Double Nickel

🚛 How MB Global Logistics, Inc. is leveraging the AI Recruiter to connect with >70% of overnight leads ⏳📞 MB Global Logistics, Inc. had a strong recruiting process during business hours—new leads were quickly called by recruiters to kick off the hiring process. But a large percentage of leads came in after hours 🌙⏰, making them harder to reach. Many ended up in a "not contacted" status, meaning potential hires were slipping through the cracks. 💸❌ Now, with Double Nickel AI Recruiter 🤖📲, MB Global Logistics, Inc. engages every lead in real time—even nights and weekends. The impact? 🚀 ✅ 70% connection rate – 7 / 10 leads now connect with the AI Recruiter! 📞 ✅ 40%+ of leads qualified & booked for a recruiter call the next day! 📆 By tapping into automation ⚡, MB Global Logistics, Inc. is making more hires without extra recruiter hours ⏳ and maximizing their lead gen budget 💰. If you’re losing leads after hours, we can help! 🚀 AI can connect, qualify, and schedule drivers—so your recruiters focus only on the best candidates. P.S. Check out our new AI Recruiter Analytics Page 📊. It gives full transparency into activity, connection rates, and bookings—all in real time. 🔥 #Trucking 🚛 #Recruiting 📈 #AIRecruiter 🤖 #VirtualRecruiter 💬 #DriverHiring 🏆 #LeadConversion 🔄

🚛 𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗲𝗿𝘀 𝗠𝗮𝗸𝗶𝗻𝗴 𝟱𝟬-𝟭𝟱𝟬 𝗖𝗮𝗹𝗹𝘀/𝗗𝗮𝘆...𝗨𝘀𝗶𝗻𝗴 𝗝𝘂𝘀𝘁 𝗗𝗲𝘀𝗸 𝗣𝗵𝗼𝗻𝗲𝘀?! 📞 Last week at a roundtable during the Conversion Interactive Agency R&R conference, recruiting leaders were sharing tools their teams use to get more calls done. I was surprised that most carriers are still using desk phones or basic VoIP systems. Over the last 2 years we have seen it all, but a no brainer for me after spending time with recruiting teams is voicemail drops, as they save you 45-60 seconds per call that hits a VM. However, most of the table was not necessarily aware of it so I sent a follow up email with some useful data. Given the positive feedback I got from the group, I figured I’d bring it to the broader community. 🔹 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗩𝗼𝗶𝗰𝗲𝗺𝗮𝗶𝗹 𝗗𝗿𝗼𝗽? A voicemail drop allows recruiters to leave a pre-recorded voicemail instantly, without waiting for the call to ring through or manually record each message. For recruiters making hundreds of calls daily, this means less wasted time, more conversations, and fewer tedious call rounds. 🚀 𝗦𝗼𝗺𝗲 𝗱𝗶𝗮𝗹𝗲𝗿𝘀 𝗮𝗻𝗱 𝗽𝗵𝗼𝗻𝗲 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝘁𝗵𝗮𝘁 𝗼𝗳𝗳𝗲𝗿 𝗶𝘁: - Mojo Selling Solutions, LLC - Kixie - RingCentral → Lots of carriers work with RC. So if you’re already using it, ask your rep about this feature! 🎥 Given what a no brainer it is, we have built it into our ATS. Check the link in comments to see it in action. Would love to hear—what tools are your teams using to maximize recruiter efficiency? Are you leveraging voicemail drops or power dialers, or is this new to you? Let’s discuss! 👇

🎟️ Some people just have all the luck! 🎟️ At the Conversion Interactive Agency R&R Conference, we ran a raffle at our booth for everyone who dropped by. And guess who walked away with the prize? 🥁 Laura McCraney, Digital Marketing Manager at P&S Transportation! 🏆 But here’s the kicker… Laura didn’t just win our raffle—she also won two more from other sponsors! 😆 At this point, we’re convinced she must have bought an extra suitcase just to haul all her prizes home. Congrats, Laura! Enjoy your prizes! #Trucking #Recruiting #Retention #ConferenceFun #RaffleChampion 🎰

