DeepIntent

The future of healthcare advertising arrives in two weeks! Request an invite to join us for the launch at AdLab Healthcare Marketing Summit on Tuesday, March 25th: https://bit.ly/4ilWlbx

From the very beginning of DeepIntent, we recognized a huge gap in healthcare advertising: the lack of a real-time feedback loop to understand when a campaign drove a conversion. Tracking conversions in other verticals is readily available (think: online shopping cart checkouts) and, we'd argue, taken for granted. These signals are critical in programmatic advertising because they help the platform “see” which publishers, creatives, or locations are performing — or not. Using this data, DSPs adjust their bid prices for impressions and relocate budgets with precision, and automatically, using AI/ML. But healthcare is different. It’s FAR more complex to attribute an impression to a conversion due to the necessarily strict regulations around patient and health data. And there it was: the opportunity. We made major investments to build the platform necessary to do near real-time conversion tracking within the constraints of the stringent healthcare regulatory environment. We did it with an unrelenting focus on patient privacy because we had unique career experience working with health data. And then we integrated it deeply into our DSP. Just a few years ago, our clients were waiting weeks, months, or even an entire quarter to receive their conversion data—usually in the form of a PowerPoint or PDF. A programmatic trader would then need to read the report and then manually adjust campaigns. But, because the data often wasn’t granular enough, we saw entire publishers getting cut from the media plan, even though more targeted optimizations would've have performed better. We knew there was a more efficient way. By solving for real-time, privacy-safe conversion tracking, we believed we could: 1️⃣ Improve campaign performance faster and reduce wasted spend. 2️⃣ Alleviate the time burden on traders to manually optimize campaigns. 3️⃣ Enhance ad relevancy for patients, providers, and consumers. That’s why we built a DSP purpose-built for healthcare—and it’s working. 🏆 +160% in Audience Quality 📉 -42% lower cost per verified patient reached 📈 +10-30% in script lift for the average campaign Now, in just a few weeks, we’re launching the first of two major enhancements to our platform. We’re excited to share them with you because we know they will set a new standard for state-of-the-art in healthcare advertising—just like DeepIntent Outcomes did four years ago. Get ready. The next generation of healthcare advertising is arriving very, very soon.

Gone are the days of reactive marketing. Our industry is ready for a new, more Health Intelligent era. But what exactly is Health Intelligence™? Download the white paper to learn the secret to improving your reach, optimizing your campaign performance, and driving better health outcomes for consumers today: https://bit.ly/3WXyTZG

Stitch, Sip & Savour - Women's Day Celebration at DeepIntent❤️🩷 This year, we celebrated with a fun workshop! We all got together and did some fun Punch Needle Art on Tote Bags. It was wonderful seeing everyone get creative, pursue the art and be all happy with these cute designs 😄 We wrapped up this workshop with a delicious lunch! I am super happy to say - these moments of joy and celebration are everlasting because of everyone in our office✨ A big shoutout to everyone who participated and made this event so special. Here’s to celebrating these incredibly smart, sweet and empathetic women 🌸🎉

Go Team DeepIntent!

Want to drive smarter HCP engagement? Learn how data choice, AI-driven optimization, and other key factors can help maximize the reach, accuracy, and performance of your HCP campaigns: https://bit.ly/3QpnYEE

This Friday, Jennifer Loga, VP of Client Insights and Analytics, will speak at the 2nd Annual Beverly Wettenstein Panel Series hosted by New York Women in Communications. Joining a discussion on The Role of the Community in Healthcare Communications, Jen will share her perspective on how data storytelling can support health equity and advocacy while highlighting her work around stillbirth prevention. Register now: https://bit.ly/4h52xDG March 7th, 10:35 - 11:05 a.m. | NYC #NYWICI #WomenInCommunications #HealthcareCommunications

Experience it live at AdLab Healthcare Marketing Summit. Tuesday, March 25th, in NYC. Request an invite: https://bit.ly/4ilWlbx

What's the secret to better-performing campaigns? Health Intelligence™. Download our white paper to learn: ➕ Which three breakthrough technologies power Health Intelligence. ➕ How Health Intelligence outperforms traditional, reactive marketing. ➕ Actionable steps to launch Health Intelligent campaigns today, and more! https://bit.ly/3WXyTZG

In healthcare advertising, speed is not a luxury; it’s essential for making a real-world impact. Learn how your campaigns can leverage real-time data and AI-powered optimization to ensure more rapid engagement and better health outcomes: https://bit.ly/4hXxA5v