Greenbook

🚀 Big things are coming for IIEX.AI 2025 — and we couldn’t do it without the incredible support of our partners! A huge thank you to the innovative companies helping us push the boundaries of AI in insights, including our Title Sponsor, Conveo (YC S24). Your partnership helps us bring together the brightest minds, boldest ideas, and most actionable solutions in the industry. 💡 Stay tuned — our agenda is dropping soon, and it’s packed with thought leaders, tech pioneers, and real-world use cases you won’t want to miss. 🎟️ Ready to be part of the future of insights? Register now for IIEX.AI 2025 → https://hubs.ly/Q03bW6zZ0

👀 Missed the live Tech Showcase? Now’s your chance to catch the standout startups reshaping the future of insights. From turning retail data into rich consumer profiles to real-time modeling tools, these innovators are solving problems you didn’t know had solutions. 👀 Watch now to: ✅ Discover emerging tech ✅ Find smarter ways to work with data ✅ Get inspired by what’s next in insights Catch the moment where tomorrow’s tools made their debut. → https://hubs.ly/Q03BLCrB0 Niels Schillewaert, Conveo (YC S24)

🚨 Choosing the right research solution shouldn't be overwhelming! The Greenbook Buyer’s Guide is your curated roadmap to the tools, technologies, and service providers that matter—aligned with real needs and real challenges in the insights industry. ✅ Explore top solutions from recent Tech Showcases ✅ Compare vetted suppliers with confidence ✅ Use expert-backed evaluation criteria to guide decisions Whether you're buying or selling, this guide helps you cut through the noise and focus on what works. 📥 Get your Buyer’s Guide today! Buyer's Guide for Shopper Insights → https://lnkd.in/efEE9fRE Buyer’s Guide for User Research → https://lnkd.in/eJv-ia8P

🫨 What if you could extract real-time, unprompted insights from everyday consumer videos? In this episode of The Greenbook Podcast, Lenny Murphy talks with Tamanna Dhamija, CFA, Co-founder and CEO of Convosight and ConvoTrack, about how AI is transforming the way brands listen, learn, and lead. Tamanna shares how ConvoTrack uses video intelligence to fuel smarter decisions across marketing, insights, and sales—plus why democratizing data access is the next competitive edge. If you work in research, brand strategy, or digital innovation, this one’s worth your time. ▶️ Watch now → https://hubs.ly/Q03BwQd70 🎧 Listen now → https://hubs.ly/Q03BwSBr0

📊 Drowning in data? You’re not alone. Surveys. Interviews. Sales. Social media. It’s not the lack of data that’s the problem—it’s knowing what to do with it. Join us Friday, August 15 at 1:00 PM ET for a FREE Insights Tech Showcase where we spotlight the tools redefining how data is analyzed, synthesized, and turned into smarter business decisions. In the age of AI and always-on data streams, the question isn’t “Do I have enough data?” It’s “Am I equipped to make the most of it?” Reserve your spot. Free. Live. Essential. → https://lnkd.in/eZDpN96X Vijay Rajan, Compeers AI Ayman Chalhoub, Market Logic Software Jack Bowen, CoLoop

AI isn’t the future of insights — it’s the present! 💡 At IIEX.AI, Vijay Rajan, Founder & CEO of Compeers AI, will show how real-world AI applications are transforming research, driving smarter decisions, and unlocking faster, deeper insights. This isn’t theory. It’s what’s working right now. If you’re ready to go beyond the basics and truly harness AI to move your business forward, this is the event you need. 🎯 Join us at IIEX.AI to see what’s possible → https://hubs.ly/Q03BjTdZ0

🫢 Gen Z created "algo speak" and it's breaking AI systems. "Skibbity" and "riz" sound like nonsense, but they're exposing blind spots in fraud detection and language processing. Meanwhile: Polymarket beats traditional polls. NIQ goes public at $1.05B. The insights industry grows 7.6% during "uncertainty." The thread: Human creativity evolves faster than AI can adapt. 🎧 Dive into episode 95 to uncover what this means for market research!

🧠 Packaging is where brand strategy meets buying behavior. It’s not just what holds your product—it’s what holds consumer attention, conveys value in seconds, and influences the moment of choice. When rooted in insight, packaging becomes a driver of trial, trust, and long-term growth. The brands winning at shelf aren't just seen—they’re chosen! → https://hubs.ly/Q03B6_Qm0 Alex Hunt, Behaviorally Matthew Salem, Behaviorally #PackagingResearch #BrandStrategy #CustomerLoyalty

The Exchange is live! 🚨