Healogix

We are excited to kick off our Q1 Healthcare Consumer Pulse series exploring Health & Wellness Management! Our first deep dive examines how people think about health changes - from personal journeys to societal shifts.   🌟 First, we investigated what makes people feel their "healthiest." When answering this question, people didn't just talk about going to the gym. They told us stories about friends, finding emotional balance, and optimism about the future. (Our favorite open-end: "I loved school...I had my first relationship which is now my husband. I could see a bright and happy future ahead.")   🧠 These personal experiences led us to explore how health connects to identity, revealing that people think losing their memories would change who they are (even more than losing physical abilities). People think that their memories comprise who they really are deep, deep down inside.    🌱 Building on this link between identity and mental function, we examined how age influences health perceptions, showing how emotional wellbeing becomes increasingly central to health concepts over time.   🌍 From individual wellbeing, we expanded to study how people view health at different scales. People were particularly pessimistic about national-level health trends, with 30% indicating that health in the USA has declined in the past decade. Interestingly, those with higher health literacy were more pessimistic about the state of health at the national and global level.   ⚖️ This gap between personal and societal views led us to investigate another perception gap: how public perceptions of health equity progress differ from measured realities. We found that people systematically over-estimate progress toward Black-White equality across several healthcare-related metrics (healthcare insurance, life expectancy, infant mortality rates).    🔍 What This Means for Healthcare:   1. People view health changes as identity changes → Position interventions around "preserving who you are," not just "getting better"   2. Emotional wellbeing dominates health perceptions → Integrate emotional benefits into ALL health product research, not just mental health   3. People systematically overestimate health progress → Build research designs that measure both perceived and actual impact   🎓 Want a copy of our full Healthcare Happenings Consumer Pulse report on this topic? Or simply want to stay in touch? -Comment below with your e-mail address for a copy of the full report with more insights - Add, DM, or follow James Dunlea, Ph.D. (Head of Behavioral Science) with questions or simply to stay in touch - Follow Healogix and visit our web page (https://healogix.com/) to learn more   #HealthcareInsights #Research #Insights #MarketResearch #Health #Wellness

𝐓𝐡𝐞 Healogix 𝐭𝐞𝐚𝐦 𝐢𝐬 𝐭𝐡𝐫𝐢𝐥𝐥𝐞𝐝 𝐭𝐨 𝐛𝐞 𝐚𝐭𝐭𝐞𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐈𝐧𝐭𝐞𝐥𝐥𝐮𝐬 𝐖𝐨𝐫𝐥𝐝𝐰𝐢𝐝𝐞 𝐂𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐢𝐧 𝐂𝐡𝐚𝐫𝐥𝐨𝐭𝐭𝐞, 𝐍𝐂 𝐟𝐫𝐨𝐦 𝐌𝐚𝐫𝐜𝐡 11 – 13! As leaders in healthcare market research, we’re looking forward to connecting with industry peers, exchanging insights, and exploring the latest trends shaping the future of healthcare innovation. If you're attending, let’s connect and discuss how Healogix can help drive strategic decision-making through our unique offerings. See you there! #Healogix #Intellus #Intellus2025 #HealthcareInsights #MarketResearch #Pharma #PharmaMarketResearch #Innovation

🚨 We’re Hiring! 🚨 We have an exciting opportunity to join our team! If you're looking for your next career move and think you’d be a great fit, we’d love to hear from you. 📩 Apply today or reach out for more details! #Hiring #JobOpportunity #JoinOurTeam

