Healogix

𝗪𝗲'𝗿𝗲 𝗽𝗹𝗲𝗮𝘀𝗲𝗱 𝘁𝗼 𝘄𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝘄𝗼 𝗻𝗲𝘄 𝘁𝗲𝗮𝗺 𝗺𝗲𝗺𝗯𝗲𝗿𝘀 𝘁𝗼 𝗛𝗲𝗮𝗹𝗼𝗴𝗶𝘅: Brittany Zulkiewicz - Senior Associate Kyleigh Noble- Associate We're excited to have Kyleigh and Brittany on board and look forward to the expertise, perspective, and leadership they bring to our team. Welcome to the team!

Healogix attended Women's Health Week in NYC last month and left with a clear takeaway: customer insights are not a nice-to-have, but a must-have in women’s health innovation.   Check out our recap from Halloran (Hallie) Cope, MHCI, Kimberly (James) Mahoney, and James Dunlea, Ph.D., which explores how leading companies are using customer insights to shape product design, messaging, and go-to-market strategy from the start.

𝗡𝗲𝘄 𝗳𝗮𝗰𝗲𝘀, 𝗻𝗲𝘄 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲𝘀, 𝗮𝗻𝗱 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗮𝗵𝗲𝗮𝗱 We’re excited to welcome three outstanding professionals to our team as we continue to grow and expand our impact. Please join us in welcoming: Hannah Merseal, PhD- Director of Computational Social and Behavioral Science Ryan Crace - Associate Kelly Thompson - Director of Field Operations We’re excited to welcome them on board and look forward to the expertise, leadership, and fresh perspectives they each bring to the organization. Welcome to the team!

We’re hiring at Healogix! 🎉 We’re looking for Associate and Director level talent to join our growing team and be apart of what we're building. We would love to hear from you - apply below! ⬇️ #growth #hiring #marketresearch

Healogix is looking forward to attending Women's Health Week this month (May 13-14) in New York City! If you’re also attending, stop by our booth and meet our team members @Halloran (Hallie) Cope, MHCI, Kimberly (James) Mahoney, and James Dunlea, Ph.D.. We’d love to discuss our approach to 🔓 unlocking customer insights that help set companies up for success. Connect with us to learn how we support teams across early concept development 💡, product and service design 🛠️, and commercial planning 📈 for women’s health brands. #WomensHealthWeek #Healogix #HealthcareInsights #MarketResearch #WomensHealth

𝗪𝗲’𝗿𝗲 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗴𝗿𝗲𝗮𝘁 𝗽𝗲𝗼𝗽𝗹𝗲. We’re excited to welcome two new team members to Healogix: Rahul P. Pai- Associate Darren Reid- Senior Director We’re looking forward to the impact they’ll make as we continue delivering meaningful insights for our partners. Welcome to the team!

We're excited to share our latest Healogix Healthcare Consumer Pulse survey! This month, we explored how U.S. women experience menstrual and pelvic pain and what their journeys with endometriosis reveal about persistent gaps in women's health. 💡 Key findings from our study (N=174 U.S.-based individuals who have experienced menstruation): 1️⃣ 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗶𝘀 𝗯𝗿𝗼𝗮𝗱 𝗯𝘂𝘁 𝘀𝗵𝗮𝗹𝗹𝗼𝘄: Most have heard of endometriosis; however, fewer than 1 in 5 are highly familiar with it. 2️⃣ 𝗣𝗮𝗶𝗻 𝗻𝗼𝗿𝗺𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗯𝗮𝗿𝗿𝗶𝗲𝗿: Across diagnostic groups, women commonly assumed their pain was normal because others told them so. This belief is most entrenched among the undiagnosed, making normalization itself a barrier to care. 3️⃣ 𝗗𝗶𝗮𝗴𝗻𝗼𝘀𝗶𝘀 𝗴𝗮𝗽𝘀 𝗽𝗲𝗿𝘀𝗶𝘀𝘁 𝗲𝘃𝗲𝗻 𝗮𝗺𝗼𝗻𝗴 𝘀𝘆𝗺𝗽𝘁𝗼𝗺𝗮𝘁𝗶𝗰 𝘄𝗼𝗺𝗲𝗻: Most women who suspect they have endometriosis remain undiagnosed, pointing to barriers that go well beyond awareness. 4️⃣ 𝗗𝗶𝘀𝗺𝗶𝘀𝘀𝗮𝗹 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲𝘀 𝗛𝗖𝗣 𝗲𝗻𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝘀: When describing conversations about pelvic pain with providers, dismissal and minimization were the most frequently reported experiences. 🌱 The takeaway for pharma and device companies: the "it's just cramps" narrative is doing more to suppress care-seeking than any knowledge gap. Brands that challenge normalization, build HCP capability, and empower patients to self-advocate are best positioned to make a difference. 📚 Follow James Dunlea, Ph.D. (SVP, Head of Behavioral Science), Halloran (Hallie) Cope, MHCI (Vice President), John Thorp, Ph.D. (Director, Behavioral Science), or Healogix to stay connected. #WomensHealth #Endometriosis #PelvicPain #HealthcareMarketing #BehavioralScience #ConsumerInsights #Pharma

