Buildout

Your brokerage’s efficiency is breaking down in the gaps between departments; and you may not even realize it. When brokers, marketing teams, and transaction coordinators are entering the same data over and over (and over again); you’re losing time on what actually matters. Building relationships and closing deals.  Check out a recent podcast where our CEO, Helen Calvin, discussed how to remove duplicate tasks off your plate. Link in comments to watch the full episode.

"A major step up. For brokers who have a creative streak and want to build something custom, but especially for marketers already paying for another email tool, the latest version will make them seriously reconsider those subscriptions. The integration with existing listing information and assets is a strong advantage." – Heath, Tharp Realty  Hearing feedback like this makes all the hard work with it. With Buildout, every email you build knows your listings. Your photos, your property details, your branding. No importing, no copy-pasting, no starting from scratch. And unlike generic AI tools or other point solutions, you stay in control of every design decision. The output looks like you, not like a template. Buildout is built for how CRE does business. 

We just published a breakdown of all our new releases today and why it changes how CRE listings get to market. From the moment a listing is signed to the moment it's in front of buyers, we've upgraded how that data flows and how materials get built. All in one place. Read the full newsletter to see what's new and what's coming next.

Commercial real estate teams waste an incredible amount of time entering the same listing information over and over again. First into a spreadsheet. Then the CRM. Then the OM. Then the email campaign. Then the flyer. Then the website. The problem isn't data entry, it's duplicate data entry. The future of brokerage operations is simple: 👉 Enter listing data once. 👉 Let it power everything else. Brokerages don't need more point solutions. They need an operating system. See how our latest release is helping brokerages get 20-30 minutes back on each listing. Link in comments to watch on-demand. . . . #Commercialrealestate #CRE #Buildout

"What you're currently doing works until it doesn't." Our CEO, Helen Calvin, on the reason CRE firms wait too long to change, and why "it's working now" is one of the most dangerous phrases in the industry. AI adoption in CRE has surged from 38% in 2024 to 83% in 2026, but only 10% of brokers say it's meaningfully impacted their business. Using AI to write an email won't move the needle. Using AI to extract property data from a PDF, build a proposal, and get a listing ready to send in minutes will. Save this for the next time someone tells you not to fix what isn't broken. 🔗Link in comments to watch the full podcast episode.

How long does it take your team to get a new listing live and a proposal out the door? 53% of brokers say it takes days to complete proposals and BOVs. In Buildout, it takes minutes. You asked for more flexibility, more ease of use and more customization. We answered.  Join us for an exclusive first look at the biggest updates to CRE marketing live today at 1 PM.  Link in comments to secure your seat.

This week we're looking at what the 2026 DNA of #CRE Marketer Report says about how brokerages are actually using AI, where manual work is still slowing teams down, and what's worth changing now. When it comes to marketing, Buildout just got a major upgrade. We are taking a deep dive into all the new features on June 25th at 1 PM CT. You won't want to miss what's new! Link in comments to register.

Retail listings show almost no correlation between syndication partners and leads generated. The listing is what drives leads. The brokers generating the most leads are spending more time on the listing: accurate data, strong photos, nothing missing, pricing you can defend. Not data re-entry, manual syndication, and property descriptions from scratch. Buildout removes the busywork so you can spend your time improving the listing and building the relationships that close. . . . #Commercialrealestate #CRE #CRETech #Buildout

The most expensive line in your tech stack isn't a subscription. It's the juggling. Every vendor you add comes with a fixed cost; the time you spend managing the relationship. Here's the part most teams miss: that cost is basically the same whether a vendor solves one problem or ten. So every point solution you bolt on? You're not adding capability. You're multiplying overhead. The move isn't more tools. It's fewer vendors doing more. One platform. Ten outcomes. A lot less juggling. Get the link to the full Coldwell Banker Commercial Podcast with our CEO Helen Calvin in the comments below.  . . . #CommercialRealEstate #CRE #Buildout #proptech

We pulled listing performance data from across our platform and a few things stood out. Syndication volume barely predicts leads, mid-sized properties aren't always the fastest movers, and some markets are giving brokers real leverage right now. This week's newsletter breaks it all down.