One Week Left! Still closing deals by instinct instead of system? In just 60 minutes, you’ll learn the 10 secrets to building a repeatable and scalable sales process — the kind that frees you from founder-led selling and actually grows with your business. What you’ll walk away with: ✅ Why traditional sales tactics don’t work for early-stage startups ✅ How to think about traction, timing, and targeting from day one ✅ Common pitfalls founders face when trying to scale too soon Tuesday, August 19 2025 10:00 am est Virtual 🔗 Register now: https://hubs.la/Q03xsP7G0 Don’t wing it. Win it. #ScalableSales #RepeatableSales #StartupSales #FounderSales #BusinessGrowth #RevenueGrowth
Innovation Cluster Peterborough and the Kawarthas
Business Consulting and Services
Peterborough, ON 2,503 followers
Empowering small and mid-sized businesses in Clean Tech, Health & Medical Tech, AgriTech, Nuclear Tech, and Digital Tech
About us
The Innovation Cluster is a non-profit organization that supports small and medium-sized enterprises in Clean Tech, Health & Medical Tech, AgriTech, Nuclear Tech, and Digital Tech. We propel regional growth and entrepreneurship by establishing Peterborough and the Kawartha Lakes as a Centre of Innovation. Visit innovationcluster.ca - let’s innovate together!
- Website
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https://innovationcluster.ca/
External link for Innovation Cluster Peterborough and the Kawarthas
- Industry
- Business Consulting and Services
- Company size
- 2-10 employees
- Headquarters
- Peterborough, ON
- Type
- Nonprofit
Locations
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Primary
270 George St. N. 3rd Floor
Peterborough, ON K9J 3H1, CA
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180 Kent St. W
Lindsay, ON K9V 2Y6, CA
Employees at Innovation Cluster Peterborough and the Kawarthas
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christine crandell
Board Director, Vice-Chair, and Consultant
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Jason Fiorotto
Preparing Students, Entrepreneurs & Companies for Exponential Growth
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Moshe Mikanovsky
Helping Founders Avoid Costly Product Mistakes so They Can Create More Good in the World | Digital Product Expert | Professor | Podcast Host | Author
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Charlie Atkinson
Board Director | Growth Advisor | Exit Strategist | Leadership Coach | Former President, HPE Canada | Helping Founders & CEOs Scale or Sell with…
Updates
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✨ From international dreamers to Canadian success stories. Meet Mehran Aria, founder and CEO of Reziland, an all-in-one platform for property and tenant management in high-rise buildings. “I would highly recommend this program to any aspiring entrepreneur looking to establish and grow their business in Canada.” Meet Lara Andrade, Co-Founder and CEO of The Keys Platform, a streamlined marketing tool built for real estate professionals. “The StartUP Visa Program made us more confident to make relevant decisions in the Canadian market.” Their journey began right where you are. What’s stopping you? #StartupSuccess #FounderSpotlight
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📣 We’re Helping Tech Entrepreneurs Achieve Growing & Repeatable Sales 📣 We’re excited to be featured in kawarthaNOW! The article highlights how we work with tech entrepreneurs to shift from selling features to solving problems — a mindset that helps businesses grow faster and with more consistency. Our Experts in Residence, Brandy Old and Craig Elias, share insights on: - Understanding customer pain points before building solutions - Narrowing your niche to focus your growth - Asking for help early to avoid crisis mode This fall, we’re putting these strategies into action with our five-week “How to Go From $0—$100M Sales” virtual Mastering Series starting Tuesday, October 7. It’s designed to give founders the tools and strategies to build sustainable, repeatable sales. See what we've been up to and hear more from our Experts by reading the full kawarthaNOW article below 👇
If you’re a tech entrepreneur having difficulty growing or repeating sales in your small and medium-sized enterprise (SME), it’s likely that the problem lies not in closing but rather in what comes before — including how you’re identifying your market and how you’re approaching your customers. That’s the consensus of sales experts Brandy Old and Craig Elias, two of the Innovation Cluster Peterborough and the Kawarthas’s 30-plus Experts in Residence who lend their knowledge and expertise to the organization’s clients through mentorships and skill-building workshops and bootcamps. According to Old and Elias, the initial step for SMEs to achieve growing and repeatable sales involves a fundamental shift in mindset. “One of the first and biggest issues that startups have is there’s no existing need for their product on the market, so they can’t find customers,” Old explains. “Learn what the problem your customers have first and then figure out how to solve it, because if you don’t have a problem to solve, no one is going to buy what you have to sell.” Read more advice from Old and Elias, along with Innovation Cluster Experts in Residence Henrique Dias and Waun Broderick, in Megan Arden Gallant's story in the Local Business section at kawarthaNOW's website. https://lnkd.in/gm9P5GMt
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🚀Still thinking about christine crandell's Stop Spinning Your Wheels workshop? So are we. From mindset shifts to million-dollar strategies, tech founders left the session fired up and ready to scale. If you missed it—this reel is your sign to stop watching from the sidelines. Next up? A powerhouse session on repeatable and scalable sales with Craig Elias and Brandy Old on August 19th. You can’t afford to miss this one. Lock in your spot now: https://hubs.la/Q03BRM_S0 Seats are limited. Results aren’t.
