GURU Media Hub

Excited to share that I’ve obtained a new certification: Certified GURU Email Specialist - GOLD from GURU Media Hub! Looking forward to putting these new skills into action ⚡

Thanks to Jay Schwedelson and his team at GURU Media Hub (particular shout out to Beth O'Malley) for providing helpful and actionable tips for the practice of email marketing. I attended their Email Guru conference and took them up on their offer to take the Certified Guru Email course. Email marketing is always changing, so staying current is important. Much appreciated! #skills #professionaldevelopment #certifiedguru

So, your newsletter isn't working. Your open rates are declining. And your email list shrunk by 20% annually. Is email dead? NO! You're using it wrong, and here's why... Jay Schwedelson, Founder of SubjectLine.com, and I dissected email performance data across thousands of campaigns. We came up with three errors that are plaguing mid-market marketing teams: *Corporate Newsletter Fallacy* High-performing B2B emails now come from recognizable individuals, not from brands. Develop an "internal celebrity" who delivers your message without selling. This shift alone has driven 30%+ engagement improvements. *99% of Subject Lines Ignore Neuroscience* OK, maybe not 99%, but leading with numbers increases opens by 20%. Recipients only scan the first 3-5 characters before deciding to engage or ignore. Using brackets, capitalizing first words, and avoiding saying "webinar" creates pattern disruption in overcrowded inboxes. *Counterintuitive Cadence* Reducing email frequency actually INCREASES your spam risk. Email algorithms prioritize consistent senders with strong engagement metrics. Strategic approach: 80% value-driven content, 20% promotional messaging in a regular cadence. The gap is widening: top emailers achieve 40%+ open rates, while average B2B campaigns now fall below 20%. What's one email marketing "best practice" your team follows that might be undermining your results? Share below, and I'll analyze if it's helping or hurting your performance. #Email #martech --- I'm Benjamin Shapiro the host of the MarTech Podcast. There is a link to my whole conversation with Jay in the comments below. ---

Consumers are evolving. Is your marketing keeping up? 🏃 Join us on March 13 at 1 p.m. ET for Inside 2025 Consumer Trends, a #webinar featuring leaders from Brooks Running, Moonpig, and Marigold. This expert panel, hosted by Jay Schwedelson, will discuss the most significant shifts shaping consumer expectations in 2025 and what they mean for your marketing strategy. Register now 🔗: https://lnkd.in/e9yjae-e

focus on the outcome not the action

🚨PSA for B2B marketers: Stop blocking PERSONAL EMAIL addresses. You’re not filtering out bad leads—you’re filtering out future customers…(more…) Here’s why forcing corporate emails is just BAD marketing: (and 4 other tips - new episode HERE - https://lnkd.in/e56SRNiY ) ▪️You’re tanking your own retargeting. LinkedIn, Meta, and Google match users for ads using personal emails by 3 to 1 vs. corporate ones. Congrats, you just made it harder to stay in front of your target audience.  ▪️C-level execs aren’t using their work email. You think a CEO is giving you their actual business email to download your “Ultimate Guide to Blah Blah Blah”? Seriously - C'mon! When given the option C-Level Execs provide personal email address 2 to 1 vs corporate address [Source: Worldata Research]  ▪️Throwaway emails? Who cares. If someone uses a burner email, they were never going to buy anyway. Move on.  ▪️“But we need the business domain to organize leads.” Sounds like a you problem. Don’t make it their problem by forcing them to use an email they don’t want to use.  ▪️More friction = fewer leads. Shocking, right? People don’t like being told what to do. Give them options, and they’re more likely to engage.  ▪️Personal emails mean long-term access. People change jobs. Their work email gets deactivated. AND people who don’t have jobs TODAY will have jobs TOMORROW! B2B marketing is about meeting people where they are—not where you think they should be. And now bring on the ‘Jay, I absolutely don’t agree comments…’

AI can feel like you are cheating…But truth is that knowing how to leverage it has become the secret sauce to success. Using AI with Call Tracking has been a GAME-CHANGER 🧠– here are the details…   To be honest, I had no clue you could have AI analyze and turn your calls into marketing gold! Yes, this is a sponsored post for CallRail (best call tracking solution on the planet!) BUT I would not be doing it if I wasn’t blown away by this piece of content they shared ➡️ Use AI to turn your calls into a competitive advantage- Grab This! https://lnkd.in/eukEXAbs ⬅️ When we started pulling out data on people who said things like: "get started" "as soon as possible" "would love to hear more about" It changed our pipeline immediately! Annnnnd – We used the AI output from the calls to figure out all our next CONTENT plays for marketing. Being able to get a real view on what prospects and customers are actually talking about is among the best use cases for AI that I have seen. You have gotta download this thing for free right here - ➡️ Use AI to turn your calls into a competitive advantage- So GOOD! https://lnkd.in/eukEXAbs ⬅️   CallRail Partner #ai #partner

I’m happy to share that I’ve obtained a new certification: Certified GURU Email Specialist - GOLD from GURU Media Hub! Curious about email marketing? Let's talk!

This week’s Top 5 Podcasts cover everything from turning newsletters into 7-figure businesses to avoiding burnout and the rise of the spectacle economy. If you’re looking for expert insights, fresh marketing tactics, and conversations that push the industry forward—this edition is for you. 📩 Subscribe now and catch up on the latest!

Excited to share... I'm now a Certified GURU Email Specialist! 🚀 Those lovely people at GURU Media Hub have helped me strike GOLD - quite literally, with this AWESOME course and certification. It provides a ton of helpful resources and expert tips that will enable me to give my clients a HUGE advantage with their email marketing. Ask me about building your list, email deliverability, hooks and subject lines to get your emails opened and ACTED UPON. But wait... you can become a GURU too! Join the waitlist now - see link in the comments. Thanks to Jay Schwedelson and all the awesome GURU Team! 🙏 — I'm Carl. I help business owners Accelerate their businesses to the next level, giving them freedom to thrive at a personal level. If this resonates, book a 𝗙𝗥𝗘𝗘 𝗕𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 with me, follow me and subscribe to my newsletter (see featured links in profile). #DeliveryWithAgility #EmailMarketing #CertifiedGuru