Confia Software: Performance marketing company that leverages LinkedIn Ads, Google Ads, SEO, and more...
With over 16 years of experience, we’re pushing the boundaries of B2B marketing - making it EXCITING, INNOVATIVE, and EFFECTIVE. We’re on a mission to change how businesses connect and grow, using a mix of creativity, technology, and data-driven strategies that ACTUALLY work. No fluff. Just results.
Why Businesses Choose Confia as Their LinkedIn Advertising Partner:
➡️LinkedIn Certified Marketing Insider: Proven knowledge of LinkedIn’s advertising ecosystem.
➡️Active Full-Funnel Marketing Strategy: Engage, nurture, and convert leads at every stage of the customer journey.
➡️Ad format for ALL: Whatever is your business objective, we have the ad formats and strategies to help you succeed.
➡️Performance-Based Pricing Model: A win-win approach that aligns our success with yours.
Our Approach:
We specialize in full-funnel LinkedIn marketing strategies that bridge brand awareness with demand generation. By combining thought leadership, compelling storytelling, and content tailored for the platform, we ensure your campaigns cut through the noise and speak directly to decision-makers at every stage of their journey.
Measuring Success:
With a strong emphasis on conversion tracking and reporting analytics, we help you understand the ROI of your LinkedIn campaigns, empowering data-driven decisions.
💯Our Commitment:
Confia Software is dedicated to being a reliable partner that drives growth through trust and results. Whether you're a small business or an enterprise, our customized LinkedIn marketing solutions ensure your message reaches the right audience at the right time.
Businesses like yours are already succeeding with LinkedIn Ads and Google Ads. Don’t fall behind - get started with Confia today!
Got a question? Reach out to us at info[@]confiasoftware.com
Interesting article by The B2B Institute where they highlight the power of chasing shadows in B2B marketing. The Buyers You Can’t See!
🎯 Fewer accounts, more decision-makers per account!
Your ICP may be delusional sometimes (most of the time cos we decide it)
Most B2B marketing focuses on who engages - but what about those who decide? Procurement, CXOs, finance - they may not click ads, but they hold the veto power and every org has a unique hierarchy, job titles, and decision powers. Do we miss targeting them?
I feel ABM should focus on limited accounts with large audiences - Influencers, Decision Makers(Your Ideal ICP), and a whole lot of senior folks from the same account.
I encourage you to read the full article to learn more-
https://lnkd.in/gx9HmtmZ#abm#b2bmarketing#marketing#deals
🚀 Don’t Be Sloppy When It Comes to Copy!
Your Linkedin ad has a few seconds to grab attention. Sharing common DOs & DON'Ts to create scroll-stopping LinkedIn ads!
✅ DOs (What Works)
🔹 Design for Mobile First: 80% of LinkedIn engagement happens on mobile
🔹 <150 Characters: Mobile truncates long text. No one clicks “See more.” Be sharp
🔹 Numbers > Buzzwords: Data should be loudest, be it meeting or ad copy. For example, 30% lowered costs > Game-changing insights
🔹 Strong Visuals First: The brain processes images 60,000 faster than text
🔹 Use Faces: People connect with people. Ads with faces get noticed 11x more. Humanize your brand
🔹 A/B Test Relentlessly: Don’t guess tomorrow by going against the universe. Test, learn, optimize. Repeat
🔹 End With a Clear CTA: Tell exactly what to do next
❌ DON’Ts (What Fails)
🔹 Generic Stock Photos: Invisible. Stand out or fade out.
🔹 No Hashtags in Paid Ads: Clickable hashtags = people leaving your ad. Why sabotage your own campaign? I like even to avoid website links in my lead-gen campaign so the whole focus is on CTA
🔹 Clear >Complex. The long, weak text loses people.
🔹Avoid Sea of Sameness - No Overused Buzzwords, copies, or sales pitch. Stand out.
🔹 Don't copy your competitor!
What's your scroll-stopping ad strategy?
#LinkedinadsLinkedIn for Marketing
Today, I came across a quote that really struck me:
"Buyers buy, sellers don’t sell."
Perfectly captures the shift in how buying decisions are made today. LinkedIn’s B2B Institute points out that only ~5% of your target audience is actively looking to buy at any given moment. The rest? They're not ready yet, but they will be eventually.
Take the automobile industry, for example. You don’t buy a car every year - but when the time is right, you're ready. And when you are, you know exactly where to look. The same goes for any industry. It's not about selling when they're not ready; it's about being there when they are.
That’s where LinkedIn Ads come in. By running awareness campaigns, you’re staying top of mind, and building trust with your audience even when they’re not in the market. Then, when they’re ready to buy, you’re the first choice.
With LinkedIn’s targeting, you can reach the 95% who aren’t actively looking today and be ready when they are. It’s about smart timing, trust, and positioning.
