Five Ones

Ever left a workshop feeling like nothing was accomplished? You're not alone. For example, don't ❌ workshop if you don't know what to do with the outcome. Do ✅ workshop to generate ideas. We love this article that dives even deeper into when to and not to workshop:

AI is here to stay. But with this new phenomenon, something unexpected is also emerging: real human expertise is becoming more valuable. ✔️ Perfect is out. Real is in. Static best practices are dead. Living expertise thrives. ✔️ One-size-fits-all advice crumbles against context-rich insights. Theory falls flat. ✔️ Pattern recognition from experience wins. Professional distance creates walls. Genuine connection builds trust. The very things we used to exclude from our expertise—the messy process, the evolved thinking, the nuanced context—are becoming our greatest advantages. Image from Max Bernstein

What are your superpowers? No, really. What are 3-5 characteristics that make you shine? That's your personal brand. They are what make you stand out among the rest. You don't have to figure this out on your own - this quick watch explains how:

Let's talk about marketing goals as "quests." Doesn't that word invigorate you?! A quest instills a mentality of achieving with milestones to celebrate in between, while goals can seem daunting. In this video, I break down how I do that for a #nonprofit client. So what are you waiting for? Are you ready to take a quest?

It's the middle of January, which means it's slump mode time. One, our bodies are just returning to "normal" after all the holiday festivities, and two, those winter blues are hitting. BUT know that you're not alone! AND, there are three steps you can take to regain energy and focus: 1. Physical movement 2. Stimulate your curiosity 3. Accomplish one small task a day Image from: @ness_labs

Marketing 🌡️HOT Tip: Match your marketing funnel to your traffic temperature. We've built content matrices for all our clients based on this in 2025: ✦ Hot traffic: Your headline should start with the product. Talk like you're their friend. ✦ Warm traffic: Your headline should start with the desire. Be convincing so they choose you over the competition. ✦ Cold traffic: Your headline should start with the problem. Convince them you can solve their problem. Skip to lesson 3 to learn more:

You probably know that your website is required to be accessible. But #DYK, all PDFs on your website must be as well? To help with this, AccessiCart has published a five-part series of articles about PDF accessibility: (Links to their "episodes" are in the dropdown underneath the intro paragraph.)

Tomorrow is a very special day for us because it's the day that inspired the business name Five Ones. Since Five Ones is one of Julia's greatest creations, the name came from her firstborn’s birthday: 1/11/11. In case you've ever wondered where the name came from, now you know!

Personal branding involves showcasing who you are, what you stand for, and what you bring to the table personally and professionally. Some of the best examples of this can be found with Olympic athletes. Powerful personal branding helps them (and YOU) reach wider audiences.

Feeling stuck in a membership marketing rut? You're not alone! I share a simple, internet-based analysis I conducted for a client in this video. I brought together their competitors' membership recruitment messages and identified areas where they said similar things and opportunities to differentiate. Then, it was EASY to create new, fresh messaging. Watch the full video now! #MembershipMarketing #marketingstrategy #differentiationstrategy #contentmarketing