Last week Elif & I were down in Nashville representing Double Nickel at Conversion Interactive Agency Recruitment & Retention Conference, and while it’s always great to reconnect with advisors, clients, and industry friends, a few key takeaways stood out: 📉 Market optimism is growing, but… It’s clear we’re not returning to the rates and profitability of ‘21/’22. Inflation has reshaped operating costs, and fleets looking to grow will have to do so while surgically managing expenses in this new cycle. ⚙️ Recruiting teams are laser-focused on doing more with less. Key initiatives include: 🔍 Tracking every ad dollar—constantly monitoring ad spend across all sources & channels to maximize ROI. 🤖 Leveraging their ATS & automation tools to accelerate hiring and improve team efficiency. 📞 Experimenting with AI—warm-up texts, chatbots, and voice agents to keep recruiters focused on high-intent, qualified drivers instead of cold calling every applicant. 💡 Balancing tech with the human touch—ensuring efficiency without losing the personal connection that drivers highly value. Listening to recruiting leaders and interacting with teams this past week only reinforces our conviction in the roadmap we’re building at Double Nickel—bringing cutting edge technology and innovation to driver recruiting. 🚛⚡ #Trucking #Recruiting #Retention #HiringTech #Automation #Efficiency

Double Nickel team is all set and ready to go for Conversion Interactive Agency R&R conference! If you are around, come stop by booth #6 to get to know our founders - Francisco & Elif - and get the chance to interact with our AI Recruiter! 🤖 #AI #RRConf2025 #DoubleNickel

Here is another great use case for our Virtual Recruiter 🤖 - weekend and after hours coverage. By leveraging our Virtual Recruiter, Brad Hackett is able to come into the office Monday to a number of interviews with pre-screened & interested drivers vs. to a list of leads to cold call, some of them who have applied over 48hs ago. Interested in exploring this use case? DM us!

Today I want to talk about the less "shiny" but much needed compliance side of our platform. Audits (typically) do not happen often but when they do, they can be a big headache for Safety teams. As we built Double Nickel we designed our DQ File drawer to be error proof and alert Safety & Recruiting professionals of missing or expiring docs. And it seems to be paying off... Congratulations Brad Hackett for successfully going through your first U.S. Department of Transportation audit at JETT EXPRESS INC! We are glad we were able to help you sail smoothly through it!

Next week Double Nickel will be heading to Conversion Interactive Agency's Recruitment & Retention Conference in Nashville, TN. If you happen to be around, do not miss this great panel where Brad Hackett will be sharing his experience with Double Nickel. Alongside Jason Kent Crowell, Brad Vaughn & Tommy Valenzuela, they will be diving into how the different ATSs in the space are helping them turn prospects into hires. If you are in the market for a new ATS or think your current partner could do better, this might the go to session during your time Nashville.

🚛 Customer service shouldn’t disappear after onboarding. Too often, companies roll out the red carpet at the start—only to fade away when customers actually need them. Not at Double Nickel. Here’s what Jared Lampman from Barber Trucking, Inc. had to say about his experience: 💬 “A lot of times when you're onboarding, they put their best foot forward in the beginning, and then they start to fade away... I haven’t had that experience with Double Nickel. Anytime I send a question, we get responses within seconds. I don’t think I’ve ever waited longer than an hour. That’s exceptional customer service.” ✅ Fast support. ✅ True partnership. ✅ No ghosting or "customer support" email addresses. An ATS should be more than software—it should be a team that’s got your back. 💪 If you’re looking for real partnership, not just another vendor, let’s chat. 👇 #trucking #recruiting #customerexperience #ATS #truckingsoftware #customerservice

🚛 The Market is Stabilizing—But Will You Be Ready When It Tightens? 📉 According to the BLS, 70,000 trucking jobs have been eliminated since July 2022. For the past two years, the industry has been in a correction phase—cutting overcapacity and rebalancing after the hiring surge of 2021-2022. But things are shifting. 📈 ✔️ Trucking job growth has resumed—with 4,000 new jobs added in January alone. ✔️ Capacity isn’t as oversupplied as in prior years—which means a faster rate increase when demand spikes. ✔️ Shippers are locking in contracts earlier, signaling they expect tightening conditions. 🚨 If the market flips, recruiting will get harder—fast. Remember 2022? Scrambling to fill seats, drivers ghosting offers, and recruiting teams in full-blown crisis mode? 🔥 What are you doing NOW to make sure history doesn’t repeat itself? 🔥 Are you building a process to engage and convert applicants quickly? Are you leveraging automation to maximize recruiter efficiency? Are you preparing for a tighter hiring market before it’s too late? The fleets that invest in efficiency today will be the ones ahead when hiring gets competitive again. 📩 Let’s chat about how you can prepare now instead of reacting later. 🚀 #trucking #recruiting #truckdrivers #hiring #freightmarket