#B2BMarketing#LinkedInAds#BuyerJourney#AwarenessCampaigns #95-5Rule
LinkedIn for Marketing
🎯 Why do I believe LinkedIn Ads will play a huge part in B2B Marketing in 2025?
Having witnessed the evolution of digital marketing from the early days of website promotion in business directories to the rise of SEO and Google Ads. I’m confident that LinkedIn Ads will dominate B2B in 2025. Here’s why:
1️⃣ The Right Audience: LinkedIn isn’t just another platform; it’s where decision-makers hang out. These users have 2x the buying power of typical web audiences. Quality over quantity, every time!
2️⃣ Next-Level ABM: Need to reach IT Directors at healthcare startups with 200–500 employees from specified regions? Done. LinkedIn’s targeting makes it feel like you’ve cracked the ABM code.
3️⃣ 1:1 to 1:x Reach: Whether you’re sending a personal message with Sponsored Messaging or scaling up with Sponsored Content, LinkedIn Ads offer the flexibility to meet your goals.
4️⃣ Retarget Like a Pro: My favorite! Remember that lead who ghosted after visiting your site? Retarget them on LinkedIn. It’s like saying, “Hey, we’re still here - let’s talk.” Don’t let potential leads slip away. LinkedIn’s Matched Audiences help you bring back site visitors who didn’t convert the first time. A second chance (but smarter)!
5️⃣ Second-Price Auction System: LinkedIn’s second-price auction system enables you to pay just 1 cent more than the next highest bid, ensuring you get premium ad placements without overpaying.
6️⃣ Ad Formats for Every Goal: Need storytelling? Carousel Ads. Quick lead capture? Lead Gen Forms, and so on. LinkedIn has an ad type for every part of your funnel. (Bonus: No one even has to leave LinkedIn).
7️⃣ Thought Leadership Ads: To me, it's a game-changer feature. You can promote your Industry expert insights, videos, or articles and position your brand as the go-to authority. Decision-makers love this stuff!
LinkedIn Ads aren’t just about impressions - they’re about starting conversations and building trust. More than a tool -they’re the future of B2B marketing. No doubt, in 2025, LinkedIn will be the go-to platform for precise targeting, effective lead generation, and high-quality B2B engagement.
What’s your experience with LinkedIn Ads? Are you seeing the same potential?
#LinkedInAds#B2BMarketing
Engineer & Founder @Confia | Ex-Head of Marketing @Calsoft
🚀 Introducing Confia Software 🚀
After spending the last 16 years in marketing, I’ve had the privilege of collaborating with various organizations, partners, and countless brilliant leaders. This journey has been one of learning, refining, and realizing that the time to leap has finally arrived. The time has come to put my insights into action by engaging with various businesses to address their marketing challenges
📢 Today, I’m proud to announce the launch of Confia Software—a performance marketing company laser-focused on LinkedIn Ads, Google Ads, and SEO. This venture isn’t just about business; it’s about genuinely helping Founders, CxOs, and Sales/Marketing leaders optimize their marketing processes and help drive meaningful growth.
A special thanks to Anshul Bhide, whose unwavering support and understanding have been invaluable during this transition.
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The Problem We’re Solving:
The post-pandemic world has pushed companies into full throttle - companies are chasing revenue, cutting costs, and moving at insane speeds. But in this rush, one recurring challenge stands out: leaders getting buried in operational activities, leaving little room for innovation or strategic growth in marketing. Even worse, many specialized vendors approach organizations with cookie-cutter solutions, ignoring the unique nuances of each business. Partnerships often become transactional, leaving little room for trust or meaningful collaboration. With Confia Software, we are aiming to break that cycle and bring clarity, collaboration, and real results to every partnership.
A Journey 5 Years in the Making:
Starting this company wasn’t an overnight decision, it has been brewing for the last five years. I can’t recall a single day in that time when I didn’t think about this. With constant encouragement from my family and peers, I’ve finally chosen this path. I may be late but as Andrew Carnegie beautifully said, “There is always room at the top in every relentless pursuit”. For me, the personal challenge isn’t the industry itself but becoming an expert in genuinely helping people.
🎉 January 2025 Offer:
To kick things off, I’m offering FREE consultations on the awareness, nurturing, and conversion potential of LinkedIn Ads, along with insights into Active Full-Funnel Marketing Strategies. Together, we’ll identify current challenges in customer acquisition and explore the unique digital marketing approaches your business can adopt.
📧 Reach me at [email protected] or drop a message here. I’d love to connect and explore how we can work together.
#NewBeginnings
🎉 Today, we’re thrilled to unveil our brand-new logo - a bold symbol of trust, innovation, and growth. This is just the beginning!
🚀 What’s next?
Our official website launch is just around the corner, and we can’t wait to share it with you. Stay tuned for more updates and get ready to explore how Confia Software is revolutionizing performance marketing. Watch this space, and don't forget to follow!
#ConfiaSoftware#NewBeginnings#PerformanceMarketing#WebsiteLaunch
