What would you do if your single most important SKU faced massive inflation and shortages? Join us on March 18th at 2pm ET for a fireside chat with Haley Hendrix, MBA, Senior Manager of Guest Insights and Off Premise Strategy at Eggs Up Grill. We’ll talk about the impact of soaring egg prices on their menu mix, innovation pipeline, and how they pivoted to protect franchise partners profitability. Haley will share her team’s playbook for navigating this unprecedented time, including adapting their LTO strategy, marketing, promotions, and menu pricing. This will be a deep dive on building and executing a plan in the middle of a crisis - all while delivering value to your brand and guests. Register now → https://lnkd.in/eRZudTP3
Bikky
Technology, Information and Internet
New York, NY 2,699 followers
The best-in-class customer data and analytics platform built exclusively for restaurants.
About us
Bikky is the first Customer Data Platform (CDP) built exclusively for large, multi-unit restaurant brands. By integrating with point-of-sale systems, online ordering providers, payment processors, and loyalty programs, Bikky is the only CDP able to build comprehensive datasets about everything from the performance of menus to the frequency and lifetime value of guests. With the platform, everyone from the C-Suite to the marketing team is empowered to make better decisions about the business and measure if those decisions are contributing positively to the bottom line. Bikky was founded on the belief that restaurants deserve the same access to data as the largest, most sophisticated businesses in the world, and is proud to serve thousands of restaurant locations across the U.S., including major brands like Bojangles, MOD Pizza, Dave’s Hot Chicken, and Long John Silver’s. Bikky is based in New York City and has raised over $15 million in funding to date.
- Website
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https://www.bikky.com/
External link for Bikky
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
Locations
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Primary
221 Canal Street
6th Floor
New York, NY 10013, US
Employees at Bikky
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John Pepper
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Solomon Choi
CEO @ Jabba Brands | Growth consulting and advisory for restaurant concepts, CPG, and restaurant technology companies
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Abhinav Kapur
Founder @ Bikky | Helping restaurants use data to increase frequency and reduce churn
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Thomas Calabrese
Head of Product Design at Bikky
Updates
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Join us for a conversation hosted by Food On Demand, featuring Etkin Tekin and Jason Sobocinski, co-founders of Haven Hot Chicken. Already one of the fastest growing brands in the country, they’ve built the foundation needed to once again 2x their store count over the next 2 years. In this session, we’ll dive into how they leveraged Bikky’s customer data platform to launch new menu items, target guests in new markets, and inform their expansion plans. This will be a deep dive into how the leading hot chicken concept in the Northeast is preparing for another period of rapid growth, with guest data at the heart of their strategy. Save your spot now → https://lnkd.in/eSau8sbT
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Bikky reposted this
When restaurants have better data, they make better decisions. Shoutout to our partner Dave's Hot Chicken for being featured in The Wall Street Journal today for how they're navigating inflation and California's recent minimum wage increase. They relentlessly optimize every part of the business, from their operations, to the guest experience, to their menu. The menu in particular is a restaurant's biggest strategic asset. More than any other factor, it's the key driver to get folks in the door and bring them back. We take great pride in helping them analyze the impact of every menu launch, from the groundbreaking NOT Chicken to the recent introduction of Dave's Bites and Top Loaded Fries. If you've ever struggled with figuring out how any item on your menu - from LTO to long-time staple - affects traffic, frequency, churn, attachment, or cannibalization, Bikky is here to help. https://lnkd.in/eUrjjaks
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A well-planned menu development strategy can be a powerful tool for driving guest engagement. Earlier this week, we sat down with Achilles Papakonstantinou, Director of Technology at Beyond Juicery + Eatery to dive into their data-driven approach to LTOs—how they plan, execute, and measure success. Achilles shared insights into their annual LTO calendar, highlighted top-performing menu items, and reflected on lessons learned from offerings that didn’t quite hit the mark. Check out the full recording and our recap blog to learn more: https://lnkd.in/ebmBhyYj
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We are thrilled to announce City Barbeque as the latest brand to adopt Bikky’s customer data and analytics platform! With 70+ locations and ambitious plans for national expansion, City BBQ needed deeper guest insights to drive traffic and fuel growth. By partnering with Bikky, they can now measure the long-term impact of promotions—like their wildly successful 25-cent pulled pork sandwich— and segment guests for hyper-targeted marketing campaigns through their loyalty platform. They’re even using guest data to refine their menu, discovering that mac and cheese is a top choice for first-time visitors and doubling down on perfecting the recipe. “I knew Bikky would be instrumental in helping us achieve our goals. Their robust data brings a whole new level of sophistication to our marketing, menu, and operations.” - Annica Conrad, Chief Brand Officer at City BBQ We’re thrilled to support City BBQ as they scale and continue serving up some of the best BBQ in the country. Learn more about how they’re already leveraging Bikky’s insights: https://lnkd.in/eyxEV7r2
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Join us next Tuesday at 2pm ET for a deep dive into menu innovation with Achilles Papakonstantinou, Director of Technology at Beyond Juicery + Eatery. We'll explore Beyond Juicery’s methodical approach to menu development—from ideation and testing to measuring success through guest data. In this session, we’ll break down how they: - Leverage their menu to drive year-round guest engagement - Balance menu creativity with operational efficiency - Measure the impact of traffic and frequency on every new menu item using Bikky’s platform Save your spot → https://lnkd.in/eGS3msVz
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Bikky reposted this
Beyond Juicery + Eatery is best in class when it comes to menu innovation. 4 LTO windows per year, multiple items in each window, and probably the deepest innovation pipeline in the business. We'll talk with Achilles Papakonstantinou to break down how they do it - and how Bikky helps measure every item's impact on traffic and frequency. Register below and look forward to seeing you there! https://lnkd.in/e7XuiDrw
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Join us on February 4th at 2pm ET for a masterclass in menu development with Beyond Juicery + Eatery's Director of Technology, Achilles Papakonstantinou. We'll take a deep dive into Beyond Juicery's approach to menu innovation, including how they test, iterate, and scale their efforts across four LTO windows. Key topics include: - How they drive year-round guest engagement as a smoothie and juice brand - What steps they take to reduce operational complexity and get franchisee buy-in - How technology can reduce friction in executing on a constantly changing menu - How they use guest data at every step of the menu innovation and optimization process Register now: https://lnkd.in/eGS3msVz
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Bikky reposted this
Robeks has always been about more than just fresh smoothies, juices, and bowls — we’re committed to innovation that enhances our guest experience. Our partnership with Bikky, a cutting-edge customer data platform designed for multi-unit restaurants like ours, has proven beneficial to leveraging insights, optimizing marketing strategies, refining our menu offerings, and expansion into new markets — all while keeping guest satisfaction at the forefront. This collaboration continues to fuel our success as we grow and adapt in an ever-changing industry. 🔗 Learn more about how we’re using data to thrive in this GlobeNewswire article: https://lnkd.in/gKi76yEV #Robeks #Bikky #FranchiseGrowth
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We’re thrilled to announce RASA as the latest brand to adopt Bikky’s customer data and analytics platform! Founded in 2017, RASA quickly made a name for itself in the DC Metro area with its bold flavors, customizable bowls, and warm, inclusive dining experience. Their mission of making Indian food and culture more accessible has resonated deeply with guests, fueling their growth to five locations and counting. As a growing brand, RASA recognized the need for a robust data platform to better understand and connect with their guests. That search led them to Bikky. They will rely on Bikky’s guest data to optimize their menu and improve marketing campaigns as they continue to scale. Learn more about how the RASA team is already leveraging Bikky’s insights: https://lnkd.in/e3BhnK8W
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