𝗔𝗺𝗽𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝗠𝗮𝗿𝗴𝗶𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗩𝗼𝗶𝗰𝗲𝘀 𝗶𝗻 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗮𝗻𝗱 𝗣𝗵𝗮𝗿𝗺𝗮𝗰𝗲𝘂𝘁𝗶𝗰𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 In healthcare and pharmaceutical market research, the power of data drives decisions that shape clinical guidelines, policies, treatments, and outcomes. Yet, we must ask: whose voices are being heard in the process? Marginalized communities—whether defined by race, ethnicity, gender, socioeconomic status, or disability—are often underrepresented in research. This exclusion not only reinforces disparities but also limits our understanding of diverse healthcare needs. At Healogix, we focus on gathering diverse and representative perspectives to deliver a more accurate, realistic, and comprehensive understanding of the patient experience, healthcare provider mindset, and product receptivity. Here’s why prioritizing marginalized voices matters: • 𝗛𝗲𝗮𝗹𝘁𝗵 𝗘𝗾𝘂𝗶𝘁𝘆: Inclusive data enables equitable access to treatments, care, and resources. Without diverse representation, the industry risks perpetuating inequities in health outcomes. • 𝗖𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲: Healthcare solutions tailored to broader populations are more effective. Incorporating perspectives from underrepresented groups ensures messaging and communication around treatments are meaningful to all. • 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Diverse voices lead innovative thinking and unique strategic planning. Understanding the needs of marginalized groups sparks creativity in pharmaceutical development and delivery strategies. As professionals in healthcare and market research, it’s our collective responsibility to: • 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗕𝗶𝗮𝘀: Identify and address gaps in our sampling and methodologies. • 𝗘𝗻𝗴𝗮𝗴𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Build trust through culturally sensitive outreach, material development, research methodologies, and partnerships. • 𝗔𝗱𝘃𝗼𝗰𝗮𝘁𝗲 𝗳𝗼𝗿 𝗖𝗵𝗮𝗻𝗴𝗲: Push for policies and investments that prioritize inclusivity at every level of research and development. By amplifying marginalized voices, we strengthen not only the integrity of our research but also its potential to transform the lives of patients, caregivers, and healthcare providers. Let’s commit to ensuring every voice is heard—because healthcare should leave no one behind. 𝗥𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 𝘁𝗼 Amanda Mayfield 𝗮𝘁 𝗔𝗺𝗮𝗻𝗱𝗮.𝗠𝗮𝘆𝗳𝗶𝗲𝗹𝗱@𝗵𝗲𝗮𝗹𝗼𝗴𝗶𝘅.𝗰𝗼𝗺 𝘁𝗼 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝗼𝘂𝗿 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗱𝗲𝘀𝗶𝗴𝗻, 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗽𝗿𝗼𝗽𝗿𝗶𝗲𝘁𝗮𝗿𝘆 𝗺𝗲𝘁𝗵𝗼𝗱𝗼𝗹𝗼𝗴𝗶𝗲𝘀 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗮 𝗱𝗶𝘃𝗲𝗿𝘀𝗲 𝗮𝗻𝗱 𝗿𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝘃𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲.  #Healthcare #Pharmaceuticals #HealthcareEquity #MarketResearch #Inclusion #DiversityInResearch 

📊 New Healogix Healthcare Consumer Pulse Study: Virtual Healthcare Adoption & Trust in 2025 📱 Our latest pulse reveals some surprising insights about how U.S. consumers really feel about virtual healthcare: 1️⃣ Adoption is Modest: Only 29% of U.S. adults reported using telehealth last year, BUT most users were satisfied. Something's stopping people from taking that first step. 🤔 2️⃣ Trust Tells the Story: •Only 4% distrust in-person PCPs •18% distrust PCPs offering virtual care •42% distrust virtual care when offered through pharma platforms (think DTC pharma platforms that connect patients to independent providers). This tells us that the messenger matters as much as the medicine. 3️⃣ Openness to Virtual Care is Context Dependent: 93% want virtual prescription refills, but only 32% want virtual dermatology. Consumers know exactly when they want digital care - and when they don't. 4️⃣ The Future is Hybrid: 85% plan to use traditional care while 56% plan to use telehealth. It's not either/or - it's both! 🔍 What This Means for Healthcare: 1. Start Simple: Lead with high-trust, low-risk services 2. Channel Matters: Let trusted PCPs champion virtual care 3. Integration Wins: Focus on complementing, not replacing, traditional care 🎓 Want a copy of our full Healthcare Happenings Consumer Pulse report on this topic? Or simply want to stay in touch? -Comment below with your e-mail address for a copy of the full report with more insights - Add, DM, or follow James Dunlea, Ph.D. (Head of Behavioral Science) with questions or simply to stay in touch - Follow Healogix and visit our web page (https://healogix.com/) to learn more   #Digital #Virtual #Healthcare #Insights #MarketResearch #Consumers

