EDO

Which Body & Skincare advertisers drove the highest engagement on TV in Q4? 📺 EDO’s latest Convergent TV Outcomes Report reveals how streaming and linear ads influenced consumer behavior — and which brands stood out. 🔥 The leading brand’s ad drove 400%+ more engagement than the category average. So who came out on top? Get the full insights on what worked, where, and why in Q4. Download the report here: https://lnkd.in/epM-rvDb

Two years in, and this Vuori campaign is still winning. 📺 Vuori’s “My Happiness Starts Here”, featuring Olivia Dunne, just celebrated its two-year anniversary—and it's still driving major engagement. Last week, the 30-second spot was 158% more effective than the average Clothing ad, proving that a strong brand story and smart media strategy have staying power. What’s keeping it relevant? ☀️ Warm, beachy vibes that stand out in a long winter 🩳 Product positioning around comfort and quality 📊 A consistent, long-running campaign that still connects with consumers Special shoutout to Bombas, whose four 15-second spots rounded out the top five most effective clothing ads last week. Check out this week’s Ad of the Week with ADWEEK.

EDO is in good company at #RampUp2025 this year, with companies like Google, TikTok and Paramount featured alongside us in the LiveRamp partner showcase!

📺 Super Bowl LIX Ad Recap: What Really Drove Engagement? This year’s $800M ad lineup had clear winners—and some surprises. EDO’s data revealed the biggest trends that shaped consumer response: ✅ Most Engaging Ad: T-Mobile x Starlink’s 12.6x engagement vs. the median Super Bowl ad. 💡 Consumers Over AI: Ads that offered real, practical value outperformed those leaning into AI hype. ❤️ Health Ads Gained Ground: Wellness-focused brands saw above-average engagement. 🎬 Star Power Still Sells: 50+ celebs dominated, with Harrison Ford (Jeep) leading at 13.2x engagement. Beyond the data, EDO was everywhere post-game—from ADWEEK to CNBC—breaking down which brands and trends truly won the night. 🔗 Get the full Super Bowl ad breakdown: https://lnkd.in/ejEeCmHQ #SuperBowlLIX #Advertising #AdPerformance

💍 Jewelry ads are evolving, and Zales is leading the way. This week’s Ad of the Week with ADWEEK spotlights Zales’ “A Ring That Reflects You” is a campaign that ditches tradition in favor of effortless, modern storytelling. Instead of the usual grand proposal moment, this ad captures personal style, confidence, and self-expression, aligning with the shift toward lab-grown diamonds and contemporary luxury. With a 15% engagement boost compared to the Jewelry category average last week, it’s clear this fresh take resonated with viewers over Valentine’s Day! 📺 Watch the full ad and see why it stood out. #AdOfTheWeek #Advertising

📢 Super Bowl Ads: What Really Worked? Join EDO, Wurl and Liquid Death at AdExchanger’s Super Bowl Ad Playbook TODAY at 11am ET as we break down the most effective ads from the Big Game. What actually drove consumer action? Which brands nailed their creative strategy? Our experts are cutting through the hype to show what truly delivered. Featuring Laura (Bernstein) Grover, Peter Crofut, Daniel Murphy — this is the conversation every advertiser needs to hear. 💡 Get the insights you need to make smarter investment decisions. Register now. https://lnkd.in/gBDhXrnx #SuperBowlLIX #Advertising

💡

While the Big Game may have been a blowout, the advertisers stole the show! This year’s Super Bowl ads were more than just flashy visuals and catchy jingles – they sparked real conversations and drove consumer action. The four key trends that dominated the commercial breaks: 1️⃣ Viewers Choose Practical Tech Over GenAI 2️⃣ Health-Curious Ads Drive Massive Engagement 3️⃣ Stellantis Claims Auto Spotlight After Rivals Back Out 4️⃣ Women’s Empowerment Inspires Consumers to Act Read more: https://lnkd.in/g5a-zW_h  #SuperBowlLIX #brandtrends #advertising #TVoutcomes

Super Bowl fans 🤝 Cinephiles Theatrical Films generated the most online engagement of any category during Super Bowl LIX, driving 17% of all engagements on Sunday night. Non-Alcoholic Beverages (12%) came in second, including poppi, Liquid Death, and the iconic The Coca-Cola Company. Despite featuring just two automakers (shout out Stellantis), the Auto category drove 10% of all TV-driven engagement during the Big Game. We’ve got the breakdown across several categories and down to the biggest brands. Check it out: https://lnkd.in/gUM4th2a

👇