CTV Weekly

Tiziani Whitmyre on CTV for B2B. In short: -Advertisers bid for space on streaming networks, and ads are automatically placed by the CTV platform. -Marketers target ideal customers using first- and third-party tools. -In CPCV campaigns, advertisers pay only when the ad plays for a set time. -Marketers track various digital metrics to measure campaign performance. https://lnkd.in/eKad-DX7

Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers. Over 70% of Netflix’s ad-supported members watch for more than 10 hours a month — which is 15 percentage points higher than the nearest competitor, according to Nielsen. https://lnkd.in/eHm-97ez #netflix #CTV #ConnectedTV #advertising

Learn on Friday: What Is Connected TV Advertising? A Guide for Marketers and Brands By Alexandra Rynne from LinkedIn. In short: For marketers, #CTV is no longer optional. With its advanced targeting, comprehensive analytics, and unparalleled engagement, it has become the fastest-growing digital ad channel. https://lnkd.in/ewurzVaj

Check out Tulix's full article to learn more about the trends shaping the future of streaming and CTV apps. ✅ Overall, CTV apps are set to become more intelligent, engaging, and inclusive than ever. For viewers, this means endless choices and unparalleled quality. The future of streaming looks binge-worthy. https://lnkd.in/ddZafPDC

Pay-TV Bundler Philo Reveals $450M In Annual Revenue, Acquisition Of TVOD Outlet Row8 And Hiring Of Tubi Alum Edward King In Top Product Role Two other developments can also be revealed by Deadline: the acquisition of TVOD outlet Row8 and the hiring of Tubi alum Edward King as Chief Product Officer. https://lnkd.in/e_tPBsKJ

In order to compete with tech giants like #Google and #Meta, the #CTV ecosystem must embrace innovations like Digital Envoy's LOCID, and AI's impact on improving measurement, targeting, and privacy. All this while maintaining high-quality, premium content to preserve advertiser trust and scale the channel effectively. https://lnkd.in/dy5tVPB2

FAST content adds to your total revenue, it is not cannibalizing. https://lnkd.in/eZiukjpy

Tubi (part of Fox Corporation) announced a new shoppable experience—The Tubi Red Carpet Shop—in partnership with Shopsense AI. Tubi offers the world’s largest collection of movies and TV episodes, including over 300 exclusive originals. https://lnkd.in/gqjBgnmS

Pixalate's Q4 2024 Report Finds 31% of CTV Bundle IDs Were Malformed, Unidentified, and/or Fraudulent Across Roku, Amazon Fire TV, Apple TV, & Samsung TV Plus. Pixalate’s data science team analyzed over 2 billion open programmatic advertising impressions across 20k+ CTV Bundle IDs mapped to 6k+ unique apps in December 2024 to compile the research in this series https://lnkd.in/eFzjQG2v

Ad tech startup tvScientific has raised a $25.5 million Series B in its effort to make buying and measuring TV advertising. The goal of tvScientific is to bring CTV capabilities to TV. Their goals aims to get the top 10% to 15% of the millions of search and social advertisers to buy CTV ads. Via Axios: https://lnkd.in/eyUX7Wj3