I was speaking with a senior engineer the other day who proudly showed me how his team built a modern data stack from scratch that helped reduce their cloud bill. Impressive on paper, but as we dug deeper, I couldn't help but wonder: are they actually saving money, or just shifting costs?
When we evaluate data infrastructure decisions, we often fixate on the monthly cloud bill while ignoring the true total cost of ownership. The equation isn't just about dollars spent on services - it's about engineering time, maintenance overhead, and opportunity cost.
Self-managed infrastructure comes with significant hidden costs:
- Engineering time spent babysitting open-source tools instead of building business value
- Increased complexity that compounds over time
- The expertise required to troubleshoot when things inevitably break
- Missed opportunities while maintaining infrastructure instead of innovating
I've seen teams choose Kafka over managed CDC solutions, only to spend weeks debugging configuration issues. I've watched organizations replace BigQuery and Snowflake with homegrown DIY solutions, then struggle with performance tuning that cloud warehouses handled automatically.
Don't get me wrong, there are valid reasons to build custom infrastructure. Multi-region requirements, specific performance needs, or genuine cost efficiency at scale can justify the build it approach. But too often, teams make these decisions without fully accounting for the long-term maintenance burden.
The most successful data teams I've worked with focus on building platforms that enable self-service while minimizing maintenance overhead. They use managed services strategically, reserving custom solutions for areas with genuine competitive advantage.
In my experience, data leaders are almost always able to see and balance these trade-offs, but IC engineers are often stuck in the "that's a simple weekend project" mentality.
What's your experience? Have you built a custom data stack that truly saved money, or found yourself drowning in maintenance costs? Would love to hear your perspective on the build vs. buy decision.