Fluvio

Big news from Fluvio! 🚀 🎉 Are you hiring or looking for your next move… ? Today, we’re expanding our offerings with the launch of the Fluvio Job Board, a highly curated platform designed to connect top product marketing talent with companies that truly value the discipline. For years, Fluvio has been the go-to partner for high-growth tech companies solving their most critical go-to-market challenges. Now, we’re taking it a step further—creating a dedicated space for PMMs and hiring managers to connect in a meaningful, high-quality way. 🙋♀️ For Candidates – Find curated roles at companies that truly understand the strategic value of product marketing. Get career resources, expert guidance, and priority access to top jobs. 🧑💻 For Employers – Access a pre-vetted pool of elite PMM talent and post jobs that reach Fluvio’s exclusive Talent Network. Whether you need a single hire or long-term hiring support, we’ve got you covered. Fluvio has always been about helping tech companies build and accelerate world-class product marketing functions. This is the next step in that journey. Want to learn more? Read the full announcement 👉 https://lnkd.in/gW7XuGYE 📢 The Fluvio Job Board is live! Check it out and start connecting with top PMM talent today 👉 https://lnkd.in/gaACQDqF #productmarketing #hiring

Struggling to keep your launches on track? A great product launch isn’t just about the big day—it’s about getting every step right before, during, and after the release. In the latest installment of our Mastering the Software Launch Process series, Fluvio Consultant Lauren Kiser shares practical strategies to help product marketers drive alignment, build effective enablement, and execute with confidence. 💡 Why should you read this? If you've ever faced: ❌ Confusion over roles and responsibilities ❌ Last-minute scrambles for messaging and assets ❌ Internal teams or customers feeling unprepared for launch …this guide will help you structure your process so every stakeholder is equipped for success. 📌 In Part 3, we cover: ✅ How to document a clear launch plan that aligns teams and ensures nothing falls through the cracks ✅ The assets that truly move the needle—and how to build them without bottlenecks ✅ Best practices for enablement so sales, CS, and customers are ready to adopt and advocate for your product 🔗 Read the full article by Lauren Kiser here: https://lnkd.in/g-s4AqMU

How do you evolve your messaging when your company has outgrown its original positioning? 🤔 For Attentive, it was about making the leap from an SMS marketing leader to a multi-product, AI-powered platform. But repositioning a category-defining brand is no simple task. That’s where Fluvio came in 🤝 In close partnership with Attentive’s team, we: ✅ Conducted in-depth voice of the customer research to understand evolving market perceptions ✅ Led a strategic positioning workshop to refine messaging and sharpen differentiation ✅ Developed clearer buyer personas and a compelling company narrative for go-to-market teams ✅ Provided pricing and packaging insights through qualitative and quantitative research Here’s what the Attentive's VP of Product Marketing, Summer Daoud had to say about our work together: "Fluvio's ability to distill complex insights from customer and market research into a clear, compelling narrative was exactly what we needed to reposition our platform. They didn't just provide recommendations—they delivered actionable, data-backed strategies that reshaped our approach to messaging, positioning, and even pricing." Check out the full case study to see how Attentive repositioned for its next stage of growth 👉 https://lnkd.in/g6ivjuSa

How do you stand out in a crowded market? 🤔 For Bluecore, it was all about championing the concept of "customer movement"—a bold idea that sets them apart from the competition. But turning a concept into a clear, actionable strategy that resonates internally and externally is no easy feat. That’s where Fluvio came in 🤝 Over a two-year partnership, we worked hand-in-hand with Bluecore to: ✅ Reposition their product/brand around "customer movement" ✅ Overhaul their messaging for clarity and differentiation ✅ Empower their go-to-market teams with tailored collateral, training, and confidence Here’s what Jason Grunberg, Chief Marketing Officer at Bluecore, had to say about the experience: "What stands out about Fluvio’s approach is how they make the strategy not just a high-level goal, but a set of actionable steps that can be implemented throughout the company. Fluvio’s GTM Model allows you to align your teams, make data-driven decisions, and develop tailored tools that help teams engage prospects and customers in real time." Check out our latest case study to see how Bluecore redefined their market position and accelerated growth 👉 https://lnkd.in/gGWK5FNj

🚀🧑🚀👨🚀 Big news from Fluvio! We’re on the hunt for a VP of Product Marketing to join a thriving martech company that’s making waves by helping organizations connect with the most influential decision-makers in their industries. Here’s why this role is a standout: ✨ An inspiring team that sets the bar high. ✨ A groundbreaking product redefining the space. ✨ Top-tier investors backing the mission. If you’re a seasoned PMM leader in NYC, this opportunity could be your next big move. 👉 Check it out https://lnkd.in/gTKeZ5Wx And there’s more! Fluvio is currently recruiting for 8 Product Marketing roles—from Senior PMMs to VPs. Whether you’re looking to take your career to the next level or know someone who is, our job site has all the details: 👉 Explore open roles https://lnkd.in/g_Gp4BJM

The Fluvio team is hitting the ground running this January, supporting our clients' go-to-market strategies at the Super Bowl of retail: NRF 2025! 🎉 From crafting compelling product stories to enabling teams on-site, we’re proud to be a part of the innovation shaping the future of retail and payments.💳🛒🛍️ If you’re attending NRF, let’s connect! Whether you’re looking to sharpen your GTM approach or just want to talk all things product marketing, we’d love to chat. #NRF2025 #ProductMarketing #GTM #Payments #RetailInnovation

It's that time of year again! Fluvio Founder and Managing Partner, Devon O'Rourke sat down and reflected on 2024 and what lies ahead ✍️ 🙌 Some metrics 👇 💰 Revenue Growth: 7.6% increase year-over-year in revenue ($2.3M in 2024) 📈 Non-Consulting Revenue (Recruiting & Workshops): 40% increase year-over-year 👩💻👨💻 Consultant Utilization Rate: 90.5% (vs 85.7% in 2023) 🤝 Client NPS: +100 (100th percentile across all industry benchmarks) Give the full report a read👉 https://lnkd.in/gvXjqwkB

Proper pay is a perennial hot topic in #productmarketing. But what's the risk of misaligned compensation vs. expectations? More than you might think. 💸 Check out the just-released 2024 #PMM Salary Survey from Product Marketing Alliance for more, including several perspectives from Fluvio Principal Tom Crist 👇 https://lnkd.in/g4NUA-UB

🤝 As a fully-remote company, there’s nothing like in-person events to energize us. And that’s just what we did last week in Denver ⛰ where the Fluvio team got together to: 💬 Spend dedicated time talking about the #PMM trends we're seeing across organizations 👊 Chat about how we can enhance the effectiveness of our offerings for global #productmarketing teams 🏁🏎 Squeeze in a friendly (ish!) karting competition We're looking forward to the next one!

🙌 With EOY on the horizon, we're seeing and hearing about more product marketing roles opening up (including several via Fluvio -- check out our recruiting page!). To stand out, PMMs need to convey more than just hard skills during initial conversations. Facilitation is one of the key soft skills hiring managers look for from candidates. Fluvio consultant Nick Moore breaks down how to think about facilitation here 👇👇 https://lnkd.in/ggrpBhuM