𝗦𝗽𝗿𝗶𝗻𝗴 𝗯𝗿𝗶𝗻𝗴𝘀 𝗻𝗲𝘄 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴𝘀 𝗮𝗻𝗱 𝗻𝗲𝘄 𝗳𝗮𝗰𝗲𝘀 𝘁𝗼 𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 🌸 We’re thrilled to welcome three talented new professionals to Healogix as we continue to grow and strengthen our team. Please join us in welcoming: Alicia Hawkins Matthew Kling Amy Weldon We’re excited about the experience, perspective, and energy they will bring to our organization. Their contributions will support our continued growth, and help us deliver even greater value to our partners. Welcome to the team, Alicia, Matt, and Amy. We’re glad to have you with us!

Today marks the close of Endometriosis Awareness Month, bringing attention to a complex disease that affects an estimated 190 million women globally, or nearly 1 in 10 women of reproductive age. Earlier this month, Healogix fielded a U.S. consumer survey among women ages 18–45 to better understand the lived experience of endometriosis, from diagnostic delay and gaps in care to its broader impact on work, relationships, and quality of life. We’re excited to share our paper, 𝘔𝘰𝘥𝘦𝘳𝘯𝘪𝘻𝘪𝘯𝘨 𝘌𝘯𝘥𝘰𝘮𝘦𝘵𝘳𝘪𝘰𝘴𝘪𝘴: 𝘈𝘯 𝘈𝘯𝘤𝘪𝘦𝘯𝘵 𝘋𝘪𝘴𝘦𝘢𝘴𝘦 𝘚𝘵𝘪𝘭𝘭 𝘞𝘢𝘪𝘵𝘪𝘯𝘨 𝘧𝘰𝘳 𝘈𝘥𝘷𝘢𝘯𝘤𝘦𝘥 𝘚𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 written by Halloran (Hallie) Cope, MHCI Cope, which brings together historical clinical context, emerging policy momentum, and Healogix’s patient‑reported insights to highlight where the system has fallen short and where progress in diagnosis, treatment, and policy is beginning to take shape. Endometriosis is common, serious, and costly. The data are clear. The question now is whether healthcare and policy systems will respond with the urgency this condition deserves. #endometriosisawarenessmonth #womenshealth #patientexperience #healthcareinsights 

𝗔 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗣𝗮𝘁𝗶𝗲𝗻𝘁-𝗖𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 The pharmaceutical industry is placing increasing emphasis on incorporating the patient perspective earlier in development—and for good reason. Patients today are more informed and engaged in their care than ever before, driven by widespread access to digital health information via websites and apps, social media, AI-enabled tools, wearables, and online communities. By systematically capturing and integrating patient insights early, pharmaceutical companies can meaningfully improve patient experiences, clinical relevance, and ultimately, treatment adoption across the care continuum.   Patient journey research plays a pivotal role in clinical trial and commercial development strategy. 𝗖𝗹𝗶𝗻𝗶𝗰𝗮𝗹: 𝗘𝗻𝗱𝗽𝗼𝗶𝗻𝘁 𝗮𝗻𝗱 𝗧𝗿𝗶𝗮𝗹 𝗗𝗲𝘀𝗶𝗴𝗻 Early journey insights help manufacturers identify endpoints that are meaningful to both patients and healthcare professionals, while recognizing that definitions of “improvement” may differ. 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹: 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗣𝗮𝗶𝗻 𝗣𝗼𝗶𝗻𝘁𝘀 Journey research highlights opportunities to address diagnostic delays, care coordination challenges, treatment education gaps, and access barriers through tailored tools, services, and support programs. 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗼𝗿 𝗴𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵? 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 Kimberly (James) Mahoney (𝗩𝗶𝗰𝗲 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁), 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗿𝗲 𝗵𝗼𝘄 𝗛𝗲𝗮𝗹𝗼𝗴𝗶𝘅 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗱𝗲𝘀𝗶𝗴𝗻 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝗳𝘂𝗹 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵. #PatientJourney #PatientVoice #PharmaMarketResearch #PharmaR&D