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🚀 Ready to grow your tech business? We’ve got virtual workshops + bootcamps this August and September to help you scale smarter, sell better, and stand out online. 📅 Upcoming Events: Aug 7 – Stop Spinning Your Wheels: Scale Your Tech Biz to $1M Get clear on your next steps to real growth. https://hubs.la/Q03Bywqj0 Aug 19 – Sales for Tech SMEs Master the fundamentals to close more deals this fall. https://hubs.la/Q03Byyhd0 September 9 - The Art of LinkedIn Build a brand that connects (not just scrolls by). https://hubs.la/Q03BypS10 Sept 16 – Storytelling for Tech that Doesn’t Sound Technical Craft narratives that turn heads and win customers. https://hubs.la/Q03Byxn70 👉 Sign up today! #TechEntrepreneurs #StartupSupport #BusinessGrowth #InnovationCluster #Workshops #Bootcamps #ScaleYourStartup
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Big thanks to Matrix Venture Studio ™️, our Platinum Sponsor for the LevelUP Program! With 25+ years of experience helping startups launch and grow in Ontario, Matrix is the go-to for legal, immigration, and business strategy support. Basically, they’re the quiet powerhouse behind passionate founders—and the duct tape every startup didn’t know they needed. 😉 #LevelUP #PlatinumSponsor #OntarioInnovation #Entrepreneurship
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🎯 Tired of chasing sales instead of closing them? Join us for "10 Secrets to Repeatable and Scalable Sales" – a powerful workshop designed to help you build a sales engine that actually works. ✔️ Proven sales systems ✔️ Clear messaging that converts ✔️ Frameworks to scale consistently Virtual Workshop August 19th, 2025 | 10 AM- 11 AM EDT FREE to attend – register via https://hubs.la/Q03xsM-20 Let’s hit your sales goals with precision. #SalesTips #StartupGrowth #innovation #entrepreneurship #Salestraining #Pitching #FounderSales #BusinessGrowth #RevenueGrowth
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ICYMI 🔧 We’re excited to share that the Innovation Cluster was recently featured by CanadianSME Small Business Magazine! The spotlight is on the BuildUP Program—our Summer session surpassed expectations, and the demand from skilled trades founders continues to grow. It’s proof that when the right resources meet the right people, big things happen! Read the full article here: 👉 https://hubs.la/Q03znPvp0 #InnovationCluster #BuildUP #SkilledTrades #Entrepreneurship #CanadaSME #StartupSupport #OntarioInnovation #skilledtrades #skilledtradesontario
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🇨🇦 Why do global founders choose Canada? From thriving tech hubs to startup-friendly policies, Canada is where big ideas take off. ✨ Be part of our next Startup Visa cohort—waitlist now open! 🔗 https://hubs.la/Q03y6s8G0 #InnovateInCanada #StartupJourney
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This week, we had the pleasure of welcoming Lauren and Nicole J. from the Ministry of Labour, Immigration, Training & Skills Development to the Innovation Cluster office! We discussed the success of the current pilot project, BuildUP—our new program designed to support skilled trades professionals in starting their entrepreneurial journey. This kind of moment reminds us of why we do what we do - supporting real people who have the potential to make a significant difference in their communities. Thank you, Lauren and Nicole, for your continued support and collaboration—we’re excited to keep building together!
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