Dreamdata

Dreamdata, the B2B Revenue Attribution platform helping teams build, repeat and scale success. #b2bmarketing #b2bsales #b2battribution #b2bdata

🚨 Join us Monday with LinkedIn Ads expert AJ Wilcox, founder of B2Linked | LinkedIn Ads Performance Agency, for an exclusive session: 10 Underutilized LinkedIn Ads Best Practices 🚨 Here’s what you’ll walk away with: ✅ Proven strategies to boost reach and engagement ✅ Tips to scale your campaigns without blowing your budget ✅ Insider knowledge from AJ’s expertise managing $150M+ in LinkedIn Ads Whether you’re a seasoned pro or just getting started with LinkedIn Ads, this session is packed with actionable takeaways you can implement right away. We're live Monday, December 2nd at 4:00 PM CET, sign up in the comment below!

The 80/20 rule for marketing OKRs and new ideas 🏆 Alice de Courcy, CMO of Cognism, shared an invaluable tip during a recent episode of the Attributed Podcast: balance is everything when it comes to OKRs and innovation in a high-growth environment. Here’s her approach: 💡 80% focus on core strategy This is the work aligned with your OKRs, the strategic priorities that drive your business goals. These initiatives are the backbone of your marketing efforts. 💡 20% for experimentation Reserve this slice for fast learning, rapid iteration, and tackling new opportunities that don’t quite fit into the formal framework. This is where the magic happens: - Testing new ideas - Learning what sticks - Failing fast (and growing faster) By consciously leaving space for this 20% of unplanned innovation, you avoid feeling like you’re operating outside the system. Instead, you create a structured way to embrace flexibility while keeping your team aligned and productive. This dual approach encourages creativity without compromising focus. The result? A marketing engine that’s both agile and anchored to your most important objectives. How do you balance core priorities and room for experimentation in your marketing strategy? For more on how to use marketing OKRs to drive success, check out the blog post linked below 👇 #B2BMarketing #MarketingOKRs 

Stop letting budget cycles slow you down, here’s how to plan smarter for 2025 👇 In B2B marketing, budget planning can feel like a never-ending tug-of-war. But as Alex Venus said in our recent panel discussion, the teams that succeed don’t wait for top-down guidance to trickle through Slack or email. They make real-time budget alignment a priority. Here’s why this approach works: ✅ Faster iteration: When you’re in sync with finance and leadership, face-to-face or even over coffee, you can adapt quickly to feedback. ✅ Less fluff, more focus: Collaborative sessions with key stakeholders allow you to cut through noise and make meaningful adjustments. ✅ Stronger cross functional buy-in: Having marketing, finance, and leadership in the same room means everyone leaves aligned on growth targets, GTM efficiency, and next steps. ✅ Agility during Q4 crunch: Budgets are never static. But real-time collaboration ensures that pivots are strategic, not chaotic. As Alex put it, real-time alignment isn’t necessarily about having the perfect plan, but rather having the best possible plan, fast. For more on planning and budgeting for B2B marketing success in 2025, check out the blog post linked below. #b2bmarketing #planning #budgeting

Mandy McEwen: Mastering Organic LinkedIn Tactics for Inbound Marketing Join us for a live session with Mandy McEwen, founder and CEO of Mod Girl Marketing and a leading LinkedIn strategist, as she shares high-impact, organic LinkedIn tactics for accelerating inbound marketing growth. Known for her expertise in helping businesses harness LinkedIn for non-paid lead generation, Mandy will dive into actionable strategies that any B2B company can leverage to boost visibility, engage prospects, and drive a steady stream of inbound leads organically. We are Live at 2:00 PM CET on the 27th of November! For more B2B conversations like this check out the Attributed Podcast on your preferred listening platform: Spotify: https://lnkd.in/eWVCc34r Apple: https://lnkd.in/gMRP5Bmu

🚨Join us this Wednesday at 2:00 PM CET for an exclusive session with Mandy McEwen, founder and CEO of Mod Girl Marketing and one of the top LinkedIn strategists!🚨     Mandy will share proven, organic LinkedIn tactics that can take your inbound marketing strategy to the next level. You’ll learn: ✅ How to boost your visibility without spending a dime. ✅ Ways to engage prospects effectively and meaningfully. ✅ Strategies to generate a consistent flow of inbound leads (100% organically). Whether you’re a seasoned B2B marketer or just starting to explore LinkedIn’s potential, this session is packed with actionable insights you can implement immediately. Join us Wednesday, November 27th at 2:00 PM CET and secure your spot in the comment below! 👇

