Every bold decision starts with clarity. In today’s high-stakes environment, technology leaders need more than just insights, they need confidence. A Forrester decision is powered by independent research, sharpened by AI, and guided by real-world expertise. It helps leaders reduce costs, align strategy, manage risk, and accelerate outcomes that matter. Learn how a Forrester decision closes the gap between business ambition and execution to drive sustainable growth. https://forr.com/4lmPFux #Forrester #ForresterDecision #TechLeadership
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Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients.
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Updates
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In this episode of the What It Means podcast: ➡️ Senior Analyst Stephanie Liu helps B2C brands understand the difference between AI pricing and surveillance pricing and the risks of using each. ➡️ VP and Principal Analyst Lisa Singer digs into some expanding use cases for outcome-based pricing in the B2B market. ➡️ Senior Analyst Andrew Cornwall explains why measuring developer productivity improvements from using AI might not be as simple as it seems. Watch the video clip to hear Stephanie Liu provide valuable guidance on the risks of using AI pricing in the consumer market. Listen to the full episode here: https://forr.com/45mApbd
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At Forrester, our people are the heart of everything we do — including making a difference in our communities. This July, Forresterites showed the power of teamwork by volunteering with over 10 organizations across the globe in celebration of our anniversary. Together, we supported meaningful causes that reflect our shared values. A huge thank you to everyone who dedicated their time and effort to bring our #Forrester spirit to life.🌎 #ForresterLife #BoldTogether
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Join us in person at the AI Innovation Lab at this year's Technology and Innovation Summit, North America! Expect a hands-on experience, where teams will learn about AI agents as we try to help a local civic organization solve real-world challenges. Prototype, pitch, and compete for the top solution, judged by a panel of experts! Hear Senior Analyst William Maxwell McKeon-White discuss what can be expected at this year's AI Innovation Lab 🏆📽️ 📅 Register for Technology & Innovation Summit North America today: https://forr.com/41pgdnU
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Curious where tech leaders are focusing their IT budgets in 2026? Greg Zorella, Mark Moccia, and Fred Giron break it down in our latest blog, including a regional view of spending priorities for tech and IT leaders: https://forr.com/476QjZH Join our upcoming webinar on Wednesday, August 6, to further explore how tech, security, and risk leaders can align on 2026 budget strategies: https://forr.com/4lT1WrW #TechStrategy #BudgetPlanning
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The wait is over! 🚨 The full agenda for Forrester’s Security & Risk Summit 2025 is here. This year, we’re tackling the reality of emerging threats—from quantum security to relentless AI disruption. 📅 November 5–7, 2025 | Austin, TX & Digital Here’s what’s on the lineup: ▪️ How AI will revolutionize proactive security ▪️ Preparing for the quantum security era ▪️ 2026 predictions for cybersecurity, privacy, and risk Join us to gain the insights, strategies, and frameworks needed to strengthen your resilience, modernize defenses, and stay ahead. 👉 View the full agenda and register today to secure your spot! https://forr.com/3U18UPi #CyberSecurity #RiskManagement #SecurityLeadership
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In this episode of Forrester’s What It Means podcast: ◼️ Principal Analyst Alla Valente sorts out the impact of an AI regulation in the US that got voted down. ◼️ Principal Analyst Tony Plec explains why vibe coding is more than just the latest AI buzzword for product development teams. ◼️ VP and Principal Analyst Brendan Witcher helps business leaders understand the current state and future impact of a “click to cancel” rule issued by the Federal Trade Commission. Watch the video clip below to hear Alla Valente give her call on the outlook for federal AI regulation in the US. Listen to the full episode here: https://forr.com/3GJ9gqR
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📣Security and Risk leaders, please listen up! In today’s volatile environment, bolder is better when it comes to budget planning. Check out the latest blog from Jess Burn, Paul McKay, Jinan Budge, and Jeff Pollard for key insights on how to budget for 2026 to manage volatility, seize opportunities, and mitigate threats: 🔗 https://forr.com/3TQ14I9 Then join us on Wednesday, August 6th for a must-attend webinar: “2026 Budget Planning: Why CIOs And CISOs Must Be On The Same Page” 🎥 https://forr.com/3TP7TK0 #Security #BudgetPlanning
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Budget planning season is around the corner, and we’ve got the tools to help you drive impact, even in uncertain times 💰📈 Check out our latest blog, co-authored by Senem Guler-Biyikli, PhD, Riccardo Pastò and Martin Gill, for practical guidance on how CX leaders can optimize spending and boost impact in volatile times: 🔗 https://forr.com/4lE46eI And don’t miss our upcoming webinar on Thursday, July 31, where we’ll explore how to tackle 2026’s volatility with resilient CX strategies and smart investments: 🎥 https://forr.com/4o0twES #CustomerExperience #BudgetPlanning #CXStrategy
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A CX legend returns. Harley Manning, one of Forrester’s original voices on customer experience, joins Martin Gill and Angelina Gennis for a special episode of the CX Cast. Together, they revisit Harley’s five enduring truths about CX and reflect on what still holds true today. Tune in for a thoughtful look back and a few surprises: https://forr.com/40o6oq2 #CustomerExperience #CXCast
You thought he'd retired. Even we thought he'd retired. But he's back for one night only...! That's right. Author, ex-Forresterite, CX OG and all-round nice guy Harley Manning joined myself and Angelina Gennis a few weeks ago to record a retrospective episode of the #CX Cast, reflecting on his swan-song blog post where he shared these five truths: 1. You need your customers more than they need you. 2. Superior CX creates superior customer loyalty. 3. Superior customer loyalty leads to superior business results. 4. Delivering superior CX requires business discipline. 5. Emotion is the key to differentiation. With the benefit of hindsight, plenty of time for reflection, exercise, yoga and dog walking, has Harley changed his mind on the 5 truths? Listen to this week's CX Cast (link in the comments) to find out... Thanks to producers Eleanor Theriault, Francis Harris and Hannah Jachim.
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