salome Merebashvili Dave Rosner Stefanie Beach D. J. Reali Andrew Casale Sarah Ripmaster (Johnson) Michael Kassan Aaron Sobol #IAB #AdvertisingIndustry #ThoughtLeaders