Planning your budget for 2025? Stay agile throughout the budgeting process for B2B marketing success. 🏆 On our recent planning and budgeting panel for the Attributed Podcast, David Mirzaei explained rigid budgets can leave you stuck when performance shifts or new opportunities arise.  Instead, aim for a framework that keeps you flexible while staying focused on your goals. Here’s how: 1️⃣ Establish minimum thresholds: Identify the minimum budget needed to keep your most critical channels running effectively. This protects your foundational efforts, even when adjustments are necessary. 2️⃣ Build flexibility into your plan: Be ready to reallocate budgets based on performance data or emerging opportunities. Agility lets you double down on what works and course correct when needed. 3️⃣ Avoid over-engineering: Don’t get caught up in trying to make your budget perfect. The goal is to create a system that balances structure with adaptability, not one that locks you into rigid plans. Your 2025 marketing budget should work with you, not against you. Build flexibility into your planning process so you can pivot without sacrificing momentum. For more on planning and budgeting for 2025, check out the blog post linked below 👇 #B2BMarketing #MarketingStrategy #Budget2025 

When it comes to 2025, stop thinking like a marketer and start budgeting like a CFO 💪 On our recent Planning and Budgeting panel for the Attributed Podcast, Alex Venus nailed it when advising marketers to think big picture, and focus on business outcomes. Here are some of his top tips for nailing your 2025 marketing budget: 1️⃣ Focus on revenue, not vanity metrics: Forget MQL charts or CTR improvements. Start by asking: What growth do we need? How does our ICP evolve next year? What business outcomes are we driving? 2️⃣ Work smarter with finance & data: The smartest plans are cross-functional. Finance brings rigor to your numbers, and data teams help map spend to actual ROI. Work together to make better decisions, faster. 3️⃣ Plan beyond 2025: Your marketing doesn’t end when FY25 does. Build a strategy that delivers immediate results while fueling long-term growth for 2026 and beyond. 4️⃣ Block time for strategy: Budgeting is high stakes. Don’t squeeze it between meetings. Dedicate focused time to align your team and nail the plan. Stop treating your budget like a numbers game. Think like a CFO and invest in initiatives that deliver real, measurable business impact. For more tips on successful planning and budgeting for 2025, check out the blog post linked below 👇 #B2BMarketing #RevenuePlanning #BudgetStrategy 

Make It Punchy: Messaging That Sells in B2B Tech Join us for a live session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more. In this conversation, hosted by Steffen Hedebrandt, we’ll explore: - How to craft messaging that resonates and drives action. - Why clarity and buyer-focused language are your ultimate marketing tools. - Practical tips to tell stories that connect, differentiate, and boost sales. This session is perfect for anyone refining their brand’s positioning or gearing up for their next big campaign. Whether you’re crafting a pitch or shaping a product narrative, you’ll walk away with actionable strategies to make your messaging truly punchy. Don’t miss the chance to learn from one of the best in B2B messaging! For more B2B conversations like this check out the Attributed Podcast on your preferred listening platform: Spotify: https://lnkd.in/eWVCc34r Apple: https://lnkd.in/gMRP5Bmu

Planning your B2B marketing budget for 2025? Here's some advice Alex Shipillo shared in our recent panel for the Attributed Podcast: Start by asking yourself: can this channel help us hit our growth goals? 🧐 Not every channel can meet ambitious targets like 50% year-over-year growth, and that’s okay. Alex breaks it down like this: - Some channels are growth engines. They have the potential to scale fast and deliver outsized results. These are your big bets. - Others are steady contributors. They’re consistent, predictable, and help keep your pipeline flowing. - A few may be in decline. That’s not a failure, it’s just a signal to shift resources to what’s next. Don’t expect every channel to be a growth driver. Instead, focus on identifying which programs or channels can act as growth levers. If it can scale faster than the rest of your business, it’s worth allocating more budget and resources. The key here is balance: place bold bets on high-potential opportunities while leaning on consistent performers to keep things stable. And don’t hesitate to sunset channels that have peaked, it’s all part of building a strategy that drives results. Looking for more tips on planning and budgeting in 2025? Check out our latest blog post linked below 👇 #b2bmarketing #budgeting #planning