CPA.com

AI is transforming accounting, client advisory services (CAS) continues its double-digit growth trajectory, cloud-based solutions are revolutionizing the audit, and forward-thinking firms are reimagining their business models. Erik Asgeirsson, president and CEO, CPA.com, explores how these four takeaways from #DCPA24 could help shape your firm’s success in 2025 and beyond. https://lnkd.in/eaQCwVjN

We're excited to announce the participants of the AICPA and CPA.com 2025 Startup Accelerator program. These six early-stage companies are leveraging advanced technologies to create efficiencies and enhance value across accounting, tax and finance. We look forward to collaborating with them in the year ahead as part of our ongoing efforts to connect CPAs with cutting-edge solutions to meet growing client needs and further expand into higher-value advisory services. 🔗See more details. https://lnkd.in/ehkPCFJZ #StartupAccelerator25

The secret's out on how to boost your Client Advisory Services (CAS) practice. All will be revealed on March 11 at 10 am PT in our latest webinar: 5 impactful ways to increase CAS revenue. We’ll be talking strategy, automation, and increasing revenue—without any extra workload. 👀 Join us: https://bit.ly/43vTF6M Featuring: Jason M. Blumer, CPA

Your web address should work for you, not against you. A .cpa domain adds instant credibility, strengthens your brand, and—since it’s exclusive to licensed CPAs—helps prevent bad actors from phishing your clients. Learn more about how a .cpa domain can elevate your firm. https://lnkd.in/eCq7Amm6

In this edition of the #AICPATownHall newsletter, we’re covering key insights from Washington, an exclusive discussion with former IRS Commissioner Charles Rettig and a deep dive into Accounting Today’s Top 100 Firms report. Plus, stay up to date on BOI reporting, IRS workforce changes and more.

Missed our latest webinar on Blue J? Don’t worry—we have an encore presentation this Friday. Join us on March 7 at 12pm ET to hear how AI-powered tax research is changing the game for firms like GWCPA.   📅 Save your spot. https://lnkd.in/e9KNUf8D

If you’re still pricing client advisory services (CAS) by the hour, it might be time to rethink your approach. In the latest #DigitalCPA Podcast, Kimberly Blascoe, CPA, and host Kalil Merhib dive into this revelation and other key findings from the recent CPA.com CAS Benchmark Survey, with practitioner perspective from Beth Allen of GreerWalker CPAs and Advisors.

Explore how three firms transformed their financial planning & analysis (FP&A) advisory services using Jirav's Business Insights Optimization System (BIOS) framework. Zebulon LLC, Adviza Growth Partners, and Creative Planning Business Services share their strategies for niche focus, standardization and automation to build high-margin, scalable FP&A practices and move beyond ad-hoc advisory work. Read more. https://lnkd.in/eR3AFDp6

I’m so fortunate to have spent the week in person with this outstanding group of AAFCPAs team members learning Caseware‘s Dynamic Audit Solution software. These are our Champion Team members and early adopters! 🎉 They are curious, inquisitive, patient and going to be great ambassadors of the new audit methodology and software. I couldn’t be more excited to have these leaders experimenting in the software, providing feedback and paving a practical way forward for department wide adoption this summer. A special thank you to our dynamic and enthusiastic trainer Ericka Racca from CPA.com. Our future is bright (and right around the corner 😝)!

**Join us live, Thu. March 20th at 2PM ET** Cracking the CAS Growth Code: How to Market, Message, and Scale Your Practice When it comes to growing and scaling a client advisory services (CAS) practice, success starts with a strong foundation and a well-crafted marketing strategy. Join Kimberly Blascoe, CPA, Senior Director of Professional Services at CPA.com and Holly Shier, Chief Marketing Officer at Rehmann, for an insightful webinar on how to effectively market your CAS practice.