Greenlight

Today’s Employee Spotlight: Kyle Medernach! Kyle is a Senior Copywriter here at Greenlight, who always takes special care to understand the needs of users he is speaking to. Read on to hear more about his work and what he’s excited about at Greenlight👇: Q: How do you ensure your copy speaks directly to the needs and desires of families using our app? A: Empathy is key. I put myself in their shoes. Are they time-crunched parents? Tech-savvy teens? I tailor the message to their unique needs and speak their language. Q: Our app is consistently evolving. How do you stay informed about what our users want to see next, and how does that influence how you speak to them? A: I’m a feedback fanatic! I dive deep into user reviews and market research, and I even attend customer interviews to see how Greenlight impacts families in the real world. This helps me understand their pain points and desires, which directly shapes my copy. Q: What opportunities do you see in the year ahead to further evolve and refine Greenlight’s storytelling? A: I’m pumped for 2025! It feels like we’re leveling up our storytelling in a big way. Think less “marketing speak” and more “real talk.” We’re going to be sharing stories from actual Greenlight families – the wins, the challenges, the “aha!” moments. I can’t wait to see what we do together!

Are you at the ABA Conference for Community Bankers? Be sure to join us for our lunch session happening today, where we’ll explore how Bank of Ann Arbor successfully leveraged Greenlight for Banks to enhance customer acquisition and promote financial literacy. 🎤 Enhancing Customer Acquisition Through Fintech Partnerships 📅 Today, February 17 ⏰ 12:15-1:15 pm GMT 📍Grand Sonoran, Room G Be sure to stop by Booth #500 to discover Greenlight for Banks, the leading youth money management solution that empowers families to teach kids financial literacy while fostering lifelong relationships with their financial institution. #ABACC #GreenlightForBanks

A defining moment for our mission 🏆 Greenlight has received Jump$tart Coalition for Personal Financial Literacy's Innovation Award for our work in transforming youth financial education. We’re honored to join the ranks of innovators in financial education including Visa, Discover, and Experian. Learn more: https://lnkd.in/gfKGrbCh

Here’s the best tool I’ve found to help kids learn how to earn, save and spend money. As part of my kids’ 5th birthday, they’d get a Greenlight debit card. Yes it’s a real, physical card, but way more. On the parent app I can: - see my kids’ balances - transfer money to their account - see transactions on purchases - see if they’ve completed learning games - provide parent-paid interest for saving I have an ongoing list of chores in my house. They’re voluntary. (The kids have minimum things they must do that they don’t get paid for - this is about doing more to earn money.) They know how much they’ll get paid for laundry, dishes, bathrooms, vacuuming, etc. The trick is, if I have to ask them to do it - no money. They have to notice the opportunity to earn. If nobody else is doing it, and it needs to be done, this encourages them to step up. If they hear me doing dishes, they all run up the stairs lamenting “no, mom, I was gonna do that in five minutes, please can I do them?” Nope, kid - you had your chance. Get on the ball. I’m keepin’ my money. (Can you tell that I deal with incentiving financial behavioral change for a living?? 🤓) Their individual cards are linked to our Amazon account, to their Apple IDs, etc so they can buy whatever they want. My kids are now 9, 10 & 12. They are the only kid who brings their own debit card to the gift shop on school field trips. They can tell you the difference between debit cards & credit cards, between earning interest and paying interest. They understand how much things cost, and could tell you how long it would take them to save up for something that costs $50. Here’s the scoop: I can’t raise #SAVERS until I first raise #EARNERS. And selfishly, I’m just not gonna pay for a house cleaning service when I have capable children who want things that cost money. Redirect those funds and those responsibilities and it’s a win win for everyone. Just keep age appropriate expectations in the forefront because constant criticism does not encourage proactive behavior. Link to check out the Greenlight app in the comments.

Heading to the ABA Conference for Community Bankers next week? Visit Greenlight at Booth #500 to discover Greenlight for Banks, the ultimate youth money management solution designed to help your community bank grow! Don’t miss our lunch session with Bank of Ann Arbor, featuring a live case study. We’ll explore how they successfully leveraged Greenlight for Banks to boost customer acquisition and promote financial literacy. 🎤 Enhancing Customer Acquisition Through Fintech Partnerships 📅 Monday, February 17 ⏰ 12:15-1:15 pm GMT 📍Grand Sonoran, Room G Register here: https://lnkd.in/g_ywXTVx Looking forward to connecting and discussing how we can help your community bank grow! See you there! 👋 #ABACC #GreenlightForBanks

The new-and-improved Greenlight investing experience brings you videos of top stocks, shows your kids how much their money could grow, and dials up the fun with a sleek new look. https://lnkd.in/ga2vDW-W

Happy Lunar New Year! As we enter the Year of the Snake, may you channel its creativity, charming nature, and intelligence to grow your fortune — with the help of Greenlight. 🐍🧧

Amazon. DoorDash. Sephora. Gaming. Greenlight kids and teens showed their spending power in 2024. They also saved $259M, set goals for cars and college, and donated $8M to charity. Our Director of Education, Jennifer Seitz, shared with Parents Magazine how teens’ habits will shape 2025. Read more: https://lnkd.in/gnx7-qyv

🌟 Today’s Employee Spotlight highlights our Senior Lifecycle Marketing Manager, John Kristoff! John has been on Greenlight’s CRM team (aka Customer Relationship Management) since September 2023. Read on to learn more about John and his experience with Greenlight ⬇️   What is your favorite Greenlight feature and why? I like Round Ups because it's a "set it and forget it" feature. It adds the change from every purchase straight to savings. Every time kids and teens use their cards, they’re saving money too. What excites you most about the work you and your team are doing? I like that we're always testing and learning. It's exciting to promote a product that makes life easier for families.

Main character moment 🥹 Look up, NYC! We’re shining bright in the heart of Times Square on the Nasdaq Tower.