Forrester

At Forrester, our people are the heart of everything we do — including making a difference in our communities. This July, Forresterites showed the power of teamwork by volunteering with over 10 organizations across the globe in celebration of our anniversary. Together, we supported meaningful causes that reflect our shared values. A huge thank you to everyone who dedicated their time and effort to bring our #Forrester spirit to life.🌎 #ForresterLife #BoldTogether

Join us in person at the AI Innovation Lab at this year's Technology and Innovation Summit, North America! Expect a hands-on experience, where teams will learn about AI agents as we try to help a local civic organization solve real-world challenges. Prototype, pitch, and compete for the top solution, judged by a panel of experts! Hear Senior Analyst William Maxwell McKeon-White discuss what can be expected at this year's AI Innovation Lab 🏆📽️ 📅 Register for Technology & Innovation Summit North America today: https://forr.com/41pgdnU

Curious where tech leaders are focusing their IT budgets in 2026? Greg Zorella, Mark Moccia, and Fred Giron break it down in our latest blog, including a regional view of spending priorities for tech and IT leaders: https://forr.com/476QjZH Join our upcoming webinar on Wednesday, August 6, to further explore how tech, security, and risk leaders can align on 2026 budget strategies: https://forr.com/4lT1WrW #TechStrategy #BudgetPlanning

The wait is over! 🚨 The full agenda for Forrester’s Security & Risk Summit 2025 is here. This year, we’re tackling the reality of emerging threats—from quantum security to relentless AI disruption. 📅 November 5–7, 2025 | Austin, TX & Digital Here’s what’s on the lineup: ▪️ How AI will revolutionize proactive security ▪️ Preparing for the quantum security era ▪️ 2026 predictions for cybersecurity, privacy, and risk Join us to gain the insights, strategies, and frameworks needed to strengthen your resilience, modernize defenses, and stay ahead. 👉 View the full agenda and register today to secure your spot! https://forr.com/3U18UPi #CyberSecurity #RiskManagement #SecurityLeadership

In this episode of Forrester’s What It Means podcast: ◼️ Principal Analyst Alla Valente sorts out the impact of an AI regulation in the US that got voted down. ◼️ Principal Analyst Tony Plec explains why vibe coding is more than just the latest AI buzzword for product development teams. ◼️ VP and Principal Analyst Brendan Witcher helps business leaders understand the current state and future impact of a “click to cancel” rule issued by the Federal Trade Commission. Watch the video clip below to hear Alla Valente give her call on the outlook for federal AI regulation in the US. Listen to the full episode here: https://forr.com/3GJ9gqR

📣Security and Risk leaders, please listen up! In today’s volatile environment, bolder is better when it comes to budget planning. Check out the latest blog from Jess Burn, Paul McKay, Jinan Budge, and Jeff Pollard for key insights on how to budget for 2026 to manage volatility, seize opportunities, and mitigate threats: 🔗 https://forr.com/3TQ14I9 Then join us on Wednesday, August 6th for a must-attend webinar: “2026 Budget Planning: Why CIOs And CISOs Must Be On The Same Page” 🎥 https://forr.com/3TP7TK0 #Security #BudgetPlanning

Budget planning season is around the corner, and we’ve got the tools to help you drive impact, even in uncertain times 💰📈 Check out our latest blog, co-authored by Senem Guler-Biyikli, PhD, Riccardo Pastò and Martin Gill, for practical guidance on how CX leaders can optimize spending and boost impact in volatile times: 🔗 https://forr.com/4lE46eI And don’t miss our upcoming webinar on Thursday, July 31, where we’ll explore how to tackle 2026’s volatility with resilient CX strategies and smart investments: 🎥 https://forr.com/4o0twES #CustomerExperience #BudgetPlanning #CXStrategy

A CX legend returns. Harley Manning, one of Forrester’s original voices on customer experience, joins Martin Gill and Angelina Gennis for a special episode of the CX Cast. Together, they revisit Harley’s five enduring truths about CX and reflect on what still holds true today. Tune in for a thoughtful look back and a few surprises: https://forr.com/40o6oq2 #CustomerExperience #CXCast

📊 83% of B2B marketing leaders expect budget increases in 2026, but volatile markets call for smarter planning. Our latest Budget Planning Guide for B2B marketing executives shares where to invest, where to scale back, and where to experiment across global regions. Key focus areas include: ✅ Resilient markets and AI-enabled buying networks ✅ Cutting inefficiencies and streamlining spend ✅ Testing modular content and product-led growth tactics 📖 Read VP, Principal Analyst Craig Moore's blog for additional insights: https://forr.com/4kGC4Oy 📅 Join us on July 29 for a live webinar with Forrester experts as they break down the guide and answer your questions. Register now: https://forr.com/4lZuFuU #Forrester #B2BMarketing #BudgetPlanning

📉 Budget boom or budget bust? Either way, the 2026 budget season demands flexibility. Tariffs, cyberthreats, and shifting customer priorities are reshaping planning expectations, but adaptability remains your greatest asset. Our 2026 Budget Planning Guides offer clear, data-backed recommendations for where to invest, scale back, or experiment across tech, marketing, CX, digital, and sales. Key priorities include: ✅ AI-readiness and data literacy ✅ Smarter customer insight strategies ✅ Rethinking cloud-first ✅ Testing agentic AI 🔗 Read Chief Research Officer Sharyn Leaver's blog for added context on how to prioritize in today’s volatile environment: https://forr.com/3Ixv60R Explore the guides here: https://forr.com/4nP4OqZ #Forrester #BudgetPlanning #AIReadiness