Conviva

📺 What can eCommerce learn from streaming? A lot. In streaming, milliseconds matter. A minor delay, a buffering issue—these can mean the difference between engagement and churn. The same is true in eCommerce. Every friction point in your UI—slow load times, unoptimized checkout flows, poorly placed CTAs—can cost you conversions. At Conviva, we’ve spent years perfecting real-time performance analytics to help the world’s biggest streaming platforms optimize engagement. Now, we’re bringing those lessons to eCommerce. Read our latest blog: https://lnkd.in/gW9sBcq8

Old-school monitoring tools just don’t cut it anymore. Users expect seamless digital experiences, but most companies are flying blind when it comes to real-time product insights. In 2025, it’s all about smarter monitoring and detection solutions that actually help you see what users are dealing with and fix issues before they even notice. Ready to level up your user engagement?

In today's digital-first world, user expectations are higher than ever. A seamless, frictionless experience can make or break engagement, conversion, and retention. But how do you ensure users stay in the flow without disruption? - Real-time visibility into user behavior - Proactive performance monitoring to prevent drop-offs - Data-driven optimization for a frictionless experience Check out this blog about why staying in the flow is the key to delivering an exceptional customer journey.

Our Co-founder and Chief Product Officer, Aditya Ganjam, will be onsite at eTail Connect Spring! 🛒 Discover how ecommerce organizations can leverage automated, actionable insights from unified digital experience, engagement, and system response data to find issues others might miss - before any revenue is lost. Interested in connecting? Request an Invitation: https://lnkd.in/eDKr23py

Successful digital transformation doesn't focus on the destination -- it focuses on improving the customer journey. Customer flows are the unit of experience, like a stop on a subway where users make decisions to move forward or drop off. 🚉Optimizing these flows ensures seamless, intuitive digital experiences. Learn more on how to keep customers in the flow in part 4 of our Operationalizing Customer Experience series with Intellyx: https://lnkd.in/ek_2Kt93 #CustomerExperience #CX #QoE

🌟Conviva Prediction #5: Unifying observability & user analytics will be non-negotiable as demand for differentiated experiences grows and budgets squeeze. 🌟 Siloed tools create misalignment between product, engineering, and operations teams—wasting time, resources, and budget. As demand for differentiated experiences rises and budgets tighten, the need for a unified approach to backend observability and client-side telemetry analytics becomes critical. Check out the full list of predictions here: https://lnkd.in/g3y8DGgD But this shift isn’t just about cost-cutting. Done right, it: ✅ Eliminates blind spots by connecting system performance with real user experiences ✅ Boosts operational efficiency by reducing tool sprawl and improving team collaboration ✅ Prevents customer frustration by detecting and resolving issues before they hit social media In 2025, comprehensive measurement of everything impacting user experience will be the key to proactive problem-solving and exceptional digital experiences. Is your team ready to unify observability and user analytics?

🌟 Conviva Prediction #4: A.I. hype will face a reality check as inaccurate, noisy data sources expose cracks in its promise. 🌟 The promises of AI—reduced incident response times, lower costs, and streamlined operations—sounded game-changing in 2023 and 2024. But by 2025, businesses will demand clearer ROI and uncover a critical truth: AI is only as good as its data. Many teams are discovering that inaccurate or incomplete data limits AI’s ability to deliver on key use cases like personalization, fraud detection, and churn prediction. The focus will shift toward clean, full-census, comprehensive client-side data as the foundation for effective AI. Check out the full list of predictions here: https://lnkd.in/g3y8DGgD Here’s what will define successful AI in 2025: ✅ Deep granularity to analyze diverse user cohorts (devices, APIs, locations, ISPs, etc.) ✅ The ability to identify smaller user-impacting issues, not just trends in large groups ✅ Pinpointing the exact components causing problems, like malfunctioning payment gateways or “Buy Now” buttons For AI to truly transform business outcomes, it must go beyond automation and speed. It needs accurate, comprehensive insights to drive meaningful actions. Is your AI built on the right foundation?

🌟 Conviva Prediction #3: A.I. combined with full-census, comprehensive client-side telemetry spells the end of sampled session replay. 🌟 In 2025, session replay will no longer dominate as the go-to for understanding user behavior. While session replay captures individual journeys, its limitations are clear when scaling across diverse customers and devices. Check out the full list of predictions here: https://lnkd.in/g3y8DGgD 💡 What’s next? The combination of AI and full-census, comprehensive client-side telemetry will revolutionize how teams analyze user experience: ✅ Full-census telemetry captures every user interaction—clicks, taps, swipes—across iOS, Android, and web browsers, in real time and at massive scale. ✅ Comprehensive telemetry integrates engagement, experience, and system performance data for richer insights. ✅ AI models analyze millions of user cohorts, automatically pinpointing common issues faster than manual session replay ever could. This scalable approach means teams will resolve issues faster, improve customer satisfaction, and deliver flawless digital experiences. Are you ready to leave session replay behind?

We are thrilled to congratulate Rockfish, a continued partner of Conviva, on their impressive $4 million seed round! As a startup utilizing generative AI to create synthetic data for operational workflows, Rockfish is at the forefront of preserving high-fidelity data and driving innovation across industries. Their vision for the possibilities of synthetic data in product use cases aligns with Conviva's continued mission to enable product, operations, and engineering teams to enhance user engagement, conversion, and customer satisfaction by identifying and eliminating quality-of-experience issues in apps and video streams. Jibin Zhan, Conviva co-founder & VP of engineering, said it best: "Rockfish Data brings essential genAI-based synthetic data to Conviva. We're impressed by their ability to create privacy-preserved and high-fidelity synthetic data using state-of-the-art genAI capabilities for a plethora of use cases." We are excited about the future and look forward to seeing all that Rockfish will achieve with this new funding. We look forward to our continued partnership, as both organizations focus on generating greater business value from operational data sources. Read more about their journey and mission here in TechCrunch! https://lnkd.in/e_W72v-r

Netflix, like many streamers, is delivering more live content in real-time, often to tens of thousands or even millions of users at the same time. This was the case on Christmas Day when Netflix successfully live-streamed two NFL games, a technical achievement in real-time user experience that required devotion to Experience-Centric Operations 🏈. Conviva CEO Keith Zubchevich recently joined Scott McGrew of NBC Bay Area to discuss the challenges of streaming large-scale live events to millions of people at the same time while maintaining a consistent, flawless user experience in an era when one issue can send a user elsewhere. 🎤Watch Keith on NBC Bay Area: #StreamingInnovation #TechInSports