DSPolitical

Looking for an opportunity to make a difference at an award-winning company? We’re looking for a Business Development Director to join our mission-driven team, where you’ll work alongside passionate colleagues on a high-performing team. At DSPolitical, we help Democratic candidates and causes win with cutting-edge digital advertising technology to reach persuadable voters everywhere on every device. We’re searching for a people-focused leader who excels at building relationships, identifying new opportunities, and collaborating across teams. If you love working in a collaborative environment with like-minded people, we want to hear from you! Ready to take the next step in your career? Apply today: https://lnkd.in/dktETsZR

Special elections are setting the stage for the 2026 midterms, and results so far may be a bellwether for what’s in store. In January, Iowa Democrats flipped a State Senate seat in a district Trump won by 21 points—proof that strong messaging and a data-driven strategy can deliver wins anywhere. The path ahead is full of opportunities. On April 1st, Wisconsin’s Supreme Court race will shape voting rights, redistricting, and reproductive freedom. In Florida, key congressional elections present another chance to make an impact. Learn how smart targeting and voter mobilization can drive results here: https://lnkd.in/eV-4syue 

🎉 Congratulations to Kobe H.—our DSP Quarterly Award Winner! From day one, Kobe has brought a collaborative mindset to his role and is always willing to take on new tasks to support the team. He takes initiative, ownership of his work, and consistently seeks knowledge from colleagues to better serve our clients. Kobe's dedication consistently shines through, delivering precision and a strong commitment to success on every project. We’re so lucky to have Kobe on our team!

The latest Adalytics report highlights how easily brands can find themselves in risky digital environments, often through no fault of their own. When ad tech vendors rely on broad blocklists and limited brand safety tools, advertisers can end up funding sites that don't align with their values—or worse. At DSPolitical, we take a different approach. Our allow-list strategy ensures ads only run on pre-approved, trusted sites. We leverage deterministic matching to connect campaigns with real voters, not bots. And through supply path optimization (SPO), we focus on premium partnerships and cut out unnecessary intermediaries, improving both efficiency and brand safety. By focusing on quality over quantity, we help our clients avoid blind placements and make every impression count. Read more about our SPO approach in the comments. 

🏆 Big news! DSPolitical is a finalist for 12 Reed Awards this year! From cutting-edge targeting to game-changing ad strategies, our team is dedicated to delivering the best in digital for our clients—and we’re thrilled to see that work recognized. A huge thank you to our incredible partners and a big congrats to our fellow nominees. We can’t wait to celebrate with everyone in Austin—see you there!

The public affairs landscape has changed significantly with new federal leadership. Whether you’re protecting your industry’s interests, pushing back against new regulations, strengthening your company’s reputation, or mobilizing public support, your digital advertising strategy needs to be targeted, adaptable, and built for the moment. Check out our tips for making sure you’re reaching the right people, at the right time, with the right message: https://lnkd.in/gY9KWMgH

ICYMI: Our webinar, Winning the Streaming Majority: Exclusive Polling Insights, is now available for download! In this session, DSPolitical and Global Strategy Group leaders break down exclusive findings from our groundbreaking report, Swing Votes Stream: CTV and the 2024 Election. Discover key insights into shifting voter media consumption trends and what they mean for 2025 and beyond. Don’t miss out—download here: https://lnkd.in/eG4k-MiF

This Black History Month, we recognize and commemorate the contributions and achievements of the Black community. Dive into our latest blog to explore recent historic wins, evolving voter trends, and why campaigns must embrace innovative, data-driven strategies to truly connect with critical audiences. Learn more here: https://lnkd.in/eze9YGJK

Join us at RootsCamp 2025 to reflect on the 2024 election, connect with fellow changemakers, and explore strategies to shape the future. Jacob Garber, DSPolitical’s Vice President of Media, will be featured on a panel to share insights on how to engage voters, build trust, and motivate action. We hope to see you there!

In a recent Campaigns & Elections article on our new advocacy toolkit, Ryan Fanning, DSPolitical’s Chief of Staff, emphasized the importance of precision in political and public affairs digital advertising: “There is this sense of fatigue amongst voters... making sure that you are not burning people out and that you are being... targeted in the way in which you are engaging your supporters is important.” Read the full article here: https://lnkd.in/eSdzg7QP