👥 Are personas holding you back? For years, personas have shaped marketing strategies, helping brands define who their customers are. But here’s the problem: personas tell us who customers are, but not why they buy. Demographics don’t capture pain points, motivations, or behaviors that drive real decisions. Two people might look identical on paper, with the same age, job, and interests, but have completely different needs and motivations. 💡 Ready to rethink your approach? Our Professional Services Account Director Caroline Henno dives into an alternative strategy for connecting with your audience in her latest blog. Check it out here to learn why behavioral insights are key: https://lnkd.in/eWJXwYxA #MarketingStrategy #CustomerEngagement #Personalization
Acoustic
Software Development
Conway, Arkansas 91,694 followers
Be 1-to-1 with everyone.
About us
Acoustic is a global marketing and customer engagement provider delivering solutions that give brands a deeper understanding of their customers and the ability to act in the moments that matter. Our mission is to help brands build closer customer connections through data-driven visibility and personalized engagement. We know that marketers need powerful solutions that enable them to transform how their brand connects with customers — not tools that limit their potential and complicate their day-to-day. Our solutions are purpose-built to enable marketers to build, scale, and optimize customer experiences throughout the customer lifecycle. We have approximately 650 employees around the globe, allowing us to maintain a local presence with a global footprint. With 25+ years of MarTech experience, our team of trusted experts is focused on helping brands across industries exceed expectations and build meaningful, lasting customer relationships.
- Website
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http://www.acoustic.com
External link for Acoustic
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Conway, Arkansas
- Type
- Privately Held
- Founded
- 2019
- Specialties
- Digital marketing, Marketing analytics, Personalization, Mobile marketing, Marketing automation, Pricing and promotion, Customer experience analytics, Email marketing, Behavioral experience insights, Behavioral insights, Journey orchestration, Digital experience analytics, Multichannel marketing, Markdown technology, Pricing optimization, Promotion optimization, MarTech, and Marketing
Products
![Click here to view Acoustic Connect]()
Acoustic Connect
Customer Engagement Software
Acoustic Connect is a customer engagement platform that empowers marketers to deliver personalized, behavior-based journeys at every stage of the lifecycle, through email and mobile campaigns. It combines cross-channel marketing, journey orchestration, customer data management, and advanced reporting and analytics with behavior-based first-party data in a single platform. With Acoustic Connect, brands can leverage real-time first-party data, such as customer intent and frustration, along with messaging content and channel preferences to enhance customer engagement and reach one-to-one personalization. The platform is purpose-built for marketers, giving them the ability to own every step of their marketing from data collection, execution, and delivery, to insights and optimization.
Locations
Employees at Acoustic
Updates
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🗺️ From optimizing booking flows to leveraging real-time data, travel and hospitality brands that prioritize frictionless customer journeys gain a competitive edge. To stand out: 🧳 Use first- and zero-party data to deliver tailored experiences 🧳 Ensure a seamless transition across devices to reduce abandonment 🧳 Engage travelers with timely, relevant offers based on real-time behaviors 📘 Our ebook explores how you can make the most of every moment and create lasting connections with customers — check it out here: https://lnkd.in/ePQxwBDw #Marketing #Travel #Hospitality
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🎥 🎫 In the media and entertainment industries, customer attention is currency. But capturing it is only the beginning. To engage your audience and create an experience they love, dive into our ebook to learn: ▶️ Actionable tips for battling subscription fatigue ▶️ Strategies for creating cross-channel journeys that meet customer needs in real time ▶️ Ways to leverage first- and zero-party data for personalized engagement and increased retention 📖 Check out the ebook here: https://lnkd.in/e6KnuNbn #CustomerEngagement #Media #Entertinament
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Customer engagement isn’t a one-time effort, it’s an ongoing journey. 🛤️ Brands often focus heavily on acquisition but miss opportunities to strengthen relationships beyond that first interaction. Real growth happens when you guide customers through every stage of the lifecycle, building trust, fostering loyalty, and driving long-term retention. So how do you do this? 🤔 Each stage requires a different approach, and the right mix of email, SMS, and push notifications can make all the difference. ✅ Want to fine-tune your lifecycle strategy? Check out our blog here: https://lnkd.in/e2_uDR-N #CustomerEngagement #Marketing #EmailMarketing
How to engage customers across the lifecycle | Acoustic
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Why limit your campaigns to just one channel? 📲💻 The Australian Grand Prix Corporation used Acoustic to build cross-channel journeys that reach fans on their preferred platforms. Whether through email, mobile, or social, they’re connecting with audiences at the right time and place, creating a seamless fan experience. 🏆 Discover how the team expanded their reach and elevated their marketing with Acoustic: https://lnkd.in/e2RAJ9sk #CaseStudy #Marketing #CX
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Browse abandonment is more costly than you think. 💸 With Acoustic Connect, you can re-engage customers who leave your website without purchasing by delivering the right message at exactly the right time. 🎥 Check out our video to see how you can turn missed clicks into repeat customers: https://lnkd.in/eBpAWUHA #MarketingStrategy #DigitalMarketing #Personalization
Re-engage customers after browse abandonment video | Acoustic
acoustic.com
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AI is giving marketers the opportunity to streamline personalization, optimize campaign performance, and more. But how can brands use it effectively without losing the human touch? Here are 5 opportunities: ✨ Hyper-personalization ✨ Smarter segmentation ✨ Re-engagement strategies ✨ Content fine-tuning ✨ Real-time optimization Want to dive deeper into AI’s role in marketing? 📝 Read our latest blog: https://lnkd.in/e54Rz_8T #MarketingStrategy #AI #Personalization
How do marketers use AI to boost efficiency? | Acoustic
acoustic.com
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Happy Valentine's Day! 💘 Need a last-minute card for your favorite marketer? We've got you covered. Swipe through, download your favorite, and share the love. 🥰 🔗 https://lnkd.in/e_crexsW
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AI is transforming marketing — are you keeping up? 🚀 In our latest ebook, we dive into 5 ways AI can improve efficiency and elevate your marketing strategy so you can focus on what matters most: building customer relationships that last. 🤝 Download the ebook to learn more about using AI to: ✨ Analyze customer data to advance segmentation ✨ Personalize the customer journey ✨ Monitor campaign performance and improve metrics ✨ Support content creation to increase engagement ✨ Retarget interested customers 📖 Get your copy here: https://lnkd.in/eCPvsBiQ #AI #MarketingStrategy #CX
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