Healogix is looking forward to seeing both new and familiar faces at the Pharma Market Research Conference PMRC next week (February 5-6) in Newark, NJ! If you haven’t connected with Healogix recently, you’ll be amazed by the innovative proprietary solutions we’ve introduced over the past few years! Please stop by our booth to ask us about our tracking capabilities, patient-first platforms, and brand building initiatives. While you’re there, enter our raffle for a chance to win exciting gift basket that includes goodies like Apple AirPods, an Apple AirTag, a Stanley Cup, and other fun finds! #PMRC #PharmaMarketResearch #Healogix #HealthcareInsights #PharmaInnovation #MarketResearch

We’re kicking off the weekend with some exciting news - this week, we welcomed the newest member of our team: Katherine Carlson! We’re thrilled to have KC join us as our newest Director. We know she'll make an immediate impact and bring great energy to our team. Please join us in giving KC a warm welcome to Healogix - we can’t wait to see all the amazing things you’ll achieve here! 🚀

New Year, new insights!   The Healogix team is excited to kick off this year's #BSciBite series with how content format shapes our understanding. As many teams are thinking about their #engagement and #communication strategies for the new year, this research from Journal of Marketing Research (Melumad & Meyer, 2024) couldn't be timelier.   🔍 Key finding: ~50% of Americans now listen to audio-only channels daily. When we listen (vs. read) news: -Selective attention to emotional content increases ⬆️ -Focus on negative information increases ⬆️ -Comprehensive processing decreases ⬇️ -Processing of positive information decreases ⬇️   🤔 The #BSci behind this pattern--cognitive load and control. When listening, we: -Have less control over information flow -Experience higher cognitive demands -Must process continuous streams of information -Can't easily rescan or reprocess content This leads to more selective processing, with a bias toward emotionally arousing (especially negative) content.   🚨 Implications for Marketing & Research Teams: -Consider message format when collecting consumer feedback on communications -Select modalities based on objectives: written for safety, audio for emotional impact -Enhance engagement with multi-modal communications that play to each format's strength   🎓 Want more B-Sci Bites & practical insights?  -Add or follow James Dunlea, Ph.D. (Head of Behavioral Science)  -Follow Healogix and visit our web page: https://healogix.com/   #BehavioralScience  #Marketing  #MarketResearch  #ConsumerBehavior  #Comms

Healogix is heading to the Pharma Market Research Conference PMRC in Newark, NJ from February 5-6! As industry leaders in healthcare and pharmaceutical insights, we’re always eager to connect, collaborate, and innovate with the brightest minds. At Healogix, we’re committed to helping brands uncover actionable insights and make confident decisions to drive better health outcomes. Conferences like PMRC are invaluable opportunities to share our expertise and stay ahead of emerging trends in the industry. If you’re attending PMRC, we’d love to connect and discuss how we can help your organization uncover insights that matter. Reach out to us directly or stop by our both to say hello to Tim Edbrooke and Amanda Mayfield! Together, let’s shape the future of healthcare and innovation. #PMRC #PharmaMarketResearch #Healogix #HealthcareInsights #PharmaInnovation #MarketResearch

We’re excited to announce that Healogix will be attending the Pharmaceutical Market Research Conference (PMRC) 2025 in Newark, New Jersey from February 5-6! This event is a fantastic opportunity to connect with industry leaders and explore innovative ideas shaping the future of pharma market research. Be sure to stop by and say hello to Tim Edbrooke and Amanda Mayfield, who will be representing our team. We look forward to networking, sharing insights, and discovering new opportunities to drive meaningful impact. See you there! #PMRC #PharmaMarketResearch