Fullpath

When it comes to outperforming the competition, Derek Deboer speaks from experience—both on the track and in the showroom. Competing against other dealerships is much like racing against another car. Just as data should power your racing strategy, data-driven engagements with shoppers and customers will keep your dealership miles ahead of your competition. Schedule a time with our team to discover what Derek is truly driving at >> https://hubs.la/Q038lPZV0

Want to easily compare metrics across your entire dealership group? It’s totally doable with Fullpath’s Group CDP. By leveraging the scatter plot feature in the Fullpath dashboard, you can compare performance across all rooftops in one dashboard, in one screen. This dynamic tool allows you to include as many or as few stores in the graph as you'd like, removing outliers and effortlessly adjusting the x and y axes to analyze various metrics—such as leads, close rates, sales, VDP views, or service ROs. Simplify your group’s performance analysis today >> https://hubs.la/Q038Zs5K0

We’re sticking with what we know. Luckily, we know a lot about dealership marketing and sales. Don’t miss out on Fullpath’s Data Ups Management System. Get on the wait list today >> https://hubs.la/Q039nsq00

Fullpath is proud of our strong OEM partnerships. These partnerships enable us to bring hundreds of dealers across North America the AI-powered, data-driven solutions they need to create the exceptional customer experiences that drive long-term dealership success. By joining a Fullpath OEM program, you gain access to the leading technology on the market, enhanced resources, and the top-notch support you need to drive success for your dealership. Discover the advantages of joining your OEM program >> https://hubs.la/Q038VThz0

Just when you thought the NADA 2025 hype was over, we’re back with the highlights, the lowlights, and some unforgettable moments. Watch the full vlog here >> https://hubs.la/Q038Zsc20

What if we told you, you can now track group-level retention rates with Fullpath? With Fullpath’s new Group CDP reporting tab in the dashboard, tracking sales, service, and churn across multiple - or all - rooftops in your dealership group has never been easier. In our recent "It’s 5:00 Somewhere" session, Mike Colacchio highlighted the exciting features of the new Group CDP dashboard. He demonstrated how to compare performance between all or specific stores, view a high-level overview of all stores on a scatter plot, analyze engagement with both new and returning customers, and more. Check out the full conversation here to learn more about Group CDP reporting >> https://hubs.la/Q038VSXX0

A new car with lower payments? Yes, please! In this episode of ‘Segmentation Made Simple,’ we explore how to utilize the power of a Customer Data Platform (CDP) to help customers facing high monthly payments on their current vehicles find a new, more affordable option.

No vehicle left behind. Fullpath’s VINs-Acceleration ensures that even the hardest-to-move VINs get seen so you can get them moved off your lot. By strategically boosting VINs that aren’t getting the views they deserve, Fullpath works alongside your dealership’s digital marketing strategy to get the right eyes on your VDPs. Ensure more quality traffic for your challenging VDPs here! >> https://hubs.la/Q034ZT530

Stay flexible while harnessing the automation power of AI. With Fullpath’s Custom Campaigns feature within Audience Activation, Fullpath’s AI-powered email and SMS platform, dealers can achieve incredible results from impressive SMS and email open rates to sales and service ROs attributed to just one single communication. Custom Campaigns empowers dealerships to design tailored email and SMS campaigns for custom CDP audiences that align seamlessly with an AI-driven communications strategy. This makes it easy to incorporate one-off targeted messages into your existing email and SMS initiatives. The Custom Campaigns audiences are built within Fullpath’s CDP, leveraging all customer data available to create hyper-specific lists that make each communication as targeted as possible. Discover how one-off campaigns can perfectly complement your marketing strategy. Read the full case study >> https://bit.ly/3